MUMBAI: The team of ‘Hindustan Motors & Mudra Communications, Delhi‘ won the Radioactive Awards at the Radio City studio in Delhi. Radioactive is a nation wide creativity contest announced by Radio City, India‘s FM network to recognize excellence in radio advertising.

Radio City awarded Mudra Communications - for their creative spot ‘Distraction‘ with a trophy and a cash prize of Rs 50,000 while Hindustan Motors were awarded with a trophy and a free airtime of 10,000 seconds across Radio City‘s 7 stations.

Radioactive was judged by an esteemed panel of judges comprising of CEO Universal Lodestar Shashi Sinha, Saints & Warriors Founder Pushpinder Singh, Cadbury Director Marketing, Sanjay Purohit,
Everest Brand Solutions Managing Director Mahesh Chauhan, and Radio City Head-Programming Vikas Varma.

The contest received an overwhelming response from leading creative agencies across India. The panel of judges initially screened all the creative pieces and benchmarked them against the 5 parameters, followed by a rating for every piece of work.

The jury also analyzed each creative, matching each piece of work with their respective objectives (marketing objective, communication objective and the target audience).

Saints & Warrior Founder Pushpinder Singh said, "It was a clear sweep for Mudra Communications with highest number of points from all judges. Their spot, which carried the message ‘Do not talk on the mobile while driving‘, was very well packaged and by far the best radio creative till date."

This piece was developed specifically for those driving. The prime objective was to promote safe driving. The spot remains unreleased till date, but now will be played on Radio City across stations. Close contenders were Indica V2 Turbo (Church) - FCB
ULKA, Sprite - Rediffusion DYR, Dygex (Forest)- Rediffusion DYR and Father‘s Day- Mudra Communications.

Vice President Mudra Communications Sanjay Sharma said, "We are ecstatic to have received the first ever Radioactive Award. It‘s a proud moment for Mudra. My team has worked very hard and they have done a good job. The concept for the creative was derived from the fact that radio is normally heard when people are commuting by car or any other mode. This gave the team an impetus to come up with the entire concept."

Receiving the award, a senior spokesperson from Hindustan Motors said, "Hindustan Motors is grateful to receive this award. ‘Customer Safety‘ is a top priority for us. Through the story line, we have tried to educate our brand users of the same. Radio for its twin advantages of reach and immediacy, serves as an important communication medium."

Presenting the awards to the winners Rana Barua, Radio City National Head Marketing, said, "Radio City has always introduced pioneering initiatives to develop the industry as a whole. Through ‘Radioactive‘, our objective was to excite the advertising fraternity to use radio as a medium for reaching their target audience and improve the lot of Radio Ads overall in the country. I am glad to say that the first edition of the contest has been super successful and we hope to make it an annual affair."

MUMBAI: It‘s that time of the year again when Indians are taken over by a festive mood and the entire country celebrates a religious or cultural occasion with prayers, food, song and dance.

‘CNBC Awaaz‘, India‘s only hindi consumer business channel celebrates Navratri, Durga Puja, Diwali and the Wedding season with its viewers as their shopping guide throughout the season of celebration!!

Festival Bazaar on CNBC Awaaz promises to be an enjoyable experience, with the channel showcasing the best in shopping, redecorating, travel and more to its viewers. A complete shopping, eating, buying and travelling guide for the festive season some of the varied programmes on the channel are:

? Awaaz All Day Long on 29th SEPTEMBER

Watch out for the places to be - in an exceptional Top Five Pandals special

? Prime Property on 7th OCTOBER

A special show Painting Your House - highlighting on the trends in paint colors, styling on walls, tiles, wall papers, etc

? Prime Property on 14th OCTOBER

An innovative look at Furniture Styling? from the colors, the fads, the materials used to Vaastu and Feng Shui ? a comprehensive package

? Smart Shopping on 6th OCTOBER

A special show on Home Decor - underscoring the drift in wall furnishings, home fashion and the choice of Consumer Durables

? Awaaz All Day Long on 15th OCTOBER

Watch out for the power packed Diwali Dhoom? a special on the essence of Diwali - Crackers.

? Smart Shopping on 16th OCTOBER

An intricate look at an Indian Wedding shopping ? featuring stories from shopping with a Bride and shopping with a Groom to jewellery trends and special discount offers

? Traveler‘s Guide on 16th OCTOBER

A 2 episode Traveller‘s Guide helping the viewers to analyze where to go, when to go and how to go ? one International and one National spot.

? Smart Shopping on 17th OCTOBER

A distinctive show on Diwali Gifts? showcasing the best of the gifts ? from Corporate to casual; from Candles, lights and diyas to clothes

CNBC Awaaz is India‘s fastest growing channel. The channel reaches out to the mass affluent consumers of the country and is a credible source for timely information on intelligent investing, saving, spending decisions, as well as the latest career opportunities.

MUMBAI: Watch the chaiyya-chaiyya glam diva Malaika Arora Khan as the special host of Page 3 on Sunday, 1 October 2006 at 8 pm on Zoom. Malaika will take you through the best of Page 3 in the last two years, be it the most happening parties, star ? studded movie premieres, the best of fashion or all the chat-pata gupshup that was exclusively covered by Zoom!

This will be a perfect chance for you to capture the most interesting, captivating and exciting happenings of the Page 3 circuit.

The show that marks the special 500th episode of Page 3 will be a recollection of the exclusive, riveting news and controversies, from Ash- Vivek split to Liz Hurley?s wardrobe malfunction.

The special episode will also showcase Page 3?s mesmerizing star exclusives from Kajol?s return to movies to John?s confession about his lady love Bipasha. Apart from this, the show also captures the best and the biggest Bollywood premieres including the grand BLACK premiere where Page 3 on Zoom very explicitly captured Rekha warmly greeting Abhishek Bachchan while completely ignoring the Big B.

While talking about the candid moments in the star?s lives as they await their movie?s premieres Malaika nostalgically recalls, ?Ek shaam aisi hai jab bade se bade star ke din ki dhadkanein ho jaati hain tez. Wo shaam jab sitare utar aate hai zameen par aur nazar aate hai kuchh zyada hi khoobsurat.?

Besides all this, Malaika will also take you through the most star-studded events in these last two years including Zayed Khan?s much-talked about birthday bash and the best of fashion and glitterati as well.

So, zoom in to be a part of Page 3?s birthday bash with striking Malaika Arora Khan to catch the best of the most happening parties, Bollywood gossip ? who was seeing who, break ups, the biggest hits of the year and the most exhilarating international and national events and much much more !