MUMBAI: BIG 92.7 FM, the Radio initiative from Adlabs Films Pvt. Ltd., announced the latest addition to its kitty, with the launch of its station in Hissar. The launch of BIG 92.7 FM in the city marks the launch of the 13th station of the network. The station is currently playing back to back music and would soon entertain the city of Hissar with its mix of programmes.

In the first phase of its launches, BIG 92.7 FM set up Stations in the cities of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai, Jammu, Srinagar, Aligarh, Jhansi & Bikaner. The second phase of launches will take BIG 92.7 FM to several mini-metros, taking the total count of Stations to 45 and making it the BIGGEST private FM network in the country!

With the endeavor to create high aspiration and excitement, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted.

The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener‘s time management and health. Another important programme offering of the Station is the "Acknowledgement of local Heroes in Society". BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.

To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has signed on none other than Abhishek Bachchan as the Brand Ambassador.

Big 92.7 FM is already creating waves in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai and in the cities of Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh and is all set to entertain the city of Hissar.

Commenting on the station‘s entry into Hissar, Mr.Tarun Katial, COO, BIG 92.7 FM, said "We have been receiving very encouraging responses from all the cities where we have launched in so far. We are very excited about launching in the city of Hissar and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country.

The programming mix of the station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Hissar. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station."

With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.

With all its offerings put together, BIG 92.7 FM promises lesser clutter and richer reach by offering a super combination of wider coverage and better frequency.