MUMBAI: RED FM, India‘s fastest growing station and listeners‘ station of expression received four awards at the 32nd RAPA awards 2007. RED FM was awarded with the Best Radio show Hindi - ‘Morning No1 with Malishka‘, Best Male Radio Jockey Hindi - RJ Mantra & Finale Female Radio Jockey Hindi - RJ Malishka and RAPA Special Trophy - Campaign of the year to Hoezay and Suresh Menon was awarded for ‘Kamla Ka Hamla.‘ RAPA AWARDS recognize and honour outstanding radio and television commercials, jingles and programmes and the people who create them.

Overwhelmed with the honour bestowed on the RED FM team, Abraham Thomas, COO, RED FM said, "I am very delighted with the awards that RED FM team as received at the 32nd RAPA Awards ceremony. It is a true recognition and appreciation of all the hard work that the entire team of RED FM puts in for millions of radio listeners day in and day out. I would like to thank RAPA Awards for all the encouragement and appreciation that have conferred upon the RED FM team."

On the occasion of receiving the award, RJ Malishka said, "It feels great to be awarded the Best Female RJ Hindi trophy and the best Radio show for Morning No1. I would like to thank my entire RED FM team for believing in me and RAPA Awards for giving me this great honour."

RJ Mantra further added, "RAPA Awards is the biggest award in radio industry and I am very delighted that I received this award from yester years radio king Ameen Sayani. I would like to thank my listeners for all the love and appreciation that have showered on me in such a short span of time"

RAPA is one of India‘s oldest associations of media professionals. It came into existence over 32 years ago on 4th November, 1974, when like minded creative professionals in the radio and advertising fields got together to represent the industry. RAPA awards has contributed significantly towards promoting the entire range of Indian languages for excellence in audio and visual advertising through an array of activities such as lectures, reorientation workshops, seminars etc.

MUMBAI: FILMY salutes the spirit of motherhood by showcasing films glorifying the spirit of motherhood. FILMY presents 3 movies depicting different facets of the motherhood. The sacrificing mother of Janani, the possessive mother of Aulad, and the cruel mother of Sau Din Saas Ke. Touching movies with mesmerizing performances by characters who have lived their role be it Lalita Pawar in Sau Din Saas ke, or Sridevi and Jaya Prada who both play mothers to the same child one is the foster mother and the other the real mother. Janani aims to delve in a surrogate mothers love for her child Bhagyashree in the title role has given a memorable performance.

You can watch these movies on Mothers Day on FILMY @10am (Janani), 3pm (Aulad) and 8pm (Sau Din Saas Ke).

MUMBAI: Zee Marathi continues to be the most popular channel among the television audiences in all Maharashtra including Mumbai.The channel has surpassed Star Plus in the overall GRPs with respect to all viewers (cs 4+ Zee Mar 323 and Star Plus 284). In female 15+ ABC the GRPs are Zee Mar 448 and Star Plus 393.

With the introduction of Sa Re Ga Ma Pa - Yuddha Taryanche with Celebrities from Marathi industry, the channel has set a grand success in all Maharashtra. Sa Re Ga Ma Pa Celeb Special is not the only feather in its cap, all the other prime time programs such as Ya Sukhano Ya, Avghachi Sansar, Asambhav, Abhilasha, Adhuri Ek Kahani and Vahinisaheb are fetching higher ratings compared to competition. And that‘s not all. Zee Marathi‘s special series of Home Minister 1000 and new recipe special daily show, Aamhi Saare Khavayye which is anchored by most popular hero Prashant Damale are contributed good TRPs for the Zee Marathi.

The Ratings of current week (TAM all Maharashtra cs 15+ ABC female)

Beside these programs, there were two special properties contributed major GRPs on Zee Marathi. In week 18, Zee Marathi‘s Maha cinema and mega event of Maharashtra Rajya Chitrapat Mahotsav, the State Awards for recognition of talent in Marathi film industry have been the major contributors of this achievement.

The Maha cinema, Shubha Mangal Savadhan, garnered 8.1 TVRs whereas Star Plus got 1.8 and ETV Marathi got 1.0 from all Maharashtra. The Maha Cinema, reached to approximately 39.2 lacs viewers (TAM cs 4+). During this slot, Zee Marathi pulled 34.6 per cent channel share among all channels as against Star Plus‘s 7.5 per cent. Among Marathi Channels this film garnered 85% slot channel share for Zee Marathi.

Not only that, the mega event of 44th State Awards for Marathi Films (telecast on Saturday, 5th May 07) got 6.1 TVRs against Star Plus with 2.1 and ETV Mar with 0.5. (TAM cs 4+ all Maharashtra). The event reached to 41. 2 lacs viewers across Maharashtra as per TAM. This four and half hrs event on Zee Marathi, out performed all Marathi as well as Hindi channels viewership. During this slot, Zee Marathi captured 24. 3% share among all channels with Star Plus next in the line getting only 8.5 per cent channel share. Among Marathi Channels the slot share for Zee Marathi is 84 per cent

Both Maha Cinema and this mega event were no exception when it came to female category. The ratings in cs 15+ abc female, for Maha Cinema and for 44th State Awards for Marathi Films are 8.6 and 8.5 respectively.

Zee Marathi has been a pioneer in Marathi television and the TAM figures are only a reflection of the fact that despite these audiences being conversant with Hindi and Marathi, they prefer watching quality programs in their local language.

MUMBAI:Recognizing the power that cinema has in India in bringing about social change, PPC is proud to launch ‘PPC Cause Cinema‘ in partnership with India‘s wellness guide and mentor Ms. Sunita Menon.PPC Cause Cinema will be a division of PPC which will seek to create and market cinema with a specific social intent and message.

This is the first organized initiative by any film company in the country to go beyond the profit motive and use the persuasive powers of Bollywood to address real social issues that touch the lives of millions in India.

Apart from its own projects, ‘PPC Cause Cinema‘ will also provide a platform that brings together Bollywood‘s film-making talent on the one hand and the Indian corporate world on the other, to enable corporations to fulfill their aspirations of helping bring about a social change.

Percept Picture Company had created ‘Phir Milenge‘ (2004) which supported AIDS as a cause, starring Salman Khan, Shilpa Shetty and Abhishek Bachchan in lead roles.

Speaking on the occasion, said Mr. Shailendra Singh, Jt. Managing Director, Percept Holdings, "Cinema is entertainment, but if at the end of an enjoyable two-hour experience, a film can leave behind a strong social message, that‘s magic; and it will be our intent to create that magic in all our Cause projects.

We are delighted to have Sunita Menon on the Board of ‘PPC Cause Cinema‘ and as an equal partner in the initiative. Sunita has been a friend and well wisher of the group, but more than that she has a passion to do things which can help us and our social environment. It‘s this mutual interest that led to the creation of the PPC Cause Cinema initiative."

Said Ms. Sunita Menon, "PPC came up with this idea of Cause Cinema which interested me immensely. I believe that there is a gap in the Bollywood offering today, and our endeavor will be to fill this void by providing thought-provoking Cause Cinema for the audiences.

Cause films will tell a story in a seemingly objective manner on subjects like AIDS, poverty, illiteracy, women empowerment, rape, children issues, sex-education, drugs, prostitution, crime, juvenile delinquency, smoking etc. They may also carry an overt ideological message or create subversive images as intended by the filmmaker that can encourage a range of attitudes from the audience"

Mr. Preet Bedi, CEO, Percept Picture Company said, "There‘s no better media tool to communicate social change than cinema. You just have to go back into the past to see how cinema has played a crucial role in ushering in change time and time again. We are proud to be the first motion picture corporation to ensure a professional and focused approach in social cause cinema through PPC‘s Cause Cinema"

PPC has a strong line-up of talented directors for the cause films division. The first film with a backdrop of AIDS as a cause will be directed by Saket Chaudhary followed by a film with Nagesh Kukunoor, who has also directed the award winning film IQBALwhich is a good case in an example in the cause cinema category.

Percept Picture Company‘s ‘Cause Cinema‘ will identify various causes in co-relation with the film scripts keeping the changing social scenario in mind. A percentage of the profits generated from these films will be contributed towards these pre-identified social causes.

About Percept Picture Company (PPC)
Established in 2002, Percept Picture Company (PPC) is India‘s fastest growing and fully integrated Content Creation, Aggregation and Distribution Company. PPC expertises in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and Special Projects. PPC produces innovative and quality films through an efficient film making process, by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. Through innovative marketing, content quality and distribution techniques, PPC has succeeded in securing long term relationships with its clients.

Percept Picture Company is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. Percept Holdings has a capitalized billing of INR 16.5 billion and employs over 1,000 employees in 64 offices across 22 locations.

PPC‘s Firsts
PPC produced Pyaar Mein Kabhi Kabhi (1998) with 300 debutantes, an industry first. Also a first for an Advertising Agency to produce a full length film

Makdee (2002) a children‘s film released won the Jury Award at the Chicago International Film Festival for Children?.a first for India

Hanuman" (2005) is India‘s first animation film with over 100,000 images to win a mention in the Limca Book of Records

PPC released Spider-man 3 - The biggest Hollywood film release in India with a record breaking opening collections at the box office.