Celebrate World Environment Day with Radio Mirchi
MUMBAI : Radio Mirchi in its initiative to create awareness in conserving the environment has organized a series of program starting Tuesday, 05 June, 2007 on the occasion of World Environment Day. It is a day when people focus on the environment and is celebrated in over 100 countries. The theme for this year‘s World Environment Day is Global Warming - due to which ice caps around the world are melting.
The World Environment Day special on Radio Mirchi will commence with a series on experts giving tips to listeners on How to cut down environmental pollution. The Mirchi team then plans to distribute free saplings to its listeners at select locations in the city. Along with it, prizes will be given away to people who are spotted wearing green and will distribute jute bags for groceries to select listeners. In addition, Radio Mirchi morning special - Hello Mumbai will have Environmentalist & editor of Sanctuary Magazine, Bittu Seghal as special guest. Mirchi RJ (hawadaar hawaldaar) will visit specific locations in the city on Maharashtra Pollution Board‘s van to check & give listeners update on the level of pollution. Mirchi‘s All Women program - Khoobsoorat will have herbal beauty tips and celebrated Chef Sanjeev Kapoor will dish out recipes on ‘hari subziyan‘. Further, the show will also talk about maintaining home plants.
The evening show, Total Filmi will focus on water with a special named - ‘Mumbai Ka Jal - Mumbai tera paani amrit!‘. The special will highlight the problem of water pollution and its causes in Mumbai. RJ Jeeturaj will urge listeners to start a mini cleanliness drive in order to keep their surroundings clean. RJ Tarun of the evening drive-time show Bumper 2 Bumper will talk about environmental pollution that focus around the theme Earth - soil and will update listeners on where all in the city have flyovers mushroomed increasing noise pollution, the total number of trees that fell under the axe. The RJ will offer listeners saplings as a message to indicate that the only solution to do away with the guilt is to plant more and more trees. Mirchi teams will also travel around the city offering jute bags to people carrying plastic bags.