MUMBAI: It has finally happened! Radio City has introduced yet another pioneering initiative, elevating the ‘Whatte Fun‘ experience to the next level of interactivity.After bringing listeners ‘Whatte Fun‘ not only on the air-waves, but through a music CD and a music-video on television, Radio City 91.1FM‘s zingy new station song ‘Bolo Whatte Fun‘ is now available as a ring back tone!

Now, listeners can share and enjoy Fun ki nayee bhasha, ‘Bolo Whatte Fun‘ with those who call them and bring a smile to their faces. Accessible across the country as the "Whatte Fun Ring Back Tone", one can now transmit the fun virus by accessing it from all cellular service providers.

And here is how "Whatte Fun‘ can be your call back tone!

" Tata Indicom subscribers: Dial 12800 Say Indipop (Track No. 5)

Set to lively, pulsating beats by Vishal-Shekhar and sung by Shaan, ‘Bolo Whatte Fun‘ reflects the light-hearted essence of life simply bringing the fun ‘alive‘! An out-and-out entertaining stress buster, the song with its fun, witty lyrics about life‘s lighter moments has become a rage with listeners nationwide!

Lesser than a month ago, Radio City unveiled its fresh new ‘Whatte Fun‘ avatar with more energy and non stop action through new programming, shows and features guaranteed to provide 24x7 entertainment to de-stress listeners. Radio City is the first and only private FM station to have their station song, "Bolo Whatte Fun" made into a brand video, which is currently being aired across major national television channels. Making its new fun mantra accessible to listeners nationwide, Radio City 91.1FM also launched the ‘Bolo Whatte Fun‘ music CD and cassettes in association with YBR Records.

Radio City 91.1FM‘s fresh outlook ‘Whatte Fun‘, is an outcome of intense consumer research and insight mining across markets. Giving listeners moments to let down their hair, to relax, to laugh at oneself and life around; to just be themselves, Radio City‘s ‘Whatte Fun‘ encourages listeners to take every opportunity to break free from their anxieties.

MUMBAI: Hindustan Coca-Cola Beverages Pvt. Ltd. celebrated the World Environment Day by undertaking a slew of cleanliness activities in Mumbai.

Dedicating bore wells and pipelines, organising tree plantation drive, conducting free PUC check ups were the part of their initiatives.

Hindustan Coca-Cola Beverages Pvt. Ltd. Also sponsored dustbins and presented them to Hon. Mayor of Mumbai Dr. Shubha Raul, at the mayor‘s bungalow, to support the Municipal Corporations of Greater Mumbai‘s clean Mumbai drive.

Along with the Hon. Mayor of Mumbai, Dr. Jairaj Phatak, Municipal Commissioner and top BMC officials were also present at the ocassion.

Speaking at the occasion, Hon. Mayor of Mumbai, Dr Shubha Raul, said, "MCGM is open to partnering with corporates today to protect the environment. This indeed accentuates the companies, and corporates are now going a step further to consider CSR initiatives as an integral part of their company‘s policy. We are happy that a company like Hindustan Coca-Cola Beverages Pvt. Ltd. is associated with us as this initiative will mark the company‘s dedication towards preserving and protecting the environment. "

A couple of other initiatives were also seen at there Wada Plant on this day. HCCBPL dedicated bore wells and pipe lines to support Waste Land Organic Farming Project at Devghar village. Tree plantation drive was organised at the Mallyan Pada Primary School Kudus, Urdu School Vadavali and ITI Wada and the company also conducted a free PUC check up camp at Mahalaxmi Petrol Pump, Kudus for company associates, transporter vehicles and general public.

Commenting on the initiatives undertaken, Hindustan Coca Cola Beverages Pvt. Ltd. public affairs and communication regional head Captain Nickil Baswan, said, "Preserving our environment has always been a part of our company‘s corporate social responsibility and it our constant endeavor to indulge in such activities to protect the environment.

MUMBAI: IBN 7 has re-launched it‘s popular series - Hindustan ki Kasam in a fresh new format. The series, previously associated with infrastructural issues and other campaign-based stories, will now predominantly focus on human interest stories directly or indirectly related to the day‘s news. Concerned authorities and experts will be asked to participate in these cases and provide their valued opinions. The shows airs everyday at 5:30 pm only on IBN 7

An example of story on Hindustan ki Kasam that was aired very recently was that of an engaged couple, where the girl was a Dera follower while the boy and his family were patrons of the Akali Dal. With tensions in Punjab over the Dera Sacha Sauda controversy, the couple‘s engagement was broken off leaving the two distressed. While the episode focused on this particular couple it also discussed the repercussion of such communal unrest on various different relationships. Stories like this and other topical and contemporary issues -all associated with the current news and happenings - will be the focus of Hindustan ki Kasam henceforth.

"Hindustan ki Kasam‘s new format takes current news stories and provides a human face to it. These stories are emotional and allows viewers to look at the happenings around them in a different light." said, Ashutosh, Managing Editor, IBN.

MUMBAI : Radio City 91.1 FM is observing World Environment Day on 5 June through a host of interactive community mobilisation initiatives with listeners in Mumbai, New Delhi, Bangalore and Lucknow.With the single objective of enhancing awareness on current environmental concerns and propagate the importance of a cleaner, greener and pollution free environment, Radio City has lined up a series of on ground activities and special programming features in each of these cities.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

MUMBAI : With the HSC results around the corner, Big 92.7 FM is easing the anxiety of students by providing them with their results at the just the simple click of their cell phones. This year, as the university declares the much-awaited results, Big 92.7 FM will release them well. Students can skip the long lines and the crowds at the college gate by just sending a simple sms to 5454. On the day of the results, student‘s sms MH12, space, and their roll number to 5454 and within seconds they get to know how they fared.

"It is our endeavour to positively impact lives and this is just another initiative from BIG 92.7 FM which eases stress and makes lives simpler for the much anxious students and their parents. This service is easy, low cost and delivers results within a few seconds," stated Arjun Singgh Baran, Mumbai Station Head.

MUMBAI: Virtual worlds have enabled breathtaking vistas on movie screens, heart-pounding action in computer games, bought millions of people together and transformed the way we communicate with each other. Airing from Stanford University and Singapore, the latest CNN Future Summit program gets to the heart of these remarkable developments with the biggest global players leading this digital revolution.

CNN‘s Kristie Lu Stout hosts the hour long program looking at the blurring lines between reality and imagination and how these technological developments are shaping our communities and the lives of our children. Distinguished panelists include the founders of Wikipedia, Second Life, Flickr and EA in addition to renowned academics and psychologists who together form a vision of our future, today.

And what will this future look like? The ability to always be in touch with friends and family will be greatly enhanced when we‘re able to see each other in absolute clarity, anywhere, anytime. We‘ll find ourselves living, shopping and working more and more inside online worlds. And in the future, you won‘t be sitting on your couch being passively entertained. Films will become more interactive and more immersive, while games will become more cinematic and realistic. Indeed the program itself also utilizes many cutting edge techniques used in modern film and television production in order to capture the fascinating future of virtual worlds.

CNN FUTURE SUMMIT is a two-year multi-media program produced in association with the Singapore Tourist Board (STB), which aims to stimulate global discussion. Through http://cnn.com/futuresummit, viewers around the world are invited to explore the views and interactive with the remarkable list of leading explorers, scientists, philosophers, designers, entrepreneurs, futurists, authors, and journalists.

JUNE: Wed 13 June at 19:30hrs, Sat 16 June at 11:30am and 19:30hrs, Sun 17 June at 11:30am

JULY: Sat 14 July at 11:30am and 19:30hrs. Sun 15 July at 11:30am.

AUGUST: Sat 18 August at 11:30am and 19:30hrs. Sun 19 August at 11:30am