BIG 92.7 Fm Kanpur launches Hum 60 saath hain on the 60th anniversary of Indian independence
MUMBAI: As India celebrates its Diamond jubilee of Independence and the country celebrates, BIG 92.7 FM, Kanpur has decided to do something different and live its brandline ‘Suno Sunao, Life Banao‘. BIG 92.7 FM, India‘s No. 1 FM Station, started its week long Independence Day activity Hum 60 Saath Hain today in the city. Hum 60 Saath Hain is a week long activity which will see BIG 92.7 FM jocks take under-privileged kids for a joyride for an entire week. BIG 92.7 FM‘s popular breakfast show jock RJ Peeyush along with RJ Anamika, RJ Harsh and RJ Shivani will give 60 kids each day, a time of their life!
Beginning today, every single day will see 60 children get to have a great time with the jocks?as part of the fun-filled, action packed days with activities such as watching a movie, visiting the zoo, taken to the malls and of course a visit to the BIG 92.7 FM studios. Children will also be allowed to showcase their talent on the breakfast show - BIG Chai with favorite jock RJ Peeyush from 7 am to 11 am on weekdays.
Given that it is the 60th anniversary of Independence, the Station has chosen to take 60 children each day for an outing. More than 300 under-privileged children will be the part of this campaign.
Speaking on the occasion Mr. Rehaan Khan, Cluster Head - UP, BIG 92.7 FM, said, "It is our endeavor to impact people‘s lives positively when living our brand-line Suno Sunao, Life Banao! Independence Day is celebrated across the country, and we wanted the under-privileged kids to also enjoy our freedom too! We look forward to giving the kids a great time as our jocks enjoy themselves with the kids too."
Flow of the activity:
9th August Interaction and Lunch with Kids at Mc Donalds.
10th August Children will go for a round at Rave Moti Mall and will visit Big Bazaar.
11th August Special screening of movie & refreshment
12th August Kids have a day with Harsh, Peeyush & Aditi (games, singing and dancing competition)
13th August Studio Visit & Kids to be with jocks on their respective shows
14th August Children to visit zoo.
15 August Kids to take part in the BIG walk, Independence Day Rally.