MUMBAI: Travelguru, India‘s largest hotel network and premier travel portal announced today a new consumer interactive, marketing initiative - Hotel Ka Guru, Travelguru. It introduces a novel approach to customer service. Through this newly launched service, a customer can speak to the ‘ Hotel Ka Guru‘ who is a specialist for the geographical location that the customer plans to visit. They can do so by calling Travelguru‘s hotline numbers. Each guru is an expert in a specific geographical region, and would provide information to the traveler that is city-specific, down to the micro detail. Here is how it operates: For example, if one is a first- time traveler to Chennai and is seeking details on the best area or property to book a hotel stay, Travelguru‘s ‘Chennai Ka Guru‘ will provide details on hotels, neighbourhoods, local activities, entertainment spots, eateries, must-see places, and the like.

Allowing the traveler to get a quick and relevant overview of the city, the Hotel Guru captures the spirit of each city. The Gurus are packed with fresh perspectives and incisive reviews of the best places to eat, drink, shop and maximize your time spent in the destination of your choice. They have the insider tips that help customers make an educated choice on where to stay.
The unique initiative will be supported by print ads to start with, followed by other media. An engaging element of the ads is that the models featured as Hotel Gurus in the ads are real life Travelguru employees.

Commenting on the latest marketing initiative, Mr Ashwin Damera, CEO & Founder, Travelguru said, "A key need for an Indian hotel customer is a certain level of service. With our diverse cities and towns, getting tips on the best place to stay in a destination, based on the customer‘s needs, is a real need. We have invested in training our reservation center executives and in hiring destination specialists. With years of experience related to specific cities, they provide a higher level of service and deeper insights to our customers. This service will help us provide customers the best hotel or holiday booking experience in India. The marketing initiative-Hotel Ka Guru will support in conveying our service focus and expertise to Indian consumers."

MUMBAI: His songs take you into a retrospective mood, a personality whose voice is sexy as well as spiritual. Not only does he sing, he writes his own songs as well. His fingers glide over the guitar effortlessly. Today the popular Sufi cum Rock singer, Rabbi Shergill is on the popular charts of millions across the nation. In a rendezvous with Sanjeev Shrivastav from BBC EK Mulakat for Radio One FM 94.3 on Sunday 30th Sep, Rabbi Shergill gives a peek into his musical journey of life.

Hailing from an academic background, Rabbi had to rebel, runaway and do all sorts stunts to convince them on letting him pursue his passion. "You had to have an MA just to sit at our dining table!" says Rabbi. Inspired at an early age by the likes of Bruce Springsteen, Waddali Bandhu, Shiv Batalvi, Lata Mangeshkar and many western singers like Bono and Bob Dylan, Rabbi always tried ways to blend western music and spirituality.

His first album ‘Bulla ki jaana mein kaun?‘ remained a number one for 18-19 weeks, in the past few years no other song had been on top of the charts for so long.

An ardent hockey follower, Rabbi idealizes Pargat Singh, Jafar Iqbal and Shahid.

Tune in to Radio One FM 94.3 to know more about Rabbi Shergill
at 12 noon on Sunday, 30th September 2007.

NEW DELHI: As the spirit of festivities sets in, HBO, the leading English movie channel brings to its viewers innumerable reasons to celebrate throughout October.

MUMBAI: Grey Group, known for setting advertising standards, was named Agency of the year, 2007 in the recently concluded 16th Asia Brand Summit held in Mumbai.

MUMBAI: The two-day Asia Brand Congress 2007 summit, which will see its final day today, the 27th September, is being held at the Taj Land‘s End, Mumbai.On its first day, several brands and brand builders - eminent players from the media and corporate world - were felicitated with awards for their excellent work in ‘Branding‘. Brand representatives from all over the world are participating in the congress.

Under the category of Brand Leadership in India, several brands bagged awards, which included Zapak Digital Entertainment Limited for the Internet business. On receiving the award, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Limited said, "It is an honor to receive such a prestigious award in such a short span of presence in the market. The award was even more special because we were nominated with eminent brands like Google and Naukri.com. We have acquired 3 million registered loyal gamers within mere nine months of our launch and aim to continue to satisfy their insatiable appetite for the best in gaming."

MUMBAI: BIG 92.7 FM‘s popular RJ "Paro" has been recognized as the "Best RJ of the Year" by Bangla Sangeet Prachar Samity at the Suthol Tele Cine award function held at Kolkata.The Suthol Tele Cine award is one of the most prestigious television, radio and cine awards and has entered its 7th year. Also felicitated in other categories were noted actress Rituparna Sengupta, playback singer Shreya Ghosal, and acclaimed film director Rituparno Ghosh.

Hailed as one of the most popular RJs, the vivacious and friendly Paro has the audiences singing to her tunes in her Sunday BIG Chumuk show. She was adjudged the best RJ by peoples vote conducted by Bangla Sangeet Prachar Samity. She will now host the youth show Mast Ki Pathshala (3pm-6pm) on BIG 92.7 FM with RJ Riddhi and together the duo will take the city‘s youth on a rollercoaster ride of fun, music and laughter as never before.

Speaking about the achievement Mr. Bodhayan Roychaudhury‘, Station Director, BIG 92.7 FM Kolkata said "We thank the Bangla Sangeet Prachar Samity for recognizing RJ Paro for all her good work and are immensely proud of RJ Paro . She has through her hard work, dedication and of course her love for RJing, created a niche for herself. All of this would not have been possible without the support of our listeners. We thank them for their ever encouraging support, which motivates the team to do better and ensure super entertainment."

"To be the first choice of listeners as we not only entertain but?
Positively impact and transform their lives"