• Watch Episode 10 of Salaam Zindagi

    Submitted by ITV Production on Oct 24, 2007

    MUMBAI: This episode of Salaam Zindagi takes a look at the reality behind the stereotyped bitter-sweet relationship between mother-in-law and daughter-in-law immortalised by the daily soap operas.

    Watch NDTV India‘s Naghma Sahar share the real and reel experiences of television personas like Deepshikha and the star-cast of popular serial ?Teen Bahuraniya?. The show will discuss at length, the compatibility and bitterness involved in this relationship shared by mother-in-laws and their daughter-in-laws, on ?Salaam Zindagi? only on NDTV India at 02:00 pm on Saturday, October 27, 2007.

  • Red FM now brings Red Mike on the streets of Mumbai

    Submitted by ITV Production on Oct 24, 2007

    MUMBAI: Red FM Mumbai, the station of expression for millions of music lovers now empowers the listeners of Red FM with the ?Red Mike? - a tool that will give them an opportunity to bajaao issues relevant to them!!! A Series of on-ground activities have been planned to bring alive the RED MIKE in the lives of Mumbaikars. Right from playing their favourite music to bajaaoing issues, Red FM listeners can now experience the brand attitude of the radio station in their daily lives.

    Every week on the radio station, Red Mike has been bajaaoing three issues selected by Mumbaikars, and has received tremendous response from the listeners so far. The on-ground activities are an extension of the on-air experience that will now touch listeners directly in their day to day life. On ground initiatives like Red Mike Float, Red Mike Booths and Red Mike Gold Cabs have created a buzz across every nook and corner of the city. Red Mike Booths have been placed in Malls and multiplexes across town, wherein anybody can walk in and record their comment on the issues of the week or simply request a song on Red FM.

    All the activities have been designed so as to reach listeners right at their doors! The Red Mike Gold Cabs and Float will travel across all major Malls, Housing Societies, Colleges and Hangouts of Greater Mumbai covering areas from Borivali, Kandivali, Malad, Goregaon, Andheri, Santacruz, Vile Parle, Four Bungalows, Bandra, Manish Nagar, Chembur, Ghatkopar, Sion, Matunga, Thane and Vashi.

    Commenting on the campaign, Red FM Mumbai, Station & Marketing Head, Anuj Singh said, ?In a scenario where all radio station promise interactivity and engagement with listeners, RED MIKE distinguishes itself from all these promises. RED MIKE is not just about interactivity? it is literally AN EXPERIENCE touching all the senses of our listeners? where they look, feel, touch, listen and talk to the radio station directly.?

    Adding further, he said, ? Through the on-ground intitiatives surrounding Red Mike? We reach our listeners instead of them reaching us! It is this spririt of bringing alive the brand experience for our listeners that has hugely contributed to the leadership position of the radio station so far!?

    In tune with the sprit of Red Mike, the station also launches the ?Red FM Filmy Fry? ? an attempt to bring the best of Bollywood for its listeners in true Bajaate Raho style. Red Filmy Fry will now invite 10 lucky listeners every week to watch the week?s latest release with Red FM?s Filmy Fry experts, and give their reviews of the film on the Red Mike. Listeners can participate by simply SMSing FILMY to 58558.

    Red Mike Campaign has taken a complete 360 degree approach, across outdoor, print, online, channel partnerships, on-air innovations and various on-ground promotions at direct consumer touch points weaving in greater interactivity with the listeners.
     

  • Get Lucky on eBay India this festive season

    Submitted by ITV Production on Oct 24, 2007

    MUMBAI: eBay India, India‘s leading online marketplace, invites all shoppers to get lucky this festive season with a unique offer for all online shoppers. Get Lucky on eBay India and win exclusive eBay Gift Vouchers offering eBay users upto 50% off on all their purchases.The eBay Get Lucky campaign starts on October 24, 2007 and is available through the festive season until November 22, 2007.

    Your good luck charm has worked wonders?and you are about to Get Lucky! Log on to www.ebay.in/getlucky, submit your eBay user id and win for the first time ever, exclusive eBay Gift Vouchers offering up to 50% off on numerous products across various categories. Complementing the gift vouchers are a variety of other prizes to be won: 5 Mitashi DVD players, 3 Nokia mobiles, 1 Sahara Laptop, 2 IFB Microwaves, 3 Sangini Diamond rings, 10 Wills Lifestyle t-shirts amongst many others.

    Rathin Lahiri, CMO, eBay India said, "We are delighted to offer a unique chance for online shoppers to Get Lucky this festive season. Whether you are buying a gift for a loved one or treating yourself to a great gadget or lifestyle product, eBay is sure to provide the online shopper with thousands of great deals and unmatched variety."

    Get showered with compliments as it rains Gift Vouchers this festive season on eBay India, India‘s leading online marketplace. Get Lucky will showcase everything from diamond jewellery & rings, bracelets & necklace sets, apparel and household appliances and personal gadgets and accessories.

    Log on to www.ebay.in/getlucky for unmatched deals & variety this festive season.

  • BIG 92.7 FM becomes radio partner for - IIT Kanpur's annual festival-Antaragni 2007

    Submitted by ITV Production on Oct 24, 2007

    MUMBAI: BIG 92.7 FM, India‘s No. 1 FM Station has come together with ‘Indian Institute of Technology, Kanpur (IIT-K) to become the exclusive radio partner of its annual cultural festival Antaragni 07.

    This 4 day long college festival holds lots of reputation among the students and is acclaimed as North India‘s biggest college fest. Starting from 25th October till 28th October, the event will witness more than 10,000 students from all across the nation who would be coming in to participate in various competitions organized during the festival. BIG 92.7 FM RJs will be seen interacting with the young crowd and playing interesting games for all the four long days in the IIT-K campus. BIG 92.7 FM RJs will also compare two biggest events of the festival Ritambhara - The Fashion show and Mridaksh - Personality Hunt.

    BIG 92.7 FM will also set up several radio booths in the entire IIT campus to provide round the clock entertainment by playing variety of music played on air. BIG 92.7 FM will also conduct some on air shows LIVE from the IIT Kanpur campus.

    Speaking on the occasion, Chandan Kapoor, Cluster Head (UP) Marketing , BIG 92.7 FM said "IIT-Kanpur‘s Antaragni is most talked about college fest of the country. It is our endeavor to get associated with this high energy college festival. This will give us a better chance to interact and integrate with the young students - who are our core target consumers. We would ensure that we provide non-stop entertainment to not only the students but also to all the listeners who would be hearing us."

    Sumit Kale, Cultural Secretary, Antragni 07 said, "With BIG 92.7 FM as exclusive radio partners of the event we hope the IIT-Kanpur‘s Antaragni 07 will get a new edge this year as BIG 92.7 FM Jocks will be present all through the event and conduct various events and games. Being the No. 1 radio station of the country with 33 stations, IIT Kanpur Antaragni 07 this time would reach to various cities of country with on air promotions."
     

  • Cricket 360 with Adam Gilchrist

    Submitted by ITV Production on Oct 23, 2007

    MUMBAI: Catch this enthusiastic and cheerful keeper of the Australian team as he gets candid on everything from the recent India-Australia series to his life beyond Cricket.
    Get up-close and personal with none other than Adam Gilchrist on a special episode of ‘Cricket 360‘ on Saturday, October 27 at 7:30 pm. Only on CNN-IBN

  • 94.3 MY FM Brings the Excitement of MTV Hero Honda Roadies to its Listeners

    Submitted by ITV Production on Oct 23, 2007

    MUMBAI: 94.3 MY FM, the Bhaskar Group radio station, brought the excitement of MTV Roadies 5.0 straight to its listeners.94.3 MY FM, the official radio partner for MTV Hero Honda Roadies 5.0 auditions in Chandigarh and Jaipur, shared all the excitement and happenings of the auditions with its listeners.

    MTV Roadies has gone International ? across India, Thailand and Malaysia. Keeping in mind the enormous scale and popularity of the show, it was only appropriate that 94.3 MY FM was the radio partner for the MTV Roadies 5.0 auditions in Jaipur and Chandigarh, cities where it has recently been voted the ?most heard? and the ?most recalled? radio channel.

    The auditions took place in Chandigarh on October 16th at Himachal Bhawan, and will take place in Jaipur today, October 23rd, at the Maharana Pratap auditorium. Just like Chandigarh, 94.3 MY FM RJs will be present at the auditions venue in Jaipur, sharing all the happenings and activities of the auditions with its listeners Live! The channel will air sound bytes of the participants, the judges, friends and family members of the participants and will make the listeners feel a part of the entire Roadies experience.

    Yet another instance where the young & energetic radio channel became a part of the listeners? excitement. MY FM is truly the people?s radio channel and aims at giving them the best always.

    Says, Mr. Harrish M. Bhatia, Business Head, 94.3 MY FM, ?MTV Roadies has been a huge success and has become a rage with the youngsters. Listeners are highly involved with the show and want to be aware of any development on the show. Seeing this attachment, we decided to get our listeners in touch with the participants from the very beginning.?

    Says, Viplove Gupte, National Programming Head, 94.3 MY FM, ?Reality shows are increasingly gaining popularity with the listeners as they break away from the script-based, edited programs and provide spontaneous, real life content to the listeners. There is minimum editorial control while airing reality shows and that is what makes them exciting for the listeners.?

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