• 94.3 MY FM Celebrates Nagpur Station Launch with India 's Original Rock Band 'Euphoria'

    Submitted by ITV Production on Oct 29, 2007

    MUMBAI: MY FM, the Bhaskar Group radio station, announced the launch of its newest station in Nagpur with a bang, featuring a mesmerizing concert by India?s original Rock Band, Euphoria.The band?s performance on the occasion of 94.3 MY FM?s new station launch added zing to the air and made it undoubtedly one of the most electrifying nights in Nagpur City in a very long time.

    94.3 MY FM?s Nagpur station became operational on Sunday, October 21, but the launch was officially announced through an unforgettable Mega Musical Concert on Saturday, October 27. The venue for the Mega concert was the Krazy Castle auditorium in Nagpur City, exactly opposite the beautiful Ambazari Lake ? the perfect setting for the occasion. People poured in huge numbers to be a part of the whole experience, adding to the enthusiasm of the performers. And for all those music lovers who couldn?t make it to the concert, 94.3 MY FM aired the entire concert Live! for its listeners.

    Spirits were high and Nagpur was in for a truly amazing musical performance. And once the band started performing, it was a pretty noisy affair. Audiences roared and cheered every song and the city was completely ?Dhooming?.

    Euphoria was formed in 1989, but made it to the big league after nine long years of dedication and efforts with its first hit ?Dhoom?. The band coined the term HindRock in India and today, has created a home for itself in the hearts of music lovers across the country.

    Said, Mr. Harrish M. Bhatia, Business Head, 94.3 MY FM, ?Euphoria is the success story of five passionate and committed youngsters who followed their hearts. 94.3 MY FM shares the same philosophy as theirs, which is why Euphoria?s association with the launch in Nagpur. The music lovers present here and the ones listening to the telecast at home got a truly mesmerizing musical treat.?

    Added, Viplove Gupte, National Programming Head, 94.3 MY FM, ?After setting the standards & expectations so high with such a massive launch event, we will do our best to keep this momentum going for the Nagpurites.

  • The festival of Karwachautch is the highlight of Radio Dhamaal in Karnal and Hissar

    Submitted by ITV Production on Oct 27, 2007

    MUMBAI: In continuation with the celebrations of Navratri comes Karwachautch, a festival which has been followed in India with utmost faith. Keeping this in in mind Radio Dhamaal is all set to celetrate this Karwachauth in Hisar and Karnal.

    On the eve of Karwachauth Radio Dhamaal RJ brigade would be in Karnal spreading colour of mehndi and suhaag. Special Programming Sparkles and RJ mentions for Suhagans will be running across all bands.

    Dhamaal will explore the fun and frolic of the festival embellished with music in an event where Dhamaal‘s fans will get a chance of mehndi application along with Karwa chauth gift hampers.

    Buzz has already started through RJ mentions spots and promos.
    Going by the hugely successful ‘Navratri Dhamaal Express Activity‘, the public is eagerly awaiting for karwachauth with a "difference."

  • 'Karde Disco' with Radio Mirchi 98.3 FM


    Submitted by ITV Production on Oct 27, 2007

    MUMBAI: Radio Mirchi 98.3 FM, India‘s hottest radio station sizzles with the nation‘s biggest stars this October. The station gave its listeners a unique opportunity to meet the Mirchidaar stars of the movie Om Shanti Om - the gorgeous Deepika Padukone and the one and only King Khan- Shahrukh Khan!

    As part of Mirchi‘s exclusive marketing tie-up with Om-Shanti-Om, ‘Karde Disco‘ contest is being organized by Radio Mirchi across 21 cities. Listeners have to simply tune into Radio Mirchi 98.3 FM and send in their entries. In the Mumbai phase of the contest the selected finalists were invited to the Radio Mirchi studio yesterday (October 26 2007) for the final round. The winners of this will be given an opportunity to meet Shah Rukh Khan. Apart from meet and greet with the star cast, there are various other prizes in store for the listeners like autographed CDs, Shahrukh‘s clothes from Om Shanti Om and other exciting movie merchandise.

    The event focused on the 70‘s groove. The judges selected the winners on the basis of their performance, style of dressing and how well the person conducted himself in the 70‘s fashion. The finalists were given 98.3 seconds to do an act from the 70‘s (sing / dance / say a dialogue / enact a scene) in front of the judge, music director Vishal. To add to the retro quotient, contestants were provided props from the 70‘s era such as a bow tie, wigs, sunglasses etc to add spice and variety to their sizzling performances.

    Radio Mirchi has designed special on-air programs that will take listeners into the 70‘s time machine and as part of the theme, the station has been airing special interviews with fashion designer like Shina NC for giving tips on getting the 70s look, including the special songs that epitomized the 70‘s etc. In Pune the contest is planned as a big ‘70s party‘ with entertainment, games with special contest around it. Anyone in the city with the name of Om or Shanti has been extended a special invitation for the party.

    Talking about the initiative, Kaushik Ghosh, National Marketing head, Radio Mirchi, said "Radio Mirchi has almost defined the way movies are treated and presented as entertainment on Radio. We have come to be associated with all the biggest movies coming out of Bollywood. We are happy to be the exclusive radio partners with this years most anticipated movie, Om Shanti Om. There is a tremendous buzz about the movie and this movie taps into the nostalgia of the 70s with its theme. Thus it became the theme for the ‘Kar De Disco‘ contest, which has found a tremendous connect with the listeners. We are happy to bring bollywood closer to our listeners through our on-air innovations. ‘

  • Ranjith cheers Mummy's Championship on Sansui Boogie Woogie

    Submitted by ITV Production on Oct 26, 2007

    MUMBAI: Exchanging aprons for dancing shoes these mothers have stepped out of the comfort zone of their homes and have joined the Sansui Boogie Woogie Mummy‘s Championship Special. Coming up this Saturday on Sansui Boogie Woogie is the final elimination round of Mummy‘s Championship Special , wherein 20 mothers will be selected to move onto quarter- final round.

    The final elimination round would decide the fate of these mothers- who would be lucky enough to show her talent in the next round, to fulfill her longing dreams on Sansui Boogie Woogie platform. The special judge on the show is our old time villain Ranjith who has acted in more than 300 movies.

    Sunita Nebel, one of the contestants stated that she is at the right place (show) at the right time. Ashima Sharma, who had a baby, recently came with the newborn, husband & her older son in tow. She is desperately trying to get back to shape and like you will see simply enjoyed every moment of dancing to the beat of the popular song from Devdas. These mothers are not only getting huge support from their families?husband, parents, kids- but even from their neighbors too. Sansui Boogie Woogie with its universal appeal reaches out to all. The countdown has just begun. The pressure is mounting. The mothers who have got a platform to dance after a long gap need to prove that they are better than what people had anticipated.

    So stay tuned to Sansui Boogie Woogie Mummy‘s Championship Specials and watch out for mothers dancing their heart out ?Ashima Sharma, Swapna Paranjpe, Shilpa Joshi and more on this Saturday 27th October 2007, 8.00 p.m only on Sony Entertainment Television.

  • NB 3 - elimination episode on Saturday only on Star Plus

    Submitted by ITV Production on Oct 26, 2007

    MUMBAI: Episode 6 turned out to be full of ?dhoom dhadaaka? with the six strong contenders creating magic at the will of their beloved judges! It saw the underdogs Karan ? Amita sweep the earth below your feet & Kashmera ? Krushna return to where they started... the top.

    But who will stand the test of the real judges? The Junta of India! Will the tables turn around? Well, only time will tell!

    Saturday nights episode promises you not only nail-biting moments but also a lot masti & dhamaal! Not only will you get a closer insight into the lives of your favourite Nach Baliye couples, but can also witness the spunky & energetic performance of real life couple Karan Grover & Shraddha Nigam.

    So don?t forget to tune ? in to India?s biggest dance reality show, Nach Baliye 3 exclusively on Star Plus on Saturday, October 27 at 8 pm!

  • Videocon announces Diwali Dhamaka

    Submitted by ITV Production on Oct 26, 2007

    MUMBAI: The festive season is just round the corner and in keeping with the festive spirit Videocon has recently announced it‘s offering to consumers ? the Videocon Diwali Dhamaka.

    Videocon consumers can look forward to assured gifts like MP4 Players with video, Electronic safes, Vacuum Cleaners, pearl sets, 4in1 rechargeable torches, cordless headphones with FM, dinner sets and travel bags among others on select product purchases this festive season.

    And there‘s more! Videocon consumers also stand to win bumper prizes like laptops and camcorders through Contest2win. In a dynamic market place where consumers are becoming more tech-savvy they look for more value-added offerings and that‘s the philosophy behind the gifts that Videocon is offering this year. With the current offerings being in tune with the likes of today‘s preferences, consumers are in for a double treat from Videocon when they purchase a product this Diwali.

    Describing the strategic thinking behind the Diwali Dhamaka, Mr. Shekhar Jyoti, Vice President ? Marketing, Videocon Industries says, "Videocon is fully geared up take full opportunity during this festive season with a target to grow at 35% over last year with a turnover of Rs. 500 Crore. Videocon is investing Rs. 40 Crores on advertising and promotions with a full array of exciting activities for the consumer. Videocon‘s Diwali Dhamaka offer is a combination of best price, attractive assured gifts added with extended warranty and bumper prize. The entire promotion is centred on offering assured gifts like vacuum cleaner, electronic safe, cordless headphone, pearl set, dinner set and bumper prize like laptops and camcorders through Contest2win."

    Mr. Sunil Mehta, Joint President, Videocon Industries gives an insight into the broader plan for Videocon, "Videocon is targeting to sell around 5 lakh Colour Televisions during this season. We have lined up an exciting range of products with high-end features to ride the festive season opportunity. The new products include LCD‘s with in-built 80GB hard disk capable of 50hrs of recording. Moreover, we also plan to introduce LCD‘s with cinema surround 1000W PMPO sound output."

    Elaborating on the same Mr. Pawan Kalra, Joint President, Videocon Industries adds, "Videocon presents a new range of frost free refrigerators with unique crisper cooling technology to choose from. Moreover, a new range of fully automatic washing machine both in top and front loading segment will add new dimensions to Videocon range. Consumers will also have an attractive Microwave oven range equipped with futuristic technologies like 4-way reflection, 6-way convection cooking and with multiple power levels."

    The festive season couldn‘t be more exciting after seeing the crackling offers lined up for Videocon buyers. Videocon is eyeing a wonderful response from its customers given the amazing gifts on offer.

     
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