Videocon consumers can look forward to assured gifts like MP4 Players with video, Electronic safes, Vacuum Cleaners, pearl sets, 4in1 rechargeable torches, cordless headphones with FM, dinner sets and travel bags among others on select product purchases this festive season.

And there‘s more! Videocon consumers also stand to win bumper prizes like laptops and camcorders through Contest2win. In a dynamic market place where consumers are becoming more tech-savvy they look for more value-added offerings and that‘s the philosophy behind the gifts that Videocon is offering this year. With the current offerings being in tune with the likes of today‘s preferences, consumers are in for a double treat from Videocon when they purchase a product this Diwali.

Describing the strategic thinking behind the Diwali Dhamaka, Mr. Shekhar Jyoti, Vice President ? Marketing, Videocon Industries says, "Videocon is fully geared up take full opportunity during this festive season with a target to grow at 35% over last year with a turnover of Rs. 500 Crore. Videocon is investing Rs. 40 Crores on advertising and promotions with a full array of exciting activities for the consumer. Videocon‘s Diwali Dhamaka offer is a combination of best price, attractive assured gifts added with extended warranty and bumper prize. The entire promotion is centred on offering assured gifts like vacuum cleaner, electronic safe, cordless headphone, pearl set, dinner set and bumper prize like laptops and camcorders through Contest2win."

Mr. Sunil Mehta, Joint President, Videocon Industries gives an insight into the broader plan for Videocon, "Videocon is targeting to sell around 5 lakh Colour Televisions during this season. We have lined up an exciting range of products with high-end features to ride the festive season opportunity. The new products include LCD‘s with in-built 80GB hard disk capable of 50hrs of recording. Moreover, we also plan to introduce LCD‘s with cinema surround 1000W PMPO sound output."

Elaborating on the same Mr. Pawan Kalra, Joint President, Videocon Industries adds, "Videocon presents a new range of frost free refrigerators with unique crisper cooling technology to choose from. Moreover, a new range of fully automatic washing machine both in top and front loading segment will add new dimensions to Videocon range. Consumers will also have an attractive Microwave oven range equipped with futuristic technologies like 4-way reflection, 6-way convection cooking and with multiple power levels."

The festive season couldn‘t be more exciting after seeing the crackling offers lined up for Videocon buyers. Videocon is eyeing a wonderful response from its customers given the amazing gifts on offer.

MUMBAI: After the exciting India- Australia series & India?s recent win in the T20 match against Australia, Neo Sports now brings you stimulating action from the domestic arena. Neo Sports will telecast the Challenger Series Live & exclusive starting October 25, 2007 from Ahmedabad.

Vying for the NKP Salve trophy, the Challenger series will consist of 3 One day matches played in a league format where the top two teams will compete in the final. The league consists of three teams India Red, India Blue and India Green headed by the three captains Mohammed Kaif, Virender Sehwag and Parthiv Patel respectively amongst other players like Gautam Gambhir, Yusuf Pathan, Munaf Patel, who will be joined by the cream of India?s cricketing Talent .

Shashi Kalathil, CEO, Neo Sports Broadcast Pvt. Ltd. said, ?The Challenger Series has traditionally been the launch pad for young talent into the Indian Team with cricketers like Sreesanth & Gautam Gambhir making their mark over there. Kalathil added, When Neo Sports launched with the Challenger Series last year, Oct 06, it had got the highest viewership in the first week of its launch, beating all other sports channels making this series one to watch out for.

To add context & drama to the series telecast, the coverage on Neo Sports will also feature ?Extra Cover? a wrap around programme enveloping the Live cricket, which will be broadcast from Neo?s state of the art broadcasting facility in Mumbai. Former Indian Paceman Javagal Srinath & Neo Sports Anchor, Manish Vallicha will do the honours from the studios of Neo Sports.

Neo Sports has the telecast rights of all international cricket matches played in India till 2010 & Neo Sports Plus the 24-hour sports entertainment television channel brings to life, action from sporting disciplines from all over the world.

Challenger Series Live from Ahmedabad exclusively on Neo Sports

The channel will showcase 27 domestic one-day matches and 5 domestic Twenty20 matches in addition to the LIVE telecast of the finals of the Pura Cup. This is for the first time that viewers in India will be able to see action from the domestic season of Australia. The sports broadcaster will telecast action from all leading tournaments of Australia including the Ford Ranger Cup, KFC Twenty20 and Pura Cup. Star Cricket is already showcasing live coverage of key matches from the English county cricket season this year thus bringing a veritable feast of high quality domestic action from these two traditional cricket powerhouses.

Ian Chappell, former Australian Captain and an expert analyst with ESPN Star Sports said; ?The great West Indies all-rounder Sir Garfield Sobers, who was highly successful for South Australia in the 1960s, once said; ?The Australian first-class competition is the toughest cricket outside the Test arena.? That is still the case and viewing the live domestic cricket from Australia will help Indian cricket fans understand better why competitive and aggressive play comes naturally to those who go on to represent Australia. It is the way the game is played at all levels in Australia and a strong reason why every player who earns a Baggy Green cap is ready for the pressures of International cricket. Indian fans will enjoy this hard-fought and competitive brand of cricket.?

Ravi Shastri, former India Captain and an expert analyst with ESPN Star Sports, said, "Australia has been a dominating force in the world of cricket over the past decade and this is because they have been able to produce a stream of international quality cricketers based on a professional and challenging domestic cricket set-up. It will be good to see live action from the Australian domestic season for the first time and I feel this will give Indian cricket lovers a better insight into their vast range of talent through some high quality cricketing action."

"This is also a good opportunity for aspiring young cricketers in the country to watch & sharpen their skills from the high quality cricket on display," added Shastri.

Speaking on the occasion, RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, ?There is and always has been a huge demand for quality live cricket in India. The live telecast of the English County cricket season on our networks over the past few years has received a very positive response from across the country. We are confident that with the live telecast of the Australian domestic season this year, we will be able to offer more mouth-watering cricketing action for the passionate cricket fan.?

The live telecast of action from the Australian domestic season will provide a huge opportunity to the Indian cricket fan to identify upcoming talent who will be knocking on the doors of the national team prior to their busy home season. The round of games over the next week would be crucial as the Australian players switch from limited-overs to Test mode as the team gets ready to face Sri Lanka before clashing with India over a total of 6 Tests this summer. These games assume special significance as a host of Aussie hopefuls will be using this opportunity to stake their claim for a Test or ODI call-up to fill the vacancies left by the retirement of the Big Three - Shane Warne, Glen McGrath and Justin Langer. Phil Jaques has performed creditably to make a claim for the opening slot; Mitchell Johnson will like to further consolidate on the superlative performances he has given in the recently concluding ODI series against India while Stuart MacGill will look forward to pick up the mantle of the leading spinner in place of Warne.

Schedule of Australian Domestic Season on Star Cricket*