BIG 92.7 FM Celebrates NRI Week in Gujarat
MUMBAI: Living up to its brand line of Suno Sunao, Life Banao! BIG 92.7 FM, India?s No. 1 FM Station, is celebrating the homecoming of NRIs in Gujarat from 21st ? 29th December at the stations of Surat, Vadodara and Rajkot.
Gujarat probably has the maximum number of NRI population and come December, they all flock back home for the annual vacation. One of the main pull factors for young NRI?s this season is to tie the knot! It comes as no surprise then, that the community which is known live life to the fullest, spends heavily this season, be it on clothing, jewelry, traveling, investment etc. The annual vacation lasts until the end of January, which means this is great time for business in Gujarat.
Given the season, BIG 92.7 FM has put together a wholesome entertainment mix that includes not just the favorite music, but also interesting trivia on jewelry & trousseau, garments, fashion, real estate, travel packages and much much more. Each day will see special focus on one subject and will be presented on air to ensure complete information on the same is shared with the listeners. In addition, the RJ?s will also visit various outlets that offer these services, to get insightful information that will add value to the lives of listeners.
Special interstitials have been designed where a character called _______ will address listeners in the accent of NRI?s.
Speaking about the event Mr. Hitesh Budhbhatti, Cluster Head - Gujarat, BIG 92.7 FM said, ?A large number of Gujaratis have settled in different countries around the world. Through this initiative, we are giving them a warm welcome and are offering them insights into topics that most meet their interest at this time of the year. We have always lived up to our brandline of Suno Sunao, Life Banao! and this is one way of making special, lives of those Gujaratis, who have chosen to settle abroad.?