• AOL Feature's Consumers in its New TV Campaign

    Submitted by ITV Production on Jan 02, 2008

    MUMBAI: AOL‘s India portal www.aol.in has featured a winner of the AOL BANO TV star contest in their new TV commercial. The lucky winner has been selected among thousands of entries for the BANO AOL STAR contest.

    The BANO AOL STAR campaign invited consumers to give feed back on AOL‘s email service and get a chance to feature in their nextTV commercial. . The campaign offered a platform to consumers to appear on national TV: allanyone needed to do was to givetheir views on AOL‘s email service and get lucky. The campaign was targeted at the 18-22 yr age group, who are avid net users.

    AOL adopted a very transparent procedure to evaluate the feedback received and choose the lucky winner. Of the short listed entries, those who were willing to be filmed were invited for auditions and screen tests. The final winner ; Mr. Suryakant Chaterjee , a 26 year old media executive from New Delhiwas chosen based on those criteria.

    On this new initiative from AOL, Mr. Krish Seshadri, Head-Marketing AOL said "The approach adopted is very unique in itself, as our consumers have been made an integral part of the evolution.We wantto ensure that we don‘t lose sight of our consumers and the way they perceive our product"

    The commercial goes on air nationally from 21 December 2007.

  • Resolution ka Demolition with Radio Mirchi

    Submitted by ITV Production on Dec 31, 2007

    MUMBAI: Kal kare so aaj kar, aaj kare so ab, within a week New Year resolution todna hai, kyun na tode ab?. Each year Delhities make resolutions, which they break in the first week of January. So this time Radio Mirchi 98.3 FM India?s hottest radio station invites listeners to break their New Year resolutions in style that too live on air.

    Radio Mirchi presents Resolution Ka Demolition where RJs will make 10 lucky listeners do what is contrary to what they have pledged for the New Year / to their resolutions, in the Mirchi studio. On 1 January, 2008, RJs will demolish resolutions of the selected Delhities. Like the listeners who want to loose weight will be made to eat cakes, chocolates, jalebis, the RJs will have the subscriptions of those who plan to join gyms cancelled, the die-hard party animals that resolve to party less will be gifted with party passes, and so on.

    So all that Delhities have to do is call Radio Mirchi and tell the RJ?s their wacky resolutions and Mirchi will make sure that their New year resolution gets demolished on the 1st of January.

    To all the Delhiites Radio Mirchi 98.3 FM extend its best wishes for the New Year.

  • Red FM Delhi announces Mall Mere Hawale Kar Do activation to usher New Year celebrations

    Submitted by ITV Production on Dec 31, 2007

    MUMBAI: As everyone gears to usher in New year‘s celebrations Red FM, the station of expression for millions of music lovers has announced a fun, engaging and exciting activity in Delhi -‘Mall Mere Hawale Kar Do‘.

    The activity kick started from 25 December , 07 and will be running till 13 Jan, 08. During these unique promotional activities Red FM Radio Jockey‘s will be hosting LIVE shows through the customized studio set up at Shop In Park Mall, Shalimar Bagh.

    The new-year blast on 31 December will feature all the Red FM Radio jockey‘s namely Nitin, Sachin, Smriti, Swati and Jiah hosting Mera Wala Gaana live from the mall. In addition Red FM under its social arm of "Bajaao for a Cause" has added a social aspect to this initiative by inviting children from Aman Biradari, a NGO for spending time with all Red FM RJs on 31 December.

    Commenting on this initiative Akash Verma, Station Head Delhi said, "Red FM has been at the forefront of innovative marketing activations and as a station we firmly believe in entertaining our listeners in our own unique style by playing their favourite music, talking to them and airing their opinion. Through Mall Mere Hawaale Kar Do we are adding a new dimension in bringing listeners close to Red FM Radio Jockey‘s and building a brand connect."

     
  • Sabsey Favourtie Kaun 2008 on 6 January 2008 at 8 pm

    Submitted by ITV Production on Dec 31, 2007

    MUMBAI: It was a spectacular night, when the brightest stars of Indian Cinema came together for an evening filled with comedy, drama, fun, electrifying performances and an entertaining presentation of awards at the Idea Sabsey Favourite Kaun 2008. Taking the audiences through the extravaganza were the winning trio Shilpa Shukla, Tanya Abrol, Chitrashi Rawat along with witty comic actor Sunil Grover. The dazzling finale premieres exclusively on Star Gold on 6 January, 2008 at 8:00 p.m.

    The show began with a dynamic performance by our hosts from their blockbuster movie of the year Chak De India. The multi- faceted singing sensation, Himesh Reshammiya rocked the evening with songs from his debut movie - Aap Ka Suroor and left the audience spell bound. That‘s not all; the audiences were in for a treat when the ravishing Katrina Kaif set the stage on fire with her performance from her blockbusters Partner and Welcome.

    Taking on from the huge success of Jab We Met, the current chocolate boy of the film industry - Shahid Kapoor got the audiences asking for more with his top-notch performances that included a medley from his latest hit, Jab We Met and Fool and Final. Kunal Khemu presented the audiences with splendid performances from chartbuster including Dhoom 2, Om Shanti Om, Mujhse Shaadi Karoge and songs from his forthcoming movie Superstar.

    Highlighting the category of Sabsey Favourite Movie, the evening was taken to an all new height by a group of young dancers who performed on a medley of songs to announce the same. Adding to the excitement was Shahrukh Khan‘s impromptu dance along with Deepika Padukone on winning the category!

    The voting process for the awards covered 30 towns in India and over 60 countries internationally. Sabsey Bada Fan award was given to an ardent fan of Deepika Padukone, Mr. Gopal Mali from Dhule, Maharashtra for voting 2800 votes to his favourite heroine. Over 20, 84,342 Bollywood fans from across India, the Middle East, south East Asia, US, UK, Pakistan, Afghanistan, Australia and New Zealand, decided and voted for their Sabsey Favourite Stars!

    So be a part of all the drama, excitement and enthusiasm of the stars on the Grand Finale of Idea Sabsey Favourite Kaun 2008 on 6 January 2008 at 8:00 p.m.

  • Speed Dheena becomes Chennai's most popular Rj

    Submitted by ITV Production on Dec 29, 2007

    MUMBAI: BIG 92.7 FM‘s breakfast jock "Speed" Dheena has been recognized as the "Best Male RJ of the year" by Ananda Vikatan, a popular Tamil weekly Magazine in Chennai. Dheena‘s name has been published in the current edition of the weekly magazine.

    Speed Dheena who hosts the breakfast show, BIG Vanakkam on BIG 92.7 FM - Chennai is already every Chennaites favorite. Hailed as one of the most popular RJ by Tamil radio listeners, he is well known for his ability to find humor in various situations. It is his ability to see the different side of things makes him a logically humorous person. Approachable, friendly and a person who can easily have the audiences singing his tunes, Speed Dheena can jump from one topic to another at lightning speed. He takes entertainment a bit too seriously, but only because he seriously wants to keep his audience entertained! His objective is to keep the listeners pepped up at the end of his show. The RJ gives all Chennaites a suitable way of starting their day with his breakfast show.

    RJ Dheena has also received best RJ (Tamil) award at the India Radio Forum held earlier this year and has recently completed an on-air marathon for 92.7 hrs continuously to enter Limca Book of World Records.

    Speaking about the achievement Mr. P.B Ramaswamy, Station Head, BIG 92.7 FM Chennai said "Our heartiest thanks to Ananda Vikatan for recognizing RJ Dheena‘s effort. We would like to thank our listeners who made it possible for Dheena to reach the top position and look forward to their support in the future too"

  • Star Majha brings festivities to your home this new year

    Submitted by ITV Production on Dec 28, 2007

    MUMBAI: As you run-up to the New Year, Star Majha, the No. 1 Marathi news channel, unveils its week long bouquet of special programming. The programs contain a mix bag of elements, i.e. comedy, music, gags to social awareness.

    The year 2007 has been an eventful one, interspersed with heart rendering events that occurred throughout the nation. In Maharashtra, it has been a year that has witnessed moments which made us proud of being Indian. The New Year Special 2007 encapsulates all those moments and presents it through astonishing and mesmerizing footage. Star Majha‘s New Year Special 2007 will be on air till 31 December, 2007.

    The array of programs will also include New Year wishes from prominent celebrities which include the Marathi Film and Television industry with performances from Marathi artists such as Salil Kulkarni, Sandeep Khare and many more. Catch the exclusive interviews with Swapnil Bandodkar and Avdhoot Gupte, the renowned singers-composers on 31st December, 2007.

    Star Majha pays tribute to his music that was ahead of times, something that stands testimonial even today given the fan following it still has. Past or present, people of all generations relate to his music. Yes, he is none other than one and only legend Panchamda aka Rahul Dev Burman. The channel will look at his unique mixture of his music and some of his best compositions.

    Adding further to all this excitement which will definitely spice up your mood are performances by Dilip Khanna, Mirza Beg, Santosh Shinde, Koshti, the finalists from Hasya Samrath, dishing out some diverse music, for all of you.

    You may not have heard of them, but they are slowly changing the way our society looks at life and its people, they work relentlessly for the people without expecting anything in return. These are the Unsung Heroes who elude the limelight, as they silently change the pessimism of our society. The program is a five minute capsule introducing these individuals to the viewers, sharing their efforts and achievements. Each day two such prolific individuals will be introduced to the viewers and on December 31, 2007 seven prolific individuals will be brought into your drawing room. Don‘t Miss Them!

    So get ready to welcome New Year with brand new programs and keep watching all the action, only on Star Majha - the path breaking 24-hour Marathi News Channel that has re-defined its category. And just in case you miss the fun on-air, catch it online on www.starmajha.com.

    Have a happy, safe, prosperous and well informed 2008.

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