MUMBAI: The most watched sporting, or for that matter, any television programme in the United States, the NFL Super Bowl, will be shown live and exclusive on Ten Sports, the most watched sports channel of the sub-continent.

Sports fans in the Sub-continent will get a chance to find out why America comes to a standstill on the Super Bowl day, and why the world‘s biggest companies shell out record number of dollars to be a part of the event when the Super Bowl XLII is played between New York Giants and New England Patriots on Sunday.

The live coverage on Ten Sports starts 4:30 am IST on Monday, February 4, and will be repeated at 7:00 pm.

New England are on the verge of history. If they beat the Giants for the Vince Lombardi Trophy and finish 19-0 for the season, they would achieve an exalted status in NFL annals. They will have won the most games, scored the most points and beaten the best the NFL had to offer.

No wonder then that New England quarterback Tom Brady called the game the most important his team have played, adding: "I think it‘s the biggest game in all of our lives to tell you the truth. We‘re going to be remembering this game for as long as we live."

To give an idea as to how big is the Super Bowl, this year‘s final at the University of Phoenix Stadium, Glendale, Arizona, will see as many as 4,786 accredited journalists covering the event.

In American football, the Super Bowl is the championship game of the National Football League (NFL). It has become the most-watched US television broadcast of the year (almost 40 Neilsen television ratings), and has become likened to a de facto US national holiday. In addition, many popular singers and musicians have performed during the Super Bowl‘s pre-game and halftime ceremonies. The ad rates for the 2007 Super Bowl was
a record for any television programming, fetching $2.6 million for a 30-second spot.

Day :Monday
Date :4/02/08
Time :04:30 am
Event : NFL: SuperBowl New York Giants v NewEngland Patriots
Telecast: Live

Day :Monday
Date :4/02/08
Time :19:00 pm
Event : NFL: SuperBowl New York Giants v NewEngland Patriots
Telecast: Repeat

MUMBAI: Haven‘t seen a Re.1 coin in a while? Then break open your piggy bank, because that‘s all you need to win a date with the irresistible Mia and the hunky Ranvijay! MTV, the unpredictably cool channel together with Airtel and orkut introduces a dating game with a twist - Airtel MTV Bid a Date- powered by orkut.The game does not end there; you can also win a date with 2 sensational girls and a cool dude whose profiles are chosen by MTV! Check out their profiles on your very own MTV and hear their personal message on Airtel Friendz Chat (Dial 543216) or log on to mtvindia.com community on orkut. Sms "BID" to 56882 on your mobile or leave your bid on Airtel‘s Friendz chat (Dial 543216) for an unforgettable date!

Limousine, clubbing - MTV style, flowers - Airtel MTV Bid a Date powered by orkut gives you a chance to woo your date in your very own style. All you need to do is sms ‘more‘ to avail the various packages for each of the dates. A cell phone to break the barrier, designer wear for that stylish edge and a spa treatment that gears you up for a limousine ride with the sexy Mia topped with a private dinner on a yacht.

Every girl‘s dream date - a hot guy who takes you shopping, takes you for a movie of your choice and is not afraid to paint the town red with you at the latest hotspot! You have the chance to win yourself all this with the charming MTV VJ Ranvijay! Who ever thought that bidding could have such amazing rewards?

If you don‘t win a date with Mia and Ranvijay, there is no reason to get disheartened as you can still have the most rocking date of your life with the other eligible participants on Airtel MTV Bid a Date powered by orkut - sweet Firoza, cool guy Vikram and the eye candy Akshara.

Says Aditya Swamy, VP Sales & Marketing, MTV India, "Dating and young people are synonymous. Toady we live in a wired age and what better way to engage our audience than doing it digitally. This is a truly multiplatform initiative where each of the partners brings one screen to the partnership, Airtel the mobile screen, orkut the computer screen and MTV the television screen. So go ahead Bid a Date and see what you win."

Chandrasekar Radhakrisnan, Head Brand & Media Bharti Airtel Ltd says "Airtel has been the leader in introducing innovative value added services which are targeting the needs of the youth. Airtel‘s Friendz Chat is one such innovative product which provides a perfect platform for millions of youth to connect and make new friends. The contest gives a great opportunity to integrate the product and engage with the consumer."

Vinay Goel, Head of Products, Google India says, "orkut helps millions of people connect and express themselves everyday, and brings people with common interests together. We‘re sure some great connections will happen through this fun contest!"

To Bid for the ultimate Valentine‘s date sms <keyword><space><bid amount> to 56882. Eg: BID MIA 12 or Dial 543126 for Airtel Friendz Chat where you can bid and record your personal message for your favourite profile or log onto www.mtvindia.com/bidadate

MUMBAI: Are you into F1? Are you into that sport where those mighty men in their magnificent machines do battle at speeds over 300kph in tight circuits that don‘t allow for the slightest of mistakes? Where the lack of concentration for a fraction of a second can be the difference between life and death? where technology, money, glamour, skills, physical fitness, strategy, team effort and, of course, speed, all come together.And have you ever wondered what it must be like to drive one of those hi-tech projectiles?

Watch this special episode of ‘All about my car honey‘ with the glamorous Gul Panag ? and our very own Gautam Sen drive the Formula One cars in South of France... and go green with envy!

Catch exclusive coverage from the world of formula one racing, this week on ‘All about my car honey‘, on 4 February, 2008 at 8:30 pm only on NDTV Good Times

MUMBAI: Revealed meets the King of Bollywood, Shah Rukh Khan, as he reveals his expectations from his latest home production Om Shanti Om along with his aspirations for himself and hopes from the Hindi movie industry.This month‘s Revealed goes behind the scenes with King Khan, as he moves with the takes and re-takes of the final dance scenes for his latest smash hit, Om Shanti Om.

An achiever all the way, Shah Rukh Khan made his Indian TV debut in 1988 before graduating to the silver screen in 1991 with the film Dil Aashna Hai. A veteran of over 50 Bollywood films, he has been the winner of 13 prestigious Filmfare Awards, Bollywood‘s version of the Oscars. Khan‘s most successful film to date Dilwale Dulhania Le Jayenge has been running successfully for an incredible 12 years at the Mumbai cinema hall, with people still fighting to get a ticket to watch their hero.

With his own wax-work figure at London‘s famed Madame Tussauds, and the recipient of the prestigious Ordre des Arts et des Lettres awarded by the Government of France in recognition of his ‘exceptional career‘, Khan today commands an international star status. He has a great fan club both in India and internationally.

Revealed goes behind the scenes of box office mega hit Om Shanti Om, on the movie set in Mumbai, allowing viewers a unique insight into the various aspects of its making from rehearsal sessions with choreographers to make-up secrets, from the technology complexities of lighting and the amazing sets to the painstaking process of filming Om Shanti Om‘s final dance number, everything is Revealed!

In a candid, free-flowing talk show, King Khan reveals all personal dreams and the goals for his production company.

Khan‘s Om Shanti Om, the second home production, was the first mainstream Bollywood movie to have its world premiere at The Odeon, the industry‘s iconic platform at Leicester Square, London.

Catch Shah Rukh Khan behind the scenes of his home production Om Shanti Om as he shares his nervous jitters and expectations on Revealed this February on CNN.

MUMBAI: The Rio Carnival is considered as the biggest party on earth and the ultimate expression of what it is to be Brazilian. An extraordinary parade, it is truly the most amazing procession on earth.People around the world have always been curious about the Brazilian Carnival and have wished to take part in it. Discovery Channel will give viewers an opportunity to soak in the carnival‘s celebrations as it takes place next month in Brazil.

So while the party is on in Brazil, get set to witness all the pomp and euphoria of the biggest celebration on earth on Discovery Channel. DISCOVERY ATLAS: BRAZIL REVEALED episode, scheduled to air on Discovery Channel on Saturday, February 2nd at 9 pm and Monday, February 4th at 8 pm, will present the entire story of the Rio Carnival just as it takes place in Brazil from February 2nd to 5th. The episode will present the entire history of the festival, dispel myths and narrate interesting stories around the carnival. Some less-known facts of the carnival that will be shown in the episode include:

• The word Carnival comes from the Latin carne vale meaning "goodbye to meat". Carnival marks the start of Lent, a period of 40 days when Catholics are expected to abstain from eating flesh or more symbolically shun the pleasures of the flesh.
• Few people outside Brazil realize that the focus of Carnival is an organized competition. The 75,000 spectators that fill the stadium are not just here for the show; they are here to cheer for their team.
• Brazil has long been thea world capital of plastic surgery. With a quarter of a million operations performed a year, over half of them in Rio, Carnival is the most popular time of year to have them. Before the 2001 Carnival, so many Rio women wanted breast enhancements that the country ran out of silicone implants.
• In Rio de Janeiro, the locals start preparing for the event much beforehand. On the beaches in Copacabana, bodies are toned in readiness. In preparation for the revealing costumes they‘ll be wearing, the residents of Rio are getting as close as modesty will allow to an overall tan.
• In 1984 the carnival found its permanent home, the Sambadrome. The Sambadrome is a large structure, which includes several buildings that make a circular open area in the middle. In the off season, the buildings of the Sambadrome are used as classrooms for the local public schools.
• The roots of this spectacle extend throughout the country and its soul springs from the traditions of the Amazon‘s first inhabitants, the indigenous Indians.
• Every Saturday night in the run up to Carnival the Mangueira Samba Palace is filled with partygoers. Each of them pays ten dollars for the chance to dance in an authentic samba hall. These sessions are also rehearsals for the parade designed to get everybody in the community moving and singing together as one.
• By evening 75,000 spectators will spill out of the multi-tiered stands that line the route. They will have paid between five and five hundred dollars for the privilege. Celebrities will peer out from the expensive camarotes, the VIP balconies that serve as party rooms for the rich and famous.

The Brazilians share the dream to transform but for them the transformation is often fleeting. One moment of perfection counts for more than a lifetime of quite good. In sport, in art, in business, in life - they live for the moment. These ideas of inversion and transformation are at the heart of Carnival. Night becomes day. The poor become rich. The plain become glamorous. And the world‘s biggest party becomes a serious competition.

MUMBAI: Icons are treasures that transcend time and unite people from across the globe. And in 2008, less than 8 years after she became Miss World, an Indian icon is going to rewrite history books! She will also unite millions of hearts that will rise as unison as she climbs the coveted pedestal to share the limelight with three other timeless global icons.Indian actress Priyanka Chopra, who was crowned Miss India World and later Miss World in 2000, will join the likes of Madonna, Shakira and Marilyn Monroe in endorsing global hair care brand Sunsilk as brand ambassador in the new ‘Life Can‘t Wait‘ campaign. She will ‘don‘ the avatar of being the ‘living embodiment‘ of the modern girl who wants to and can make it happen!

The small town girl from Bareilly (Uttar Pradesh), who commenced her journey while still in her teens and is already on top of the world in her 20s, has really come a long way to be included in the elite company of three other global brand ambassadors chosen to inspire millions of members of the fairer sex across the world. So don‘t be surprised if you see her in the same advertisement or TV commercial as ‘Material Girl‘ Madonna or the ‘Hips Don‘t Lie‘ Girl Shakira. Priyanka is practically living every quintessential Indian girl‘s dream --- of sharing the glamour glare with global icons, who she has admired not so long ago?and dreamt of emulating.

N Rajaram, Category Head - Haircare, Hindustan Unilever Ltd. said, "Priyanka Chopra was the numero uno choice of the Sunsilk team, which was looking out for an Indian name to add to the brigade of international icons. Priyanka has the uncanny ability to match the glam quotient of dazzling divas such as Madonna, Marilyn and Shakira. And she is as professional as her foreign counterparts when it comes to carefully choosing her ideal hair care brand and endorsing it straight from her heart."

An epitome of ambition and the philosophy that ‘Life Can‘t Wait‘, Priyanka‘s life and success story has inspired millions of girls in the small towns of India to make it big. Priyanka cites a recent global survey conducted by Sunsilk in USA, Brazil, Thailand, Russia, Mexico and India, which states that girls who want to make it happen, want to take advantage of every opportunity that comes their way. "The girl of today wants to go out, live her dreams and share her memorable moments and stories with the world. I have come a long way from being an ardent admirer of Madonna, Marilyn and Shakira and now I have got the chance to be included in an exclusive league. Sunsilk shampoo, which enhances my hair and appearance, gives me the confidence and self-belief to be counted as first amongst equals. And if I can do it, so can you," Priyanka says with a charismatic twinkle in her eyes.

Incidentally, do you know what Priyanka Chopra‘s favourite Queen of Pop icon Madonna, while speaking on the ‘Life Can‘t Wait‘ theme, has to say? "Every Sunsilk brand ambassador, including Priyanka Chopra, stands for freedom of expression; doing what she believes in; and going after her dreams. I am my own experiment. I am my own work of art. If you are going to reveal yourself, reveal yourself. I have the same goal I‘ve had ever since I was a girl. I want to rule the world and so does every Sunsilk brand ambassador," drools the ‘Queen of Reinvention‘.

So what does Latino dancer Shakira have to say about Priyanka‘s ‘Life Can‘t Wait‘ moment? "Priyanka Chopra is experiencing a typical Life Can‘t Wait moment, which is a time when you seize an opportunity and live for today. Every Sunsilk brand ambassador is a living embodiment of the belief that in order to catch up with life‘s pace, you need to be ready to seize every opportunity that comes your way?else you will be somewhere invisible in the crowd of people who just dream big but don‘t make an attempt to realise their dreams and transform them into a living reality."

Talking about her ‘co-stars‘, Priyanka avers, "The legendary Marilyn Monroe is my favourite icon. I have read her biographies and feel that she has this enigmatic, mysterious and unattainable aura around her. Madonna .and Shakira have not taken their success for granted. They have shown the willingness to innovate and reinvent to make themselves relevant to every age and generation. They are immortal and my dream in life is to be remembered for my professional greatness long after I am gone."

Priyanka Chopra says, "Today, for girls who want to make it happen, enjoy a wealth of opportunity, take chances and make life happen as long as they feel happy about their hair. Sunsilk believes feeling happy with your hair can unleash your true potential. Sunsilk can help girls overcome some of the barriers to taking chances of expressing themselves and make life happen."

The Sunsilk Life Can‘t Wait campaign encourages girls to live for today and make life happen. For many girls feeling happy with their hair can help give them the confidence to seize opportunities and do this, however Sunsilk believes that all girls can adopt a Life Can‘t Wait attitude and live their life to the full everyday.

Girls are invited to join this global community of ‘Life Can‘t Wait‘ who want to unite and celebrate ‘impatience‘, grab life by both hands and live every moment for today --- not tomorrow. All they need to believe that their hair gives you the inspiration to forge ahead to achieve your ambition. If Priyanka Chopra can be counted in the same league as Madonna, Shakira and Marilyn, impossible is nothing and everything is possible!