CNBC-TV18 launches brand new series ?Business with Pleasure?
MUMBAI: As India?s growth story reaches new heights, the demands on the captains of industry are unprecedented. From delivering sustained earnings and developing markets to managing competition, employees and customers across the global business landscape, the corner office is in fact the center of all the action. Consequently, the pressure of leading the charge does leave these iconic business leaders with a paucity of time and even lesser avenues to relax and unwind.
Enter CNBC-TV18 with its new landmark series "Business with Pleasure". This new series is focused on ensuring that these business leaders get that well deserved break from running India?s biggest conglomerates and all the attendant anxieties that the job brings. The show gives them a chance to pursue that unique wish or indulge in that special moment or spend that quality time with someone or on something they always said they would but never got round to doing.
"Business with Pleasure" will mix it with some of India?s leading business leaders ranging from JS Ramadorai of TCS, to Jeh Wadia of Go Air, to Vineet Nayar of HCL Tech, to Amit Burman of Dabur. You name the CEO and you will find that he or she chooses "Business with Pleasure".
"Business with Pleasure" is the latest in a long standing legacy of business feature programming on CNBC-TV18, which looks at corporate lifestyle, alternative content and delivers a power packed weekend of business plus programming. With focus ranging from entrepreneurship to advertising, from personal technology to property, from satire to corporate news developments, the CNBC-TV18 Weekend has led from the front in ensuring business audiences are entertained informatively on the weekend.
Speaking on the new show, Ajay Chacko, Director, TV18 Business Media commented "Business with Pleasure adds tremendously to our business feature content on the weekend. We realize that weekends also offer an opportunity to deliver value added content which cuts across the content spectrum both in terms of subjects as well as tenor. Business with Pleasure will be a platform leadership show which is packaged and delivered in an innovative format, allowing viewers to gain an insight into the personalities, leadership styles and priorities of some of corporate India?s biggest stars"
Watch the new 13 part series of ?Business with Pleasure? only on CNBC-TV18. Telecast on Saturday: 7:00 pm, 10:30 pm & Sunday: 9:30 pm.