• World cancer day initiative from BIG 92.7 FM - awareness campaign on smoking causes cancer

    Submitted by ITV Production on Feb 04, 2008

    MUMBAI: February 4th is recognized as world cancer day and BIG 92.7 FM, as part of its endeavor to be the Radio Station that reflects "Vibe of the City", today kick started an innovative awareness activity called "The Skeleton Squad" to spread awareness on "Smoking causes cancer". The Skeleton squad consists of people wearing skeleton outfits and will sport various messages to spread awareness on "no smoking"

    The Skeleton squad went across to various parts of the city and will made smokers its victim. Wherever the squad found smokers it went across to them and sported various messages related to "Smoking causes cancer"

  • Ten Sports brings live the Super Bowl excitement

    Submitted by ITV Production on Feb 02, 2008

    MUMBAI: The most watched sporting, or for that matter, any television programme in the United States, the NFL Super Bowl, will be shown live and exclusive on Ten Sports, the most watched sports channel of the sub-continent.

    Sports fans in the Sub-continent will get a chance to find out why America comes to a standstill on the Super Bowl day, and why the world‘s biggest companies shell out record number of dollars to be a part of the event when the Super Bowl XLII is played between New York Giants and New England Patriots on Sunday.

    The live coverage on Ten Sports starts 4:30 am IST on Monday, February 4, and will be repeated at 7:00 pm.

    New England are on the verge of history. If they beat the Giants for the Vince Lombardi Trophy and finish 19-0 for the season, they would achieve an exalted status in NFL annals. They will have won the most games, scored the most points and beaten the best the NFL had to offer.

    No wonder then that New England quarterback Tom Brady called the game the most important his team have played, adding: "I think it‘s the biggest game in all of our lives to tell you the truth. We‘re going to be remembering this game for as long as we live."

    To give an idea as to how big is the Super Bowl, this year‘s final at the University of Phoenix Stadium, Glendale, Arizona, will see as many as 4,786 accredited journalists covering the event.

    In American football, the Super Bowl is the championship game of the National Football League (NFL). It has become the most-watched US television broadcast of the year (almost 40 Neilsen television ratings), and has become likened to a de facto US national holiday. In addition, many popular singers and musicians have performed during the Super Bowl‘s pre-game and halftime ceremonies. The ad rates for the 2007 Super Bowl was
    a record for any television programming, fetching $2.6 million for a 30-second spot.

    Day :Monday
    Date :4/02/08
    Time :04:30 am
    Event : NFL: SuperBowl New York Giants v NewEngland Patriots
    Telecast: Live

    Day :Monday
    Date :4/02/08
    Time :19:00 pm
    Event : NFL: SuperBowl New York Giants v NewEngland Patriots
    Telecast: Repeat

  • Win a date with MTV VJ's Mia and Ranvijay on Airtel MTV Bid a Date powered by orkut

    Submitted by ITV Production on Feb 01, 2008

    MUMBAI: Haven‘t seen a Re.1 coin in a while? Then break open your piggy bank, because that‘s all you need to win a date with the irresistible Mia and the hunky Ranvijay! MTV, the unpredictably cool channel together with Airtel and orkut introduces a dating game with a twist - Airtel MTV Bid a Date- powered by orkut.The game does not end there; you can also win a date with 2 sensational girls and a cool dude whose profiles are chosen by MTV! Check out their profiles on your very own MTV and hear their personal message on Airtel Friendz Chat (Dial 543216) or log on to mtvindia.com community on orkut. Sms "BID" to 56882 on your mobile or leave your bid on Airtel‘s Friendz chat (Dial 543216) for an unforgettable date!

    Limousine, clubbing - MTV style, flowers - Airtel MTV Bid a Date powered by orkut gives you a chance to woo your date in your very own style. All you need to do is sms ‘more‘ to avail the various packages for each of the dates. A cell phone to break the barrier, designer wear for that stylish edge and a spa treatment that gears you up for a limousine ride with the sexy Mia topped with a private dinner on a yacht.

    Every girl‘s dream date - a hot guy who takes you shopping, takes you for a movie of your choice and is not afraid to paint the town red with you at the latest hotspot! You have the chance to win yourself all this with the charming MTV VJ Ranvijay! Who ever thought that bidding could have such amazing rewards?

    If you don‘t win a date with Mia and Ranvijay, there is no reason to get disheartened as you can still have the most rocking date of your life with the other eligible participants on Airtel MTV Bid a Date powered by orkut - sweet Firoza, cool guy Vikram and the eye candy Akshara.

    Says Aditya Swamy, VP Sales & Marketing, MTV India, "Dating and young people are synonymous. Toady we live in a wired age and what better way to engage our audience than doing it digitally. This is a truly multiplatform initiative where each of the partners brings one screen to the partnership, Airtel the mobile screen, orkut the computer screen and MTV the television screen. So go ahead Bid a Date and see what you win."

    Chandrasekar Radhakrisnan, Head Brand & Media Bharti Airtel Ltd says "Airtel has been the leader in introducing innovative value added services which are targeting the needs of the youth. Airtel‘s Friendz Chat is one such innovative product which provides a perfect platform for millions of youth to connect and make new friends. The contest gives a great opportunity to integrate the product and engage with the consumer."

    Vinay Goel, Head of Products, Google India says, "orkut helps millions of people connect and express themselves everyday, and brings people with common interests together. We‘re sure some great connections will happen through this fun contest!"

    To Bid for the ultimate Valentine‘s date sms <keyword><space><bid amount> to 56882. Eg: BID MIA 12 or Dial 543126 for Airtel Friendz Chat where you can bid and record your personal message for your favourite profile or log onto www.mtvindia.com/bidadate

  • Don't miss special episode of 'All about my car honey' this week only on NDTV Good Times

    Submitted by ITV Production on Feb 01, 2008

    MUMBAI: Are you into F1? Are you into that sport where those mighty men in their magnificent machines do battle at speeds over 300kph in tight circuits that don‘t allow for the slightest of mistakes? Where the lack of concentration for a fraction of a second can be the difference between life and death? where technology, money, glamour, skills, physical fitness, strategy, team effort and, of course, speed, all come together.And have you ever wondered what it must be like to drive one of those hi-tech projectiles?

    Watch this special episode of ‘All about my car honey‘ with the glamorous Gul Panag ? and our very own Gautam Sen drive the Formula One cars in South of France... and go green with envy!

    Catch exclusive coverage from the world of formula one racing, this week on ‘All about my car honey‘, on 4 February, 2008 at 8:30 pm only on NDTV Good Times

  • Bollywood superstar Shah Rukh Khan Revealed on CNN

    Submitted by ITV Production on Feb 01, 2008

    MUMBAI: Revealed meets the King of Bollywood, Shah Rukh Khan, as he reveals his expectations from his latest home production Om Shanti Om along with his aspirations for himself and hopes from the Hindi movie industry.This month‘s Revealed goes behind the scenes with King Khan, as he moves with the takes and re-takes of the final dance scenes for his latest smash hit, Om Shanti Om.

    An achiever all the way, Shah Rukh Khan made his Indian TV debut in 1988 before graduating to the silver screen in 1991 with the film Dil Aashna Hai. A veteran of over 50 Bollywood films, he has been the winner of 13 prestigious Filmfare Awards, Bollywood‘s version of the Oscars. Khan‘s most successful film to date Dilwale Dulhania Le Jayenge has been running successfully for an incredible 12 years at the Mumbai cinema hall, with people still fighting to get a ticket to watch their hero.

    With his own wax-work figure at London‘s famed Madame Tussauds, and the recipient of the prestigious Ordre des Arts et des Lettres awarded by the Government of France in recognition of his ‘exceptional career‘, Khan today commands an international star status. He has a great fan club both in India and internationally.

    Revealed goes behind the scenes of box office mega hit Om Shanti Om, on the movie set in Mumbai, allowing viewers a unique insight into the various aspects of its making from rehearsal sessions with choreographers to make-up secrets, from the technology complexities of lighting and the amazing sets to the painstaking process of filming Om Shanti Om‘s final dance number, everything is Revealed!

    In a candid, free-flowing talk show, King Khan reveals all personal dreams and the goals for his production company.

    Khan‘s Om Shanti Om, the second home production, was the first mainstream Bollywood movie to have its world premiere at The Odeon, the industry‘s iconic platform at Leicester Square, London.

    Catch Shah Rukh Khan behind the scenes of his home production Om Shanti Om as he shares his nervous jitters and expectations on Revealed this February on CNN.

  • Discovery Channel Uncovers the Passion behind the Biggest Party on Earth Rio Carnival

    Submitted by ITV Production on Feb 01, 2008

    MUMBAI: The Rio Carnival is considered as the biggest party on earth and the ultimate expression of what it is to be Brazilian. An extraordinary parade, it is truly the most amazing procession on earth.People around the world have always been curious about the Brazilian Carnival and have wished to take part in it. Discovery Channel will give viewers an opportunity to soak in the carnival‘s celebrations as it takes place next month in Brazil.

    So while the party is on in Brazil, get set to witness all the pomp and euphoria of the biggest celebration on earth on Discovery Channel. DISCOVERY ATLAS: BRAZIL REVEALED episode, scheduled to air on Discovery Channel on Saturday, February 2nd at 9 pm and Monday, February 4th at 8 pm, will present the entire story of the Rio Carnival just as it takes place in Brazil from February 2nd to 5th. The episode will present the entire history of the festival, dispel myths and narrate interesting stories around the carnival. Some less-known facts of the carnival that will be shown in the episode include:

    • The word Carnival comes from the Latin carne vale meaning "goodbye to meat". Carnival marks the start of Lent, a period of 40 days when Catholics are expected to abstain from eating flesh or more symbolically shun the pleasures of the flesh.
    • Few people outside Brazil realize that the focus of Carnival is an organized competition. The 75,000 spectators that fill the stadium are not just here for the show; they are here to cheer for their team.
    • Brazil has long been thea world capital of plastic surgery. With a quarter of a million operations performed a year, over half of them in Rio, Carnival is the most popular time of year to have them. Before the 2001 Carnival, so many Rio women wanted breast enhancements that the country ran out of silicone implants.
    • In Rio de Janeiro, the locals start preparing for the event much beforehand. On the beaches in Copacabana, bodies are toned in readiness. In preparation for the revealing costumes they‘ll be wearing, the residents of Rio are getting as close as modesty will allow to an overall tan.
    • In 1984 the carnival found its permanent home, the Sambadrome. The Sambadrome is a large structure, which includes several buildings that make a circular open area in the middle. In the off season, the buildings of the Sambadrome are used as classrooms for the local public schools.
    • The roots of this spectacle extend throughout the country and its soul springs from the traditions of the Amazon‘s first inhabitants, the indigenous Indians.
    • Every Saturday night in the run up to Carnival the Mangueira Samba Palace is filled with partygoers. Each of them pays ten dollars for the chance to dance in an authentic samba hall. These sessions are also rehearsals for the parade designed to get everybody in the community moving and singing together as one.
    • By evening 75,000 spectators will spill out of the multi-tiered stands that line the route. They will have paid between five and five hundred dollars for the privilege. Celebrities will peer out from the expensive camarotes, the VIP balconies that serve as party rooms for the rich and famous.

    The Brazilians share the dream to transform but for them the transformation is often fleeting. One moment of perfection counts for more than a lifetime of quite good. In sport, in art, in business, in life - they live for the moment. These ideas of inversion and transformation are at the heart of Carnival. Night becomes day. The poor become rich. The plain become glamorous. And the world‘s biggest party becomes a serious competition.

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