UTV claims World Movies has risen above other English Movie Channels
New Delhi, 22 February: The UTV Network has claimed that its newly launched World Movies garnered 11% channel share in the English Movies Genre beating Pix at 8% and Zee Studio at 1% on Saturday 16 February.
According to channel sources, the ratings also revealed the average time spent watching World Movies in Mumbai is 29 minutes per viewer, which is significantly higher than HBO and all English Entertainment Channels.
The channel was launched on 3 February and claims to have left behind other popular movie and entertainment channels like HBO, AXN, Star World, Zee Caf? and Hallmark among target audience group of C&S 15+ Sec A, according to TAM ratings. World Movies showcases hits from across the world in varied languages.
According to UTV Entertainment TV CEO Shantonu Aditya, "The impressive debut of the channel only confirms our belief that Indian audiences have an appetite for an international movie channel which is high on style and packaging and very different from what they have seen so far. We are currently doing mass media blitz across television, internet, online, radio and actively supported by below-the-line (BTL) activities."