MUMBAI: We all know Akashdeep for his bad boy act? but this Saturday, May 19 the viewers will get to see the beautiful side to Akash! This week‘s theme on Comedy Circus is roles reversal and our contestants have taken this a bit too seriously!

Everyone has put their best foot forward, but the surprise package was Akashdeep? he emulated the judge Archana Puran Singh, the lady with a very infectious laughter upto the mark. Archana was impressed with Akash‘s take on her so much so that she agreed that he did look much better than her in reality! Well there‘s no doubt Archie that you have a masculine laughter... and a Punjab da built but our viewers love you for all that and more!

Akash looked gracious and was a perfect picture of elegance and charm? what one has to wait and watch is whether he has managed to impress the other judges ? Satish Shah and Shekhar Suman or will he be in the danger zone.

Will luck favour Akashdeep the third time around! To know more stay tuned to the episode where the guys swap their genders and entertain you?

MUMBAI: Still upset about your favorite teams losing in IPL? Don‘t worry! Today you can have loads of fun cheering crazy teams from India‘s hottest radio station, Radio Mirchi 98.3 FM Mumbai‘s ‘Mirchi Phaltu League‘ (MPL). Catch the excitement on-air live MPL matches between 6:00 pm ? 10:00 pm.

Over two weeks, Radio Mirchi RJs Jeeturaaj, Anmol, Sana, Neha, Tarun and others formed their teams by picking listeners on different crazy criteria. Jeeturaaj‘s 983 has players who don‘t know how to play cricket but just to crack jokes while Sana ke Sena is full of TV stars and singers. Anmol ke Mawaali has a state level player and super cheerleading squad, Sunset Samosa ke Aloo team comprises of the heavy weight members weighing over 100 kgs along with their brand ambassador ‘Chaalu Prasad Yadow‘ and the NightroGen Rockstars have the coolest dudes in town in their team.

Each one of these teams led by RJs has created their own logo, cheerleaders, slogans, T-shirts and even their own blogs to support IPL. The IPL season continues to rock on Radio Mirchi Mumbai with IPL tickets for Mumbai Indian matches, T-shirts and Mirchi cricket gear being given away all through the season right up to the finale in Wankhede in Mumbai on Thursday, June 05 2008.

Will Anmol ke Mawaalis beat Sunset Samosa‘s ke Aloos? Will NightroGen Rockstars play true to their name? Will Jeeturaaj‘s 983 or Sana ke Sena take it all!

So all you cricket crazy Mumbaikars out there?tune in to Radio Mirchi 98.3 FM to find out which team takes home the grand prize at the Mirchi Phaltu League finale.

MUMBAI: Leader in the Hindi Movie Genre, Zee Cinema continues to enthrall movie audiences. The latest ratings of TAM Media Research (HSM, CS 4+, week 17 and 18) have revealed that Zee Cinema has shown the highest rise in GRPS in the given period as against other mainline Hindi channels. The Zee Cinema premiere of Jab We Met, in spite of being the 5th telecast has garnered a TVR of 2.7 which is higher than any other Hindi movie premiere during the given week.

Mohan Gopinath, Business Head, Zee Cinema, says, ?The consistent over-whelming performance of our channel in such a fiercely competitive scenario indeed demonstrates that we truly understand the entertainment needs of our viewers? best. It is our endeavor to continually provide compelling content with value adds like break content and contests that are both engaging and entertaining to our loyal audiences. Keeping the same in mind we will soon be bringing a summer festival ?Dopahar Zee Cinema Par? in which we have roped in Darsheel Safary too!?

MUMBAI: Comedy Circus 2 is surely not only about laughing & making others laugh. In the coming Saturday‘s episode all is not well between the pretty naginn Sayantani & her stand up comedian partner Kuldeep Dubey. Both are good artists, great performers & talented actors. Their pair got the best marks from the judges and a standing ovation in the last week‘s episode.

But in spite of all of this there was trouble in paradise! Creative differences crept up in between the performers and it reached such an ugly climax with Kuldeep simply walking out of the show?leaving Sayantani standing alone. A hurried search for him on the sets, at home, proved futile. Kuldeep just decided to vanish from the show and from the clutches of all and sundry.

The format of the show is celebrities performing with stand up artists. Will Sayantani be allowed to perform all by herself? The floor is open to the other contestants to voice their opinion. Should she or should she not? Sayanatani‘s popularity had all her co-contestants wanting her to perform?but the judges had other plans. There‘s a twist to the episode?

MUMBAI: India‘s leading afternooner MiD DAY has won the prestigious Global INMA (International Newspaper Marketing Association) Award in the Category of Print Advertising, Sales and Retention. MiD DAY has also been awarded the second place in two additional categories where it was nominated. The awards were in a category for newspapers with a circulation of 75,000 - 3,00,000 copies. The win is particularly significant as INMA had received entries from 39 countries. Neville Bastawalla, Head, Marketing MiD DAY Multimedia received the awards on behalf of the newspaper at a glittering ceremony held at The Beverly Hills Hilton Hotel in Los Angeles, California.

Category 5: Print Advertising Sales and Retention awards marketing activities used to support the sales or retention of display advertising in the core print newspaper, for example, advertiser reward programmes, special advertiser events, etc. MiD DAY‘s very successful "Media Nights at Hard Rock Caf?, a promotion that encouraged media networking and fraternizing won the INMA for this category. Every Wednesday, media folk are invited to get discounted drinks and starters at the popular club and enjoy an evening out. The Media Nights were inspired by MiD DAY‘s mission of Making Work Fun for their YUMPI audience (Young Urban Mobile Professionals of India).

MiD DAY was also awarded second place at the INMA Awards for Category 9: New Marketing Services which recognizes campaigns that add distinctive value to advertising clients. This win was specifically for MiD DAY‘s innovative Impact Covers that invited the reader to truly engage with the content of the advertisers‘ message. The impact cover innovations for Saawariya the movie, that used very aesthetic gateway paper, taking the level of impact and impression to a new level, and an integrated campaign across the paper for Ford Endeavour that saw the car zooming through the back page of the paper, seeming to tear through the centrefold, and crash out of the front page were recognized here.

MiD DAY was also awarded second place at the INMA Awards for Category 10: Public Relations and Community Service, for MiD DAY‘s campaign "Smoking Causes Blindness" that created awareness for a cause that is of great concern to MiD DAY‘s audience of urban professionals.

Says Abhijit Pradhan, Director Sales & Marketing, MiD DAY Multimedia Limited, "The media industry in India is one of the most dynamic and exciting places to be at present, and it has some of the most creative global talent working for it. It‘s great to see Indian media houses taking their place as leaders in recognized global forums such as INMA."

"The YUMPI* is an extremely attractive but incredibly elusive audience for marketers today. MiD DAY as a brand understands this audience and reaches this audience physically in a way no other media or media brand does. The Global INMA wins for these campaigns are in recognition of the success of this effort," he added

Over the last year, MiD DAY had undertaken several initiatives to increase engagement levels of this audience with advertising that appears on our pages. A recently conducted Nielsen Engagement Study indicates that MiD DAY engages YUMPI‘s best across leading English Dailies in Mumbai, Delhi & Bangalore. MiD DAY‘s circulation stands at 2,00,000 sold copies in Mumbai, 75,000 in Delhi an 60,000 in Bangalore.