• TVS Motor celebrates spirit of tennis with Wimbledon collection

    Submitted by ITV Production on Jun 21, 2008

    MUMBAI: TVS Motor is celebrating the spirit of tennis in India with its Wimbledon Scooty Pep+ Collection - ‘Wimbledon Classic‘ and ‘Wimbledon Compete‘, which are available in TVS dealerships.

    This coincides with the first round of Wimbledon beginning 23 June 2008. While ‘Wimbledon Classic‘ is a rendition of the Wimbledon colours, pristine white with purple and green flow-strokes, Wimbledon Compete is a red bike with graffiti art that looks to capture the excitement of tennis.

    These two scooters, which are inspired by contemporary, classic and sporty imagery of the Spirit of Wimbledon‘ have been brought out as part of TVS‘ one year agreement with the All England Lawn Tennis Club (AELTC), as an official licensee for Wimbledon Tournaments.

    TVS Motor GM, marketing S Srinivas says, "A growing trend of sports and fitness consciousness amongst young girls is being reflected in fashion trends today. Young women tend to identify with tennis stars, who continue a long legacy of being style and fashion icons as well.

    " To this end, we have launched the limited edition Wimbledon Collection as a tribute to women with sporty attitude. Buyers of the ‘Wimbledon Classic‘ and ‘Wimbledon Compete‘ will get a complementary Scooty-Wimbledon sweatshirt and a sporty sling bag. Being a limited edition, the Wimbledon collection comprising of 10,000 scooters only, will retail at a premium of Rs.1599 over regular colours".

    Scooty Pep+ is a two-wheeler brand for young girls. Each colour in its repertoire allows the girl to express her unique style and personality. Girls can choose from Perky Pink, or Mystic Mauve or from our range of 99 colours that are customised just for them.

  • Star Gold presents a Sunday matinee hungama for kids with Baccha Party

    Submitted by ITV Production on Jun 20, 2008

    MUMBAI: Schools have started and the mundane lessons have begun! But kids still have a reason to rejoice. Beginning June 22, Star Gold gives its little viewers an inspiration to wake up early on Sunday morning and have fun with ?Baccha Party?. Star Gold will showcase some of the best of children?s movies every Sunday between 9:30am to 12noon. From animation to action to comedy, the Baccha Party will feature movies that will entertain the kids every Sunday.

    So kids, gear up for your Sunday morning entertainment with the best movies only on ?Baccha Party? from at 9:30 to 12 noon from June 22 only on Star Gold and join the fun!.

  • BIG 92.7 FM gets musical with World Music Day

    Submitted by ITV Production on Jun 20, 2008

    MUMBAI: Celebrate music on ‘World Music Day‘ with BIG 92.7 FM, India‘s No.1 FM station across the country with a host of exciting on-air & off-air offerings. With this latest initiative being the Vibe of the City, BIG 92.7 FM will take interactivity to a new level altogether truly living upto its brandline of ‘Suno Sunao, Life Banao‘. It has lined up tons of interesting interactive initiatives, a mix of on-air talk shows, contests, call-ins, live performances and on-ground events surrounding music across stations.
    BIG 92.7 FM will showcase the musical talents of singers and musicians across genres of music, be they renowned, upcoming or aspiring artists.

    As a pre-cursor to World Music Day, BIG 92.7 FM, Kolkata organized a ‘Ganer Adda‘ hosted by RJ Koushik. The luminaries present to spice up the Adda included Shivaji Chatterjee, Arundhati Homechowdhury, Lopamudra, Nipobithi, JOJO, Rupankar and Cactus, a leading rock band of the city. The mix of different genre of musicians of different era and free flowing Adda really brought a BIG smile on everyone‘s face, including listeners and media! Listeners of BIG 92.7 FM, got to hear Antara Chowdhury on the BIG CHUMUK in an ADDA with Shubhojit, the lead vocalist of the band Lakshmichara followed by the much- admired Rupam, Rupankar and a host of others during the day.

    In Delhi, BIG 92.7 FM will present the ‘Feel The Music‘ - gala musical evening at the ‘West Gate Mall‘, Rajouri Garden. Delhites can look forward to some thrilling performances by not only celebrated singers from the industry but also by some very talented visually impaired children. The station will also offer some great on-air content for its listeners starting from a ‘Favourite Category Voting‘ contest wherein listeners will vote for their favourite 100 Chartbuster Song of a specific category, to announcing the most popular number and playing them, listeners will have it all.

    BIG 92.7 FM, Mumbai will go ‘Tak-Din-a-Dhin with BIG KaanSens‘ this World Music Day, with India‘s leading crooners lending their voice for a back-to-back hourly performance at the Oberoi Mall, Goregaon. This musical extravaganza, also welcomes Mumbaikars favorite season, the monsoon with BIG 92.7 FM RJ Rishi & Rohit going live from the BIG Booth set up at the venue hosting the city‘s favorite shows‘ ‘Chal Kalti Maar‘ and ‘Mumbai Much Much‘. There will be contest played all day long at the BIG Booth giving listeners‘ an opportunity to win couple passes to a monsoon weekend getaway.

    BIG 92.7 FM Bangalore will celebrate the day by playing top 100 Kannada songs on-air, involving listener interaction. Every listener coming on-air will be asked to sing for their requests without saying a word. A mega mall activity at the Forum Mall in Koramangala, has been planned where the local populace will be encouraged to participate in a ‘Sing along Karaoke‘ contest along with a Live booth set-up from where BIG 92.7 RJ‘s will host the show live through the day.

    While the city of Chandigarh will be treated to performances by the very own ‘Amul Voice of India‘ winner Ishmeet and runner up Harshit, people of Amritsar will get to enjoy the ‘Best DJ Competition‘, organized by BIG 92.7 FM on ‘World Music Day‘.

    ‘Music Meri Jaan‘ is what BIG 92.7 Surat station shall call its World Music Day celebrations. On the day, renowned musicians Harshal and Mehul will be on-air from 7 am till well past midnight, entertaining the listeners along with BIG RJs. Show contents will involve discussions on various singers, singing styles, different genres of music, interesting trivia capsules on Mohammed Rafi, Lata Mangeshkar and other leading personalities from the industry, song dedications etc

    BIG 92.7 FM, Baroda will honor musicians and music venues by doing out-broadcast from different locations of the city like the Baroda Music College and Music Shops. They will also run various contests on the theme.

    BIG 92.7 FM stations across India have planned special customised programming around the day - special capsules celebrating the occasion, interesting trivia on music, contests and playing listeners favourite music all day long.

    Speaking on the occasion, Mr. Anand Chakravarthy, Vice President - Marketing, BIG 92.7 FM said, "World Music Day‘ is a perfect day to celebrate, recall and pay tribute to some great music ever produced and the people behind it. We are committed to creating superlative content; giving our listeners the creations they want to listen to. We have a much sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming. This allows us to deliver a unique listening experience and be an integral part of the lives of listeners across markets. On this occasion, we have created some excellent programming mix for our listeners and we hope continue to do so thus living up to our brand line of Suno Sunao, Life Banao"

  • Bakhtyar Irani says 'Yes Boss'

    Submitted by ITV Production on Jun 20, 2008

    MUMBAI: Mr. Verma (Aasif Sheikh) is essentially quite happy as he has made plans to go to Sonpur with Meera (Kavita Kapoor). However, he is interrupted in his plans by his VP because a new reporter is set to join the news channel. Big bollywood personalities suddenly call their office which makes all the employees quite curious to know who will join them soon.

    When Romi (Bakhtyar Irani) enters the office, Mr. Verma immediately recognizes him as his brother-in-law. With Romi now part of the channel - Hot News, funny incidents keep happening as he is known to be quite a klutz. He always has half knowledge of everything and also dabbles a bit in magic tricks.

    Don‘t miss out on this Monday‘s episode of ‘Yes Boss‘ as Bakhtyar sets the screen alive with his crazy anecdotes of the big world of Bollywood and makes Mr. Verma temporarily blind with his incomplete magic tricks.

  • Advertising club, Madras announces admission to PG Diploma in advertising and marketing

    Submitted by ITV Production on Jun 20, 2008

    MUMBAI: The Advertising Club, Madras invites applications for admission to the 15th Batch of ?Post Graduate Diploma in Advertising and Management?. The 9 month part time evening course is scheduled to commence in the first week of August.

    Admission to this programme is through written examination and personal interview. The entrance exam is scheduled to be held by mid of July. Graduates in any discipline with a passion to make advertising and marketing as their career, with good communication skills can apply for this programme.

    The faculty includes senior practicing professionals from leading advertising agencies, media houses and marketing organizations, who will share their knowledge and insight gained through experience. The students will also undergo a one month internship in the chosen field.

    Ad Club, Madras is among the most active Ad Clubs in the country. With regular programmes for Member?s education and information, the Club also has entertainment and sports activities.

  • EMVIES 2008 all set to enthrall one and all

    Submitted by ITV Production on Jun 19, 2008

    MUMBAI: It‘s that time of the year again! EMVIES 2008 - India‘s most prestigious and coveted Media Award is just round the corner!Celebrating the greatest breakthrough innovations in Indian media, EMVIES 2008 is here once again, to recognize and award the most outstanding media initiatives developed over the year gone by. Organized by The Advertising Club Bombay EMVIES, now in its 8th successful year, is inviting entries across 6 categories, the last date for registration being June 27, 2008. With EMVIES 2008, NDTV Media comes on-board as the Presenting Partner and Sahara One, Just Punjabi TV, Mi Marathi and Microsoft Advertising as Associate Partners.

    The EMVIES - India‘s only case-study based Media Awards, is known for its comprehensive format and rigorous two stage judging process. Judged by a Panel of doyens from across the Industry, EMVIES 2008 tests the mettle of both planners and implementers alike. EMVIES 2008 comprises 6 prestigious Award categories with Gold and Silver Awards to be conferred in each category. These categories include Best Media Strategy, Best Media Innovation, Best Media Research, Best Integrated Campaign, Media Agency of the Year and the Grand EMVIE. Two Special Award Categories include The TAM Award for the Best TV Research and The People‘s Choice Award for Best Case Study Presentation.

    Commenting on the EMVIES 2008, Ms. Apurva Purohit, Chairperson, EMVIES Committee, said, "With each passing year, agencies are redefining known thresholds of creativity and innovation to deliver clutter-breaking solutions for the ever-evolving, dynamic business environment. While this makes it challenging for us to create newer parameters of evaluation, it also makes it imperative to access the quality of delivery to the client with impact to business and returns. To truly reflect this critical factor, we have introduced this year onwards, an even stringent meritocracy driven Judging Process which will focus on specific elements of campaigns in terms of delivery, scale and business efficacy."

    Since inception in 2001, the EMVIES has grown in stature to become the Media Event that the entire industry waits for year-on-year. Known as the definitive platform to reward efficacy and innovation in the media domain, EMVIES has seen a consistent rise in participation with the number of entries steadily growing. From 78 entries in the first year, the numbers steadily notched up to 125 plus followed by 200 plus and 350 plus mark in 2006, only to clock the highest numbers - 384 entries last year. Lodestar Universal shone at the EMVIES 2007 last year. Besides being declared Agency of the Year, the media agency also walked away with six Silvers, three Golds, the TAM Award and the People‘s Choice Award for the best media innovation in TV and digital.

    Details on Entry Requirements and Registration Forms for EMVIES 2008 are available at The Advertising Club Bombay, 504, Radhe Vallabh Society, French Bridge Corner, Opera House, Mumbai. The last date for submitting entries is Friday, June 27, 2008. The first round of judging will be conducted on Monday, July 7 followed by Case Study presentations on July 21/22, 2008. The EMVIES 2008 will be presented at a glittering Ceremony at the Grand Hyatt, Santacruz, Mumbai on Monday, July 28, 2008.

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