MUMBAI: Zee Cinema has once again emerged a clear leader in the movie space with a consistent performance in the last eight weeks and reaching an all-time high with 179 GRPs in week 25. The newly launched Saturday night slot ?Shanivaar Ki Raat Sitaron Ke Saath? has shown a grand opening with Vivah delivering a TVR of 2.8. The channel telecast the world premiere of Dhol on Sunday which garnered ratings as high as 2.5.

Mohan Gopinath, Business Head, Zee Cinema, says, ?We are extremely happy that the channel has been performing consistently over a period of time and and I see this as a continued trend forward. Shanivaar Ki Raat has been revived and launched keeping viewers? tastes and demand in account and hence we are glad with the overwhelming opening response to our efforts. Our recent initiatives like the kids? festival with Darsheel Safary and telecast of some of the popular movies has helped us maintain the momentum. Alongwith the blockbusters lined up in the coming months, our viewers would also get to witness an exciting endeavor with Imran Khan with which we hope to delight them.?

Launched in 1995, Zee Cinema is the No. 1 Movie channel in the country and the No.2 Hindi mass channel. The channel reaches more than 75% of the C&S households. It is the first Indian pay channel for Hindi movies, reaching Hindi movie fans all across Asia, UK, the US. Africa, Australia and New Zealand.

MUMBAI: Rain songs have always been an integral part of our film industry down the ages. The industry‘s heroines have immortalized the ubiquitous rain song. Now that the monsoon has returned to our lives, MAX, the Premium Movies and Special Events Channel promises to give you a total ‘rainy‘ experience with its July afternoon festival aptly titled ‘Tip Tip Barsa Pani‘.

For two weeks starting 14th July, get drenched in the downpour of Hindi films like Raja Hindustani (Dharmesh Darshan‘s award-winning poor boy - rich girl saga with Aamir Khan & Karishma Kapoor), Chandni ("Lagi aaj sawan ki phir vo jhadi hai" filled with romance and nostalgia and the beautiful Sridevi), Lamhe ("Megha Re Megha" with Sridevi singing on a swing under a heavy downpour in a traditional Rajasthani outfit), Yeh Dillagi ("Dekho zara dekho barsaat ..." a fast and peppy track to sing and dance in the rain any time), Mohra ("Tip tip barsa pani" with ravishing Raveena Tandon serenading Akshay Kumar)to name a few. These "rainy" movies will be telecast everyday at noon from 14th - 25th July at 12 noon. What sets these films apart is that all of them have at least one sensational, rain-inspired, foot-tapping song.

While it may or may not be raining outside, it is officially the rainy season in India and MAX would like to entertain its viewers with these lovely theme-linked films. Viewers will definitely enjoy this line-up of popular movies containing some sequence of rain that will make sitting at home so much more fun. Rains have a certain charm and evoke our senses in a magical way and this film festival promises to bring MAX‘s audience in the right mood.

MUMBAI: Time for some Action? However this time around it gets groovy on the upcoming action reality based show Fear Factor- IDEA Khatron Ke Khiladi as Akshay Kumar along with 13 dancing beauties brimming with energy, all vibing to the pulsating music created especially for the show. The music trailer will be aired across TV including music channels.

The eclectic music composition has been created by the talented Salim Sulieman and lending his voice for the track is Neeraj Shridhar. The lyrics of the music trailer talks about Akshay Kumar being the ultimate ?Khatron Ke Khiladi? and 13 sensational ?Hasinas? performing death-defying stunts in the exotic locales of South Africa turns out to be an action-oriented melodic piece.

Speaking on the music trailer, Rameet Arora, Marketing Head COLORS said ?The thought process behind Fear Factor ?Khatron Ke Khiladi has been to treat it like a Bollywood action movie for television. This can be seen running right through the shows casting, exotic South African locales, and promotional film shot in Bangkok. Continuing in the same vein, just before the release of any blockbuster film we would like to give our viewers a sneak peak into the show with a music trailer. The trailer provides an interesting introduction to the show with foot-tapping, music by Salim-Sulieman. Thereafter, Neeraj Shridhar in his trademark playback style takes over, rendering vocals to a highly pepped up and entertaining musical which promises to be a delight to hear and watch?

Speaking on the creation of the music, duo Salim Sulieman said, ?The show has a huge appeal internationally, hence we wanted to create a soundtrack that has tonnes of attitude and a genre of its own,with Neeraj lending his funky vocals we hope it to become extremely catchy and hummable?

Fear Factor- IDEA Khatron Ke Khiladi will be hosted by Bollywood?s ultimate action hero Akshay Kumar. The show takes the game to the highest level of physical and mental challenge, making it more gritty and edgy than ever before. Another attraction of ?FEAR FACTOR - Khatron ke Khiladi? is going to be the 13 Bollywood beauties, which?ll compete with each other, to be the last-one-standing. Yaana Gupta, Aditi Govtrikar, Pooja Bedi, Sonali Kulkarni, Anita Hasnandani, Meghna Naidu, Tapur Chatterjee, Tupur Cahtterjee, Nethra Raghuraman, Anjana Sukhani, Dipannita Sharma, Vidya Malvade & Urvashi Sharma. Produced by Endemol India.

Catch Akshay Kumar In Fear Factor -?IDEA Khatron Ke Khiladi? ? Jo Darr Gaya Woh Ghar Gaya Coming Soon only on COLORS.

MUMBAI: In the last few years the Indian tourism Industry has witnessed an exponential growth and emerged as a key contributor to the Indian economy, this has help place the country firmly on the global travel and tourism map. To celebrate this accomplishment of the industry and honour the best in the business, CNBC AWAAZ India?s No 1 Business channel has organized CNBC AWAAZ Travel Awards 2008 based on an extensive study by The Nielsen Company and supported by Incredible India. The awards will serve as a definitive benchmark for the Travel & Tourism industry; Honorable Minister of Culture & Tourism- Ms. Ambika Soni will felicitate the winners for these prestigious awards on July 3, 2008 in Mumbai.

CNBC AWAAZ has not only been consistently tracking the sector but also through an array of shows like the Great Indian Traveller have showcased some of the unexplored destinations of the country while Smart Shopping Caravan popularized the diversity, grandeur and beauty of the Indian handicraft. CNBC AWAAZ through its shows and Travel Awards intend to bring about the best the industry has to offer.

CNBC AWAAZ Travel Awards are extensively based on consumer and trade research. While the consumer research was conducted across 12 cities and 2087 respondents with the objective to not only understand the best in class destinations and service providers of the tourism industry but also provide factors that influence the choice. The trade research was conducted with the objective to understanding the most preferred destinations and ancillary services in travel & tourism industry. Based on the research 19 awards will be given out at the glittering ceremony. This year the awards also include a special category which will recognize exemplary work done by organization and individuals who have contributed exceptionally to the Indian Travel & Tourism Industry.

India is the only country that offers various categories of tourism that includes history tourism, adventure tourism, medical tourism, spiritual tourism, beach tourism etc. With increasing competition and proliferation of tourist destinations, infrastructure, tourism promotion boards, hundreds of travel and other allied services chasing the consumer, it becomes important to establish benchmarks that can help consumers and the industry. CNBC AWAAZ will take the initiative to promote varied types of tourism in India by felicitating the best in the travel industry.

Commenting on the CNBC AWAAZ Travel Awards 2008, Mr. Neel Chowdhury, VP-Marketing, CNBC TV18 & CNBC AWAAZ said: ?The CNBC AWAAZ Travel Awards 2008, unlike any other industry awards, places emphasis on consumer perception and trade preferences. The competition in the sector is slowly increased with newer players venturing the market hence recognition is imperative- CNBC AWAAZ Travel Awards will recognize and honor the best in the industry, which would in turn build benchmarks of performance for the various players in the Industry.?

MUMBAI: After receiving tremendous listener response for its ‘Vote for Boat,‘ initiative in the last 2 weeks, Red FM, the station of expression, chose some lucky listeners to test ride the Red FM Boat along with the Red FM crew including RJs Malishka & Mantra. The lucky listeners got the opportunity of a lifetime to interact with their favorite Red FM RJ‘s Malishka & Mantra and also with a ride on the boat itself! Here is a snap shot of the Test Ride!

MUMBAI: India?s foremost industry association, Confederation of Indian Industries has appointed Vaishnavi Corporate Communications, country?s leading integrated communications firm, as its public relations agency. The communications mandate would encompass CII?s operations both nationally and internationally. Vaishnavi will provide strategic counsel to India?s premier corporate body in the area of communications management. Possibly for the first time in the history of industry associations in India, apex body CII has mandated public relations agency Vaishnavi Corporate Communication to be its interface with media.

Speaking on the appointment of Vaishnavi as its strategic communications partner, Director General of CII, Chandrajit Banerjee said, ?We believe that as an organization Vaishnavi Corporate Communications has all the key factors to deliver on the strategic needs of the communication programmes of CII. As CII continues its efforts to consolidate its strategic position in nation building and pursue our theme of India @ 75: The Emerging Agenda, Vaishnavi will play an important role in reaching out to our key stakeholders.?

Commenting on the mandate, Chairperson, Niira Radia, Vaishnavi Corporate Communications said, ?We are excited to be the strategic communications partner for one of the most prestigious business association in the country. Our efforts will be driven towards leveraging the pioneering efforts by CII in proactively addressing strategic issues and challenges being faced by India Inc. We have demonstrated our capabilities in handling such large mandates and will bringforth our learning and experience garnered over the years?

Today?s dynamic business environment warrants constant interface between the policy makers and the business fraternity, a role effectively played by CII. Strategic communication will be the key component for CII to be a partner in nation?s growth by bridging the gap between polity and corporates. Vaishnavi with its rich experience of managing communications for diverse and large business conglomerates, in India and abroad, fits the bill perfectly.