MUMBAI: In response to the growing interest in the Indian market, CNBC, First in Business Worldwide, and partner Network18, strengthen collaboration through the creation of "The India Business Report", a branded segment specifically on India, aired on CNBC‘s Worldwide Exchange.

The launch of the ‘The India Business Report‘, on Worldwide Exchange, today, will provide Indian businesses & advertisers one seamless offering to reach out to corporate decision makers, institutional & retail investors and high net worth individuals in over 100 countries across the world on all CNBC platforms. Similarly, global clients with an interest in the Indian market will be provided with effective tailor made integrated marketing solutions offered by CNBC.

During the segment, CNBC-TV18‘s and CNBC Awaaz reporters will provide LIVE reporting of the biggest breaking business, financial and economic news and information from India. India is taking center stage in the global economic order, and reports from credible and experienced CNBC - Network 18 journalists, live from India, will add a powerful dimension to the Worldwide Exchange. This segment will be aired globally anytime between 4.40 pm SIN / HK, 10.40 am CET (9.40 am in the UK) and 4.40 am EST in the US.

"We have gained enormously through our partnership with CNBC in the past few years, as we have progressed to making CNBC-TV18 and CNBC AWAAZ India‘s benchmark business brands. Today, both channels lead from the front in the business news & information space with a loyal diversified viewership base and a strong editorial legacy " said Sai Kumar, Group COO,Network18. "We see immense benefits by scaling up our engagement - from the perspectives of both the viewers and advertisers. A lot of Indian companies are looking at capital raising abroad, tapping International consumer & trade markets & investors. The CNBC franchise will be an ideal partner in these efforts, in terms of providing opportunities as well as building awareness levels among audiences that matter. "

Anil Uniyal, COO, Network18 Media & TV18 Media Operations observed "Apart from the content synergies, there are compelling brand building opportunities that will be available to partners through the combined scale & scope of the CNBC franchise. From customized sales packages to unique content sponsorship options for both inbound and outbound clients, from on air properties to on ground initiatives involving multiple formats, the canvas of offerings will be comprehensive and as addressable to client objectives as possible. Vishal Srivasatava, from our senior sales leadership team will be managing this effort for us. We believe that through his expertise and along with a strong dedicated team, we will add tremendous value to clients and partners".

"India is clearly one of the world‘s growth engines, and we believe its time to reflect this economic transformation by building on our strong and successful partnership with Network18," said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. "The addition of the "The India Business Report" on Worldwide Exchange, expands the breadth and depth of our global business and financial news coverage, providing CNBC‘s global audiences, enhanced access into one of the strongest emerging economies in the world, and therefore, a more thorough and complete picture of the global economy."

CNBC and Network18 plan to have a gradual but sustained build up through content and advertising initiatives, which will create value to the Indian market accessing a global audience, as well as to International investors and companies accessing the Indian market.

MUMBAI: Vodafone Essar has partnered with Sony BMG to offer its customers an exclusive Vodafone Music Sale.

Vodafone customers can purchase albums of their favourite artists such as Jagjit Singh, AR Rehman, Strings, Kenny G, Pink Floyd and hosts of other artists at the rate of just Rs 89 onwards.

The Vodafone Music sale will take place between 8-10 August at the Mahatma Gandhi Memorial Hall, Bandra (W) between 11am to 8 pm.

Vodafone subscribers have an option to choose from over 8000 international titles and 2500 film, pop and classical titles, as well as several movie titles.

Vodafone Essar Mumbai CEO Naveen Chopra said "We have always aimed to bring maximum value to our customers. The tie-up with Sony BMG is another step towards offering our customers a wide range of music collections to choose from at extremely affordable rates"

MUMBAI: After nearly six months of quizzing sessions, Amit Pareek from Indore has finally won the coveted title of Bollywood quiz show ?Bollywood Ka Boss?, on Filmy.

Bollywood ka Boss is a Bollywood based quiz show which aires every Sunday at 9 pm.

28 year old Pareek who is a software engineer will take away Rs 500,000 and Fial Palio Stile as the prize from the show.

After clearing his way through the SMS and the written test, Pareek was called for the shoot in Delhi. Since then he has won his way round after round, in a really tough battle of ?who knows most? about Bollywood!

Filmy senior supervising producer Anurag Bakshi says, ?Amit was able to defeat 239 contestants to become India‘s first Bollywood Ka Boss because he not only had a vast range of knowledge about all aspects of Bollywood, but he also had the presence of mind and speed to answer questions faster than the others.?

MUMBAI: Following the success of its fare search utility service for Air Tickets and Train Tickets, Rediff.com, India‘s leading online portal, today announced the launch of Bus FareSearch service - (http://bus-tickets.rediff.com/index.php). Rediff Bus FareSearch allows the users to search for buses plying between states and get detailed schedules, pick up points, check availability and book seats for over 1000 destinations in India. The new search service currently covers over 20000 buses including both private and state transport buses for 7 Indian states - Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, Himachal Pradesh, West Bengal and Uttar Pradesh.

The Rediff Bus FareSearch service also allows users to get comparative view of the trains available for the chosen bus route helping users to plan their travel more efficiently. The service is designed like a simple search engine utility which does not requires any registration process, Users can classify their search based on the boarding location and also select the type of Bus which includes A/C, Non A/C, seating or sleeper class.

Once the user has finalized the appropriate bus they can book the tickets either through travel agents whose details are also available on the system and also through partner sites.

Rediff.com today provides the widest range of most commonly searched verticals by Indians which includes Image search, Air fare search, Job search, Train Search, Ring tone search and Product Search.

MUMBAI: Kidstuff, the promotional marketing arm of the Mudra Group, added yet another award to its kitty by winning a Bronze at the Promotional Marketing Awards for Asia (PMAA) this year.

Commenting on the win, Mr. Jai D‘Costa, President, Kidstuff says, "Activation must involve the consumer in the brand; in a manner that benefits him or her. The Multiply activity is an excellent example of the same. It also is an example of online media and offline activation coming together seamlessly, something that at Kidstuff we are actively doing."

Kidstuff‘s campaign ‘Multiply Your Grooves‘ for Intel helped them bag the award in the category of ‘Best Event or Experiential Marketing Campaign‘. The campaign focused on providing the consumer with an experience of the brand and its technology driven features. The best way to do it was by getting the people to experience it first hand.

Kidstuff provided people a platform to perform on. Their performance was recorded. Multiple clones of the person ‘doing their thing‘ were put together in a video similar to the original TVC. Participants were given a CD and videos were uploaded on Youtube.

Integration, Innovation and Brand Building Campaigns dominated the 2008 entries for PMAA, which witnessed some breath-taking initiatives and works presented from 13 countries. This is the 9th year of the Promotion Marketing Awards of Asia, which in such a short period, has dominated the long running MAA Worldwide GLOBES, which recognises the very best in Promotion Marketing in the World

Kidstuff‘s clients include Pepsi, Hindustan Unilever, ITC, Intel, Disney and Motorola among others.

MUMBAI: This August get ready for some spine chilling drama with the famous Detective Mac Taylor! AXN - the heart of action and adventure brings the seasoned CSI detectives into your homes with the premiere of the fourth season of CSI: NY on Monday, August 4 at 11p.m. only on AXN.

The latest season 4 premiering first and exclusively on AXN will surely be a treat for fans waiting with bated breaths for the return of the hugely popular show. Bearing some seriously bizarre cases, we are certain you will be feeling the buzz on AXN this August.

In this new season, the problems are not empty houses but frighteningly infiltrated ones. An obsessive stalker with a strange fixation on the number 333 begins to prank-call Detective Mac Taylor (Gary Sinise) at his personal number and sends him bloody T-shirts and a blood-spotted puzzle of the New York skyline. Teammate detective Stella Bonasera (Melina Kanakaredes) too becomes a home-target when her apartment is set alight and a dead body is found when the flames have been extinguished. Even the Lady Liberty herself is breached by mysterious assailants, when the first call of duty for the CSIs this season has the team staring at the statue of Liberty crying tears of blood.

Just as disconcerting and mystifying, the New York CSIs are put to the test as they face a high-tech would-be James Bond thief with a license to thrill; some deep water divers seeking underwater fortunes and leaving bodies in their wakes; and a digital hitman who is set to kill in both first and Second Life. How much more will these forensic investigators be able to take before they throw in the towel?

Don‘t miss a minute of the new season that follows the Crime Scene Investigators of New York as their cases escalate, taking them on a whirlwind tour round America, finally back to the place where it all began: the fast, furious, and too often fatal city of New York.

Get stuck in the latest thrills from the detectives on CSI: NY this August, first and exclusively on AXN!