• Tune in to 'Jai Shri Krishna' at 8.00pm. on 1stAugust on COLORS

    Submitted by ITV Production on Jul 31, 2008

    MUMBAI: Lord Krishna was born on Wednesday, the eighth day of second fortnight in Sravana month in the year of Visvavasu around 3227 BC, also known as Dwapur Yug. His mother Devaki and father Vasudev are behind bars, imprisoned by the evil Kans. Devaki is about to give birth and Vasudev attempts to help her. As night wears on, a storm rages outside and torrential rain blinds the countryside. Suddenly smoke envelops the dark prison cell and spreads everywhere knocking the guards unconsciousness. In this while, Devaki gives birth to Baalak Krishna. The prison walls glow with the aura of the new born infant. Vasudev lays Krishna in a wicker basket and escapes the prison. He crosses the river Yamuna amidst thunder and lightning while Sheshnaag shelters baby Krishna from the raging elements. Vasudev reaches Yashoda?s house and replaces baby Krishna with baby Yogmaya. He rushes back to Mathura and places her next to Devaki. The next morning, Kans arrives at the prison and throws the baby on the ground but baby Yogmaya flies out of his grip leaving Kans shocked and dismayed.

  • NewsX is the Official Television Channel for Leaders in India

    Submitted by ITV Production on Jul 31, 2008

    MUMBAI: NewsX, India‘s premier HDTV ready English news channel, has partnered with Informa India, to be the Official Television Channel for Leaders in India Business Forum 2008, the first Indian chapter of the world‘s largest and most respected series of leadership events. Leaders in India is sponsored by The Trump Organisation, and the global series by mega-brands including Citibank, Cadillac and Nokia. NewsX, along with TIME magazine, will be covering this key event in India. The series is held in different countries all over the world every year, and has a formidable list of speakers including Sir Richard Branson, Kofi Annan and Steve Forbes. ‘Leaders‘ is known to be by far the most celebrated platform for high level information exchange and peer-to-peer contact with global business leaders.

    Organised across the world by Informa, the world‘s largest publicly owned professional media firm and producer of conferences and exhibitions, Leaders in India Business Forum 2008 is being held from 4th to 6th December at the Oberoi & Trident Hotels in Mumbai. The forum, which includes prominent global personalities like Donald Trump Jr., Shashi Tharoor, Tom Peters, Adi Godrej, Kishore Biyani, Kamal Nath, Kiran Bedi, Kiran Mazumdar Shaw and Steve Forbes to name a few, will not only highlight the multiple challenges facing Indian and global businesses, but also focus on the solutions to these problems with a view to implementing suggestions for future growth and development.

    As the Official Television Channel for Leaders in India, NewsX will have exclusive rights to cover the forum over the three days, and will be conducting an extensive exercise aimed at showcasing the challenges facing Indian business.

    Commenting on the association, Indrani Mukerjea, Chairperson, INX News, says, "Through our association with Leaders in India and Informa, we would like to add value for our television audience by bringing key sections of this event live to them. Our association with ‘Leaders‘ is testament to our commitment of providing viewers with a global perspective and viewpoints from world leaders on issues pertaining to India. We value this association as a partnership, which furthers our involvement in high profile events in India and overseas."

    The forum being attended by CEOs and head of businesses, will discuss the business imperative in India over the three days. The findings of the roundtable to be conducted at the end of the forum will be compiled in a compact white paper and submitted to the Ministries of Commerce and Finance.

    Abhaey Singh, Managing Director, Informa India says "NewsX‘ coverage leaves an immediate impression because of its refreshing breadth of perspective, and the quality of its delivery. It is therefore fitting that the highly respected ‘Leaders‘ brand is associated with such a partner, and we are delighted that the value and utility that many global and Indian CXOs will derive from Leaders in India will permeate through to the viewers of NewsX."

  • Star Movies: Dreamer: Inspired by a true story, on 1 August at 9 pm

    Submitted by ITV Production on Jul 30, 2008

    MUMBAI: For the love of his daughter, a father sacrifices almost everything to save the life of an injured racehorse and bring the promising filly back to her former glory.

    Ben Crane (Russell, Grindhouse) was once a great horseman, whose gifts as a trainer are being wasted on making other men‘s fortunes. Sonador was a great horse whose promising future on the racetrack was suddenly cut short by a career-ending broken leg. Considered as good as dead to her owner, who also happens to be Ben‘s boss, Sonador is given to Ben as severance pay, along with his walking papers. Now it will take the unwavering faith and determination of Ben‘s young daughter, Cale (Fanning, War of the Worlds), to bring these two damaged souls together in a quest for a seemingly impossible goal: to win the Breeders‘ Cup Classic.

    ?Absolutely solid family entertainment, Dreamer: Inspired by a True Story is corn-fed, wholesome and thoroughly satisfying.? ? Tom Long, Detroit News.

  • Zee News emerges as the leader: TAM

    Submitted by ITV Production on Jul 30, 2008

    MUMBAI: Leaders take no time to be numero uno!!! The TAM (Television Audience Measurement) result proclaims Zee News as the No.1 news channel in the metro cities (SEC AB) within two months of its revamp. As per the latest TAM report (Week 29): Zee News leads with a market share of 20% (TG CS AB M 25+, Market HSM Metro).

    Source ? TAM, Target Audience: 25+ AB, MARKETS: HSM Metro, Week 29

    Channel

    Market Share (%)

    Zee News

    20


    India
    TV

    18

    Aaj Tak

    18

    Star News

    17

    NDTV
    India

    11

    IBN 7

    8

    Highlighting the success, Barun Das, CEO, Zee News Ltd. said, ?Looking at the emerging market trends the supernatural content was believed to be a dominating factor in prime time viewing. We at Zee News thought that Indian audiences are of prime importance and are interested in the real News. So, by utilizing our expertise in the industry and our in-depth research by in-house team, we have attempted to provide our audiences the real truth that they would like to see on a channel. Our success as indicated by the TAM ratings is a reflection of the efforts that go into providing viewers with quality content. We would like to thank all our viewers for extending their confidence and support. With a focused approach like this we are confident of repeating this success regularly.?

    Zee News has acquired the No.1 position due to its informative and factual content that fulfils the need and expectations of the target audiences. News transparency is one of the key beliefs of Zee News and brings forth minute-by-minute updates of the latest happenings across the globe. The credibility of Zee News is based on its successful broadcast experience across various markets.

  • The Biggest Indian Financial Portal Just Got Bigger

    Submitted by ITV Production on Jul 30, 2008

    MUMBAI: Keeping pace with the ever changing tastes and demands of its loyal users, Moneycontrol.com, an online property of Web 18 dedicated to investments, stocks and other markets news, is now available in a refreshingly new look and feel. This is targeted at creating an ideal medium for advertisers to reach out to their audience with maximum efficiency.

    Moneycontrol, being one of the preferred Internet marketers MEDIA VEHICLE across the country, has taken this step to enhance the competency of online marketing spends. By launching the new home page, Moneycontrol has created better ad spots with a cleaner interface, which will guarantee more relevant and contextual engagement with the content. This in turn will translate into better CTRs (Click Through Rates) and higher ROI for marketers and media planners across the country. This is a true win-win situation for advertisers.

    Introducing the new site, Vidya Kumaraswamy, Editor in Chief - Financial and Lifestyle Websites. said, "Over the years, the range and depth of content on Moneycontrol has expanded vastly. With this redesign, we have tried to bring it all up, so that users can find what they want easily and more intuitively. We have also added on a whole new section for Personal Finance - to address the queries and doubts of audiences who want to plan their money better. We do hope we are better equipped now to grow with our loyal users and be ready to receive new users as and when they sample us for the first time."

    In reaffirming their commitment to agencies and direct clients, Vice President - Sales, Rajan Srinivasan, said: "On the internet, context is king and users know what they are looking for. Advertising and advertisers have to align with the same context or they run the risk of being redundant. This is our small way of guaranteeing better and more premium eyeballs."

    Entering into a completely new design era and backed by the formidable might of CNBC-TV18 and Awaaz, Moneycontrol looks only to grow from strength to strength to reach new heights.

    Moneycontrol has time and again proven that it is in tune with its consumers pulse and is always willing to evolve with changing times.

  • Delhi's 100 Chartbuster Station kick starts 'Coolest Fresher Kaun' Contest at Delhi University Campus

    Submitted by ITV Production on Jul 29, 2008

    MUMBAI: In its endeavor to further cement the clear leadership that it enjoys amongst the youth of Delhi as the radio station of choice, BIG 92.7 FM, India?s 1st and Delhi?s Only 100 Chartbuster Station, had Rabbi Shergill performing LIVE at the Delhi University Campus by introducing an innovative ?Coolest Fresher Kaun? contest. The Delhi University students had the time of their life, singing and dancing with the incredibly talented Rabbi Shergill and RJ Nitin hosting the show.

    The contest has been conceptualized as a means to capture the excitement in colleges with the entry of a new batch of students. The ?Fresher? contest intends to create and provide a platform for all the freshers in colleges to showcase their talent to become the coolest fresher.

    The ?Coolest Fresher? Contest commenced on July 25 in Delhi?s North and South Campus colleges. BIG?s evening Jock ? RJ Nitin who hosts ?Chal Kat Le? visited colleges and screened participants through various interesting rounds like talent, IQ and also conducted various screening in each college. RJ also visited the college campuses in a BIG Float and conducted the screening on the same along with live links. The call for entries commenced from 25 July and will continue till 2 August 08.

    The initial rounds have 60 students short-listed in all based on the best performances. In the semi-final round six contestants will be shortlisted in an on-ground activity on 2 August?further two winners will be announced through sms voting. A mix of on-ground; on-air and web based contests will result in the selection of the ?Coolest Male & Female Fresher? of Delhi University. It can?t get bigger than this, Winners- 1 Boy and 1 Girl will get co-Rjing opportunity and many more grand prizes. The contest will have three phases of screening which started with the call for entries from 25 July and will continue till 2 August, to voting sms 3 ? 8 August, with a grand culmination by celebrity judges announcing the winner.

    Speaking on the occasion, Mr. Punit Mathur - Station Director, BIG 92.7 FM, Delhi said, ?BIG 92.7 FM being Delhi?s Cool, Hip and Trendy station which plays the Rocking top 100 Chartbuster Music has more connect with the youth. And hence to take this relation to a higher lever, we are introducing the ?Coolest Fresher Kaun? Contest in association with Double Mint Aqua Splash Chewing Gum?showering our listeners with a fun-filled, cool yet competitive Fresher Contest. We as Delhi?s coolest radio station will provide a true ?Life Banao? opportunity for the youth of this city.?

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