MUMBAI: Kidstuff, the promotional marketing arm of the Mudra Group, added yet another award to its kitty by winning a Bronze at the Promotional Marketing Awards for Asia (PMAA) this year.

Commenting on the win, Mr. Jai D‘Costa, President, Kidstuff says, "Activation must involve the consumer in the brand; in a manner that benefits him or her. The Multiply activity is an excellent example of the same. It also is an example of online media and offline activation coming together seamlessly, something that at Kidstuff we are actively doing."

Kidstuff‘s campaign ‘Multiply Your Grooves‘ for Intel helped them bag the award in the category of ‘Best Event or Experiential Marketing Campaign‘. The campaign focused on providing the consumer with an experience of the brand and its technology driven features. The best way to do it was by getting the people to experience it first hand.

Kidstuff provided people a platform to perform on. Their performance was recorded. Multiple clones of the person ‘doing their thing‘ were put together in a video similar to the original TVC. Participants were given a CD and videos were uploaded on Youtube.

Integration, Innovation and Brand Building Campaigns dominated the 2008 entries for PMAA, which witnessed some breath-taking initiatives and works presented from 13 countries. This is the 9th year of the Promotion Marketing Awards of Asia, which in such a short period, has dominated the long running MAA Worldwide GLOBES, which recognises the very best in Promotion Marketing in the World

Kidstuff‘s clients include Pepsi, Hindustan Unilever, ITC, Intel, Disney and Motorola among others.

MUMBAI: This August get ready for some spine chilling drama with the famous Detective Mac Taylor! AXN - the heart of action and adventure brings the seasoned CSI detectives into your homes with the premiere of the fourth season of CSI: NY on Monday, August 4 at 11p.m. only on AXN.

The latest season 4 premiering first and exclusively on AXN will surely be a treat for fans waiting with bated breaths for the return of the hugely popular show. Bearing some seriously bizarre cases, we are certain you will be feeling the buzz on AXN this August.

In this new season, the problems are not empty houses but frighteningly infiltrated ones. An obsessive stalker with a strange fixation on the number 333 begins to prank-call Detective Mac Taylor (Gary Sinise) at his personal number and sends him bloody T-shirts and a blood-spotted puzzle of the New York skyline. Teammate detective Stella Bonasera (Melina Kanakaredes) too becomes a home-target when her apartment is set alight and a dead body is found when the flames have been extinguished. Even the Lady Liberty herself is breached by mysterious assailants, when the first call of duty for the CSIs this season has the team staring at the statue of Liberty crying tears of blood.

Just as disconcerting and mystifying, the New York CSIs are put to the test as they face a high-tech would-be James Bond thief with a license to thrill; some deep water divers seeking underwater fortunes and leaving bodies in their wakes; and a digital hitman who is set to kill in both first and Second Life. How much more will these forensic investigators be able to take before they throw in the towel?

Don‘t miss a minute of the new season that follows the Crime Scene Investigators of New York as their cases escalate, taking them on a whirlwind tour round America, finally back to the place where it all began: the fast, furious, and too often fatal city of New York.

Get stuck in the latest thrills from the detectives on CSI: NY this August, first and exclusively on AXN!

MUMBAI: It‘s drama? It‘s excitement? It‘s wittier? It‘s full of action? it‘s all there in this week‘s episodes of Zara Nachke Dikha! Catch some enchanting performances and full-on competition in the ‘Challenge Episode‘ on Tuesday, August 5 at 9.30 pm, exclusively on Star One.

With adrenaline rushing in the ‘Lagi Bet round‘, the episode begins with the Tez Talwaars‘ dynamic-duo Bakhtyaar Iraani and Chaitanya Choudhary who give an impeccable performance on SRK‘s Krazzy song, leaving the audience cheering for a ‘once more‘. The Meethi Churi Ladkiyan take them on with their ‘Punjabi kudi‘ Ashita Dhawan & ‘mishti doi‘ Mouni Roy, who captivate the judges and the audience with their angelic performance. During the performance an incident caused a moment of horror for Ashita Dhawan... The strap of her halter neck dress gave way while removing the wings from her costume. But that did not dampen her spirit and she performed till the end unfazed! Malaika one of the judges exclaimed ""If I had been in her place, I probably would have not been able to handle it so gracefully. Kudos for her great performance and courage"

With surprises galore, the ‘Khallas round‘ brings in some amazing performances by the Tez Talwaar and the Meethi Churi team, as they introduce a new dancing style mixed with a fusion act! Next up is Narayani Shastri and Bakhtyaar Iraani, who mesmerize the judges and the audiences with their flawless moves, showcasing the competition at its best!

Who will make their team proud? Who will head to the dreaded Penalty bench this week...? Tune-in to Star One for all the masti and entertainment, every Monday & Tuesday @ 9.30 and join in the war on Zara Nachke Dikha!

Each week promises to be a fun filled fiesta as both the teams put their dancing skills to test and outdo each other on the dance floor! The Performance Episode of ‘Zara Nachke Dikha‘ will air every Monday at 9:30 p.m., showcasing the exciting competition between both the teams. The Challenge Episodes, which will air every Tuesday at 9:30 p.m., will provide an opportunity for weaker teams to bounce back. With no eliminations and no public voting, the show will be based on the jury‘s final verdict. These performances will be judged hugely talented and versatile Chunky Pandey and elegant Malaika Arora Khan and will be hosted by charismatic Karan Singh Grover and ravishing Shweta Gulati.

MUMBAI: After 3 weeks of remarkable and enthralling performances, the battle of the sexes is getting bigger and tougher! In the last ?Challenge Episode?, the Tez Talwar team hit back hard and leveled their scores with the Meethi Churi?s. The stage is now set for the 2 teams to prove their superiority! To know which team will stand rock solid throughout the battle, tune in this Monday, August 4 at 9.30 pm, exclusively on Star One.

Getting into the competitive mood, the Meethi Churi Ladkiyan start off with the 1st round. Setting the stage on fire in the ?Tashan Round? is captain Delnaaz Paul as she entertains one and all with her dhamaal on ?Khallas? in a true lady don style! To counter her is the handsome Gaurav Chopra who gives a pulse-racing performance with his passionate act on ?Ye Veeraniyan?.

Up next is the ?Zara Hatke Round? where the two Meethi Churis, Narayani and Rupali take on the Tez Talwaars, Amey Pandya and Manish Goel. Both the teams live up to the theme of the day ? ?Body in Contact?.

Building on the entertainment quotient in ?Hum Tum Round?, little Lolo Swini and naughty Govinda Amey showcase their extraordinary performances on ?What is Mobile Number?. The episode concludes with the Meethi Churi Ladkiyan and the Tez Talwar Ladke performing together in the ?Jhoom Barabar Jhoom? round where they display their collective talent.

Who will dance their way to be the best performing team this week? The girls or the boys? Be a part of all the unexpected twists... Tune-in to Star One for all the masti and entertainment, every Monday & Tuesday @ 9.30 pm and join in the war on Zara Nachke Dikha!

Each week promises to be a fun filled fiesta as both the teams put their dancing skills to test and outdo each other on the dance floor! The Performance Episode of ?Zara Nachke Dikha? will air every Monday at 9:30 p.m., showcasing the exciting competition between both the teams. The Challenge Episodes, which will air every Tuesday at 9:30 p.m., will provide an opportunity for weaker teams to bounce back. With no eliminations and no public voting, the show will be based on the jury?s final verdict. These performances will be judged hugely talented and versatile Chunky Pandey and elegant Malaika Arora Khan and will be hosted by charismatic Karan Singh Grover and ravishing Shweta Gulati.

MUMBAI: Fropper.com, India ‘s leading friendship & social networking site just gave its members an interesting reason to celebrate friendship‘s day online. Fropper has lined up a bunch of innovative and fun contests for their users for the friendship week and add sparkle to the fun element in social networking.

Says Mr. Navin Mittal, Business Head, Fropper.com "Social networking and friendship go hand in hand. With the Internet becoming an increasingly popular medium for friends to connect, it is only fair that we do something special for our users. The idea behind the Friendship day contests is not only to make your friends feel special but more importantly to have fun!"

The Friendship Day initiatives by Fropper include:

Fropper Group Contest - Users can join the ‘Fropper Friendship Week Group‘ and upload photos and key in messages, stories and anecdotes and much more for their friends on friendship day. The most active member n this group can win wallets, audio CD‘s and Fropper mugs.

Fropper Photo Contest - The users can upload photos of their friends with personalized messages on Fropper. The photos uploaded require the users to state a description on why they chose the photo. The more interesting your photos are, the better chances of you winning the contest. The winner and a friend win a 1GB Mp3 player and Fropper mugs. The next three best entries win audio CDs and Fropper mugs.

Fropper ezBlog Contest - Keeping in mind the popularity of self-expression through blogging, Fropper has introduced the ezBlog contest, wherein users can post blogs or short essays about their best friends on Fropper. Some of the things that can be written about your friends would include:

? What made you add your friend to your list?

? What do you like the most about him/her?

? Any interesting anecdote or fact?

? Have you met your Fropper friend in real life? Share the experience...

? Also write a sweet message for your friend using the following five words: love, coffee, moon, book, and sea.

The winning blog entry/essay gets the winner and a friend Fastrack watches each, along with Fropper Mugs. The next three best entries get some cool audio CDs and Fropper mugs.

All the users participating in the above-mentioned contests have to necessarily tag their entries with ‘Friendship Day‘ and submit them by 5th August. This contest is limited to India and prizes ill be sent to only those within India.