MUMBAI: As part of its corporate social responsibility initiative, Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and India‘s leading entertainment conglomerate Adlabs Films, today announced a special initiative to support the cause of literacy of the girl child.

The company has joined hands with Nanhi Kali, an NGO which supports and spreads awareness on the issue of education of the disadvantaged girl child in India. As part of the initiative, Adlabs will introduce a special food combo called the "Classroom Combo" - a certain percentage of the sales of which will be contributed to this cause of nurturing a girl child‘s education.

Tushar Dhingra, COO - Adlabs Cinemas commented on the initiative saying, "The status of women is a key indicator of the wellbeing of our society and this is Adlabs‘ small way of lending our support to nurturing the Girl Child. We are happy to partner with Nanhi Kali in this meaningful initiative."

Sheetal Mehta, Executive Director - Nanhi Kali said, "Project Nanhi Kali is today extending the opportunity of education, to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We believe that it through education of the girl child that we can effectively deal with many of the developmental problems we are facing as a country today. We appreciate the initiative by Adlabs in helping create awareness for the cause and increase funds for our endeavour Nanhi Kali."

Adlabs Cinemas is the largest cinema chain in India and presently has 181 screens spread over 70 properties nationwide. It is also building up a sizable international presence, having recently acquired majority interest in Malaysia-based Lotus Five Star Cinemas, and will be operating a 51 screen cinema chain in Malaysia. The international network, in addition to Malaysia, also includes 221 screens covering the East, Mid West and West Coast of USA as also Mauritius and Nepal. It was the first to introduce entertainment destinations to India such as the IMAX experience at the largest dome theatre in the world, 6D cinema and has also pioneered the concept of megaplexes.

NEW DELHI: Travelocity India, online travel portal, has tied-up with Singapore Tourism Board for uniquely Singapore weekends. ?

As per the tie-up Travelocity.co.in will now offer a range of affordable deals for Indian consumers. The offered package starts at Rs. 26990 and includes hotel charges, air fares, taxes, complimentary airport transfers and a half day city tour.?

Speaking about this offer Travelocity.co.in managing director Himanshu Singh said, ?Travelocity is known the world over for its unique, convenient and easy travel planning and shopping experience online with great value and choices. We have launched the Uniquely Singapore Weekends and have got a tremendous response for it so for you.?

With the launch of this offer, the online travel portal hopes to attract more consumers.

MUMBAI: Think you know everything about music? Here is your chance to prove it! Reiterating its musical expertise, Mumbai?s Radio City 91.1 FM, is championing radio?s most definitive Bollywood music-based quiz contest, titled ?Music Ka PH.D?. Beginning September 8 on Whatte Fun Mornings (7 - 11AM), this thrilling month-long contest will have Mumbai Radio City 91.1FM?s RJ Harssh and Archana testing the music gyaan of Mumbai?s Radio Cityzens. Honouring the most deserving musical guru with a musical PhD, the FM station has in store an International Holiday along with a whopping cash prize of Rs.1 lakh for the Winner along with a holiday to an exotic Indian destination for the Runner-Up.

To participate in Mumbai Radio City 91.1FM?s ?Music Ka PH.D?, listeners need to SMS PHD NAME to 57007 or register online on www.planetradiocity.com. Following the registration, 16 lucky listeners get to participate in the Qualifying Round from September 8-18, by responding to one simple music based question posed by the station. The RJs will shortlist two very consistent players and throw 5 questions within the time span of 40 seconds! The contestant with the most number of correct answers will be declared the semi-finalist for the day! Rewarding the listener?s musical knowledge, the contest offers Rs.1000 in cash for every question which gets passed onto those listening in.

From Sept 22-25, these 8 semi-finalists will compete with one another to make it into the final four as the questions get progressively complex. Spicing the race even further, the contest integrates a wide array of Bollywood themes. These semi-finalists get to address questions based on popular Bollywood duos, Era Based questions, questions based on item numbers, sequels and remakes, remixes, debut films among several other themes. The Grande Finale on October 1 will witness the top two contenders fight it out to win Radio City 91.1FM?s ?Music Ka PH.D? by responding to some of the toughest music-based trivia questions. The winner of Radio City 91.1FM?s ?Music Ka PH.D? stands to bag an International Holiday along with a whopping cash prize of Rs.1 lakh along with a holiday to an exotic Indian destination for the Runner-Up.

Commenting on the contest, Rana Barua, Executive Vice-President and National Head - Programming and Marketing, Radio City 91.1FM says, "As FM radio?s music experts, music has always been our forte. This is reflected in all our music led programming innovations and ?Music Ka PH.D? builds on that even further. Many of our listeners are music experts in their own right - either by way of being gifted singers or by being extremely knowledgeable with music-based trivia. Our contest ?Music Ka PH.D? has been specifically structured to reward this category of music enthusiasts who are passionate about quizzing on music-trivia. This fun music-based quizzing format, allows us to reaffirm our promise to offer listeners a truly dedicated, all-encompassing musical experience giving them all the more reason to stay tuned onto Radio City 91.1FM!"

Adding on to the engaging and unique format, Radio City 91.1FM?s ?Music Ka PH.D? will feature RJ and Celebrity Specials every Friday. This exciting contest comprises hi-impact outdoors, innovative and disruptive activation coupled with robust on-air support. The contest will also be taken on-ground with exciting merchandise giveaways from Radio City 91.1FM.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.