• OOH Media conducts 'share-n-learn' forums called OOH share

    Submitted by ITV Production on Sep 15, 2008

    MUMBAI: Out-of-Home Media India Pvt Ltd. (OOH Media) was on a "SHARE" spree with its 3-city interactive ‘share-n-learn‘ forum attended by a qualitative mix of media planning and buying experts from agencies like Mindshare, Madison, Lodestar, Starcom, Maxus, MPG, Zenith Optimedia, Network as well as from OOH agencies like Ogilvy, Bates 141 (Wall Street), Jagran Engage, Primesite, Serve & Volley, Percept OOH, Aaren Initiative, Portland etc. The forum was aimed at disbursing knowledge about OOH TV as a medium, innovative ways of using it coupled with research studies on the medium by Nielsen, followed by FAQ sessions.

    The OOH SHARE sessions were conducted in Mumbai, in Delhi and in Bangalore over August and September 2008. The invitees were addressed by Ishan Raina, CEO, who gave a brief overview of the medium, Raghu Venkatraman (VP, Media Strategy) who presented the Campaign Evaluation Studies and Niloufer Dundh (CSO) who shared effective tools of using OOH TV media backed by client feedback. The highlight of the fourm was the learnings from OOH TV which were shared by Palal Bhatacharjee (Client Solutions Associate Director) and Anupam Asthana (Client Solutions Manager) of Nielsen. Nielsen is the global leader in research and they work very closely with Focus Media in China (Focus is the strategic partner of OOH Media). OOH Media has a tieup with Nielsen for research on the medium in India.

    Says Niloufer Dundh -‘The whole exercise was initiated to educate the media (planning and buying) fraternity about OOH TV, since it‘s an emerging medium. Over the 16 months of existence, OOH Media has had 150 plus clients. The clients‘ campaigns coupled with the studies by Nielsen, have taught how OOH TV has added to the client media mix. Keeping in mind the need to share these learnings, OOH Media decided to setup a forum for knowledge-sharing so that together with the media agencies we can build this industry.‘

    The first series of OOH SHARE was on a smaller scale but after a good feedback and turnout, OOH Media plans to conduct OOH SHARE on larger platforms over a period of time for different audiences including advertisers, reporting media and communication agencies.

  • Bihar Calamity - Lets join hands to help: Uday Shankar

    Submitted by ITV Production on Sep 13, 2008

    MUMBAI: All of you would be aware of the terrible floods that have crippled Bihar. But the magnitude of the devastation may have escaped our attention ? even from Indian standards, these are said to be the worst floods in almost a century.

    Around 15 days ago, river Kosi broke open its embankment in the Northern part of Bihar (bordering Nepal) to pick up a channel it had abandoned over 200 years ago, drowning towns, numerous villages and rendering over 35 Million homeless. 15 Districts in the state are now under 8-10 feet of water. More than 10 Million people have sought refuge in relief camps and search & rescue operations conducted by the army & security forces are still rescuing thousands of Children, Women & Men who are in urgent need of relocation & medical assistance.

    This tragedy is comparable to the Tsunami that hit us a few years ago and this is the time for all of us help in every which way we can.

    A large number of these are people who have deep relation with Star TV: they have engaged with us for years through our programmes. We have triggered emotions in them everyday now for over a decade and today when they are struck by a tragedy of this magnitude, Star cannot abandon them. That is why, as a responsible corporate but even more as the company that has perhaps the deepest emotional relationship with common people of India, STAR India has decided to provide immediate assistance in the form of relief materials like Food, Clothing & Medical Supplies to the relief camps in Bihar. To fund these activities, we are creating a relief fund.

    I appeal to all employees in Star to contribute at least a day‘s salary (you can also contribute more) to the relief fund. The company will match the contribution made by the employee‘s and the sum collected will be used to procure relief materials and distribute them in Bihar. We are also trying to reach out to our other corporate and commercial partners to help the victims as much as they can. I shall keep you posted on the nature and extent of our help.

  • Shemaroo comes out with a new series of song compilations titled 'Shemaroo Jukebox' - Favourites Forever

    Submitted by ITV Production on Sep 13, 2008

    MUMBAI: A - melodious musical box - which has it all, that is what ‘Shemaroo Jukebox‘ stands for. Songs from various genres of films and from different era‘s appealing to one and all, from senior citizens to the youth of today. The tracks in this title will always remain evergreen to audiences across.

    Just as the music lover has the option to listen to the song of his choice in a Jukebox, Shemaroo Entertainment‘s song compilation title ‘Shemaroo Jukebox‘ recreates the magic of Jukebox, by giving the audience a choice of audio visual, all-time hits to select from the given menu.

    Shemaroo Jukebox Series includes 3 DVD volumes and 6 VCD volumes featuring the most popular songs from Shemaroo‘s catalogue.

    Songs with various moods like ‘Dukki Pe Dukki Ho‘ from ‘Satte pe Satta‘; ‘Do Lafzon Ki Hai‘ from ‘The Great Gambler‘; ‘Sheesha Ho Ya Dil Ho‘ from ‘Aasha‘; ‘Tere Bina Zindagi Se‘ from ‘Aandhi‘; ‘Zindagi Kaisi Hai Paheli‘ from ‘Anand‘; ‘Aaanewala Pal Jaanewala Hai‘ from ‘Golmal‘ and ‘Dum Maaro Dum‘ from ‘Hare Rama Hare Krishna‘ among others.

    Every song in all the volumes is preceded with interesting information like name of the film, year of release, lyricist, music director, singers and the like.

    ‘Shemaroo Jukebox‘ is definitely every music lover‘s possession!

    Each of the 6 Jukebox VCDs are economically priced at Rs. 45/- MRP and each of the 3 Jukebox DVDs are economically priced at Rs. 99/- MRP.

  • Zara Nachke Dikha inches closer to it's final stages

    Submitted by ITV Production on Sep 13, 2008

    MUMBAI: The war is heating up, leaving absolutely no room for errors! Perfect strategies, perfect moves and perfect scores seem to be the only way to win this battle of sexes. The Tez Talwars and the Meethi Churi?s can?t afford to make any mistakes at this critical point in the competition! This week?s ?Performance? episode is filled with amazing twists and turns and laced with elements of thrill and excitement. Tune in to a nail-biting episode of Zara Nachke Dikha this Monday, September 15 at 9.30 pm, exclusively on Star One.

    The ?Tashan? round starts with a bang with the sultry Meethi Churi Ashita Dhawan?s performance on ?Aaja Gufaaon Mein Aa?. Her sizzling moves enthrall the judges and the audience to the core. The Tez Talwar Amit takes the onus to give some tough competition with a medley of peppy songs like ?Move your body and Tere naal ishq nibhana?. To add to the fun in the ?Hum Tum? round, the vivacious Karishma Tanna & energetic Bakhtyaar perform in a south Indian avatar. Their cute and enjoyable act is appreciated by one and all. Dressed up as village belles, the Meethi churi?s kick off the ?Jhoom Barabar Jhoom? round with a tribal dance on ?Daga Daga Waii Waii Waii ?. The Tez Talwaar?s fight back in true Lagaan style with a zabardast performance on ?Oh mitwa?!

    Tune-in to Star One for all the masti and entertainment, every Monday & Tuesday @ 9.30 and join in the war on Zara Nachke Dikha!

    Each week promises to be a fun filled fiesta as both the teams put their dancing skills to test and outdo each other on the dance floor! The Performance Episode of ?Zara Nachke Dikha? will air every Monday at 9:30 p.m., showcasing the exciting competition between both the teams. The Challenge Episodes, which will air every Tuesday at 9:30 p.m., will provide an opportunity for weaker teams to bounce back. With no eliminations and no public voting, the show will be based on the jury?s final verdict. These performances will be judged hugely talented and versatile Chunky Pandey and elegant Malaika Arora Khan and will be hosted by charismatic Karan Singh Grover and ravishing Shweta Gulati.

  • Are you being CHEATED? Find out exclusively on UTVi

    Submitted by ITV Production on Sep 12, 2008

    MUMBAI: Invest in the stock market? Feel that your money has disappeared? Do you feel cheated? UTVi, the English Business News Channel, brings to its viewers a never before disclosure on the stock market. It unravels a unique show that hints about the existence of price manipulation and price management in the stock market. Rahul Arora, Stock Editor, UTVi speaks with experts and gives audiences a behind the scenes look at the stock market.

    UTVi, through a series of investigation had smelt a darker side of the stock market. The findings that followed included opinions views and interviews of people that indicate " not only are demand and supply deciding the price of the stock but price manipulation and price management." What is worse is that promoters, operators and bankers could be all hand-in-glove in creating this price manipulation. All this at the expense of the retail investor!

    (What is price management & manipulation? How does it affect retail investors?)- Rahul Arora‘s quote

    With the companies‘ stock prices moving 300 to 500 points a day, retail investors have lost 40 to 50% of their wealth in the market. Through this program, UTVi poses a caution to the retail investors, "are you being cheated?"

    The second series of this program is going to be aired on Tuesday, 16th September at 12:15 pm.

  • BIG 92.7 is the no. 1 FM station in Surat

    Submitted by ITV Production on Sep 12, 2008

    MUMBAI: BIG 92.7 FM Surat, has emerged at the numero uno position in the Indica Research Consumer Insights findings with overwhelming leadership of Listenership, Time spent Listening and Top of Mind Brand Recall across age groups amongst both males and females.

    With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica‘s format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

    Survey Highlights

    • BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
    • Yesterday listnership is the highest across all SECs.
    • ‘Devlo‘ is the highest recalled interstitial and very highly associated with Big FM.
    • "Suno Sunao Life Banao" is the highest recalled tagline and very highly associated with Big FM.
    • Breakfast Jock "Setuu" of Big FM is the highest recalled RJ.
    • Out of top 5 recalled RJs, 2 are from Big FM.
    • Big FM is No. 1 during Morning Prime Time, Afternoon and Evening Prime Time.

    Since its launch, the Station has created a new meaning to the word ‘entertainment‘ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Surat. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Surat by organizing BIG CUP Corporate Cricket Tournament, Singing Competitions, Kite flying competitions, and occasion specific events like Mere Yaar ki Shaadi hain during wedding season, Heera no BIG Varsaad in the run up to Valentine‘s Day, BIG Education Mela soon after results were out for school and college students, NRI Week to assist and entertain NRGs when they visit India, World No Tobacco Day, April Fool‘s Day, Mother‘s Day, Women‘s Day, Aloona Vrat etc. BIG FM, Surat has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by its Breakfast Jock Setuu is still fresh in the minds of Surtis. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous‘ fresher hunt event which BIG FM is organizing at various college campuses in the city.

    Speaking on the occasion, Arjun Singgh Baran, Regional Director - West, BIG 92.7 FM, said "Considering the fact that Surat station celebrated its anniversary, hardly a fortnight ago, these findings by Indica Research have greatly boosted the confidence of our team. We have worked hard to bring to our listeners the music and programmes of their liking and all I can say is that the coming years will only see our offerings strengthen. BIG 92.7 FM Surat continues to offer a superior communication platform for our advertisers and the marketing community. We are a true reflection of the ‘vibe of the city‘ and will continue to play the role of a platform for self expression for the people of Surat. Suno Sunao, Life Banao!"

     
Subscribe to