MUMBAI: BIG 92.7 FM Surat, has emerged at the numero uno position in the Indica Research Consumer Insights findings with overwhelming leadership of Listenership, Time spent Listening and Top of Mind Brand Recall across age groups amongst both males and females.

With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica‘s format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Survey Highlights

• BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
• Yesterday listnership is the highest across all SECs.
• ‘Devlo‘ is the highest recalled interstitial and very highly associated with Big FM.
• "Suno Sunao Life Banao" is the highest recalled tagline and very highly associated with Big FM.
• Breakfast Jock "Setuu" of Big FM is the highest recalled RJ.
• Out of top 5 recalled RJs, 2 are from Big FM.
• Big FM is No. 1 during Morning Prime Time, Afternoon and Evening Prime Time.

Since its launch, the Station has created a new meaning to the word ‘entertainment‘ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Surat. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Surat by organizing BIG CUP Corporate Cricket Tournament, Singing Competitions, Kite flying competitions, and occasion specific events like Mere Yaar ki Shaadi hain during wedding season, Heera no BIG Varsaad in the run up to Valentine‘s Day, BIG Education Mela soon after results were out for school and college students, NRI Week to assist and entertain NRGs when they visit India, World No Tobacco Day, April Fool‘s Day, Mother‘s Day, Women‘s Day, Aloona Vrat etc. BIG FM, Surat has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by its Breakfast Jock Setuu is still fresh in the minds of Surtis. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous‘ fresher hunt event which BIG FM is organizing at various college campuses in the city.

Speaking on the occasion, Arjun Singgh Baran, Regional Director - West, BIG 92.7 FM, said "Considering the fact that Surat station celebrated its anniversary, hardly a fortnight ago, these findings by Indica Research have greatly boosted the confidence of our team. We have worked hard to bring to our listeners the music and programmes of their liking and all I can say is that the coming years will only see our offerings strengthen. BIG 92.7 FM Surat continues to offer a superior communication platform for our advertisers and the marketing community. We are a true reflection of the ‘vibe of the city‘ and will continue to play the role of a platform for self expression for the people of Surat. Suno Sunao, Life Banao!"

MUMBAI: As part of its corporate social responsibility initiative, Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and India‘s leading entertainment conglomerate Adlabs Films, today announced a special initiative to support the cause of literacy of the girl child.

The company has joined hands with Nanhi Kali, an NGO which supports and spreads awareness on the issue of education of the disadvantaged girl child in India. As part of the initiative, Adlabs will introduce a special food combo called the "Classroom Combo" - a certain percentage of the sales of which will be contributed to this cause of nurturing a girl child‘s education.

Tushar Dhingra, COO - Adlabs Cinemas commented on the initiative saying, "The status of women is a key indicator of the wellbeing of our society and this is Adlabs‘ small way of lending our support to nurturing the Girl Child. We are happy to partner with Nanhi Kali in this meaningful initiative."

Sheetal Mehta, Executive Director - Nanhi Kali said, "Project Nanhi Kali is today extending the opportunity of education, to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We believe that it through education of the girl child that we can effectively deal with many of the developmental problems we are facing as a country today. We appreciate the initiative by Adlabs in helping create awareness for the cause and increase funds for our endeavour Nanhi Kali."

Adlabs Cinemas is the largest cinema chain in India and presently has 181 screens spread over 70 properties nationwide. It is also building up a sizable international presence, having recently acquired majority interest in Malaysia-based Lotus Five Star Cinemas, and will be operating a 51 screen cinema chain in Malaysia. The international network, in addition to Malaysia, also includes 221 screens covering the East, Mid West and West Coast of USA as also Mauritius and Nepal. It was the first to introduce entertainment destinations to India such as the IMAX experience at the largest dome theatre in the world, 6D cinema and has also pioneered the concept of megaplexes.

NEW DELHI: Travelocity India, online travel portal, has tied-up with Singapore Tourism Board for uniquely Singapore weekends. ?

As per the tie-up Travelocity.co.in will now offer a range of affordable deals for Indian consumers. The offered package starts at Rs. 26990 and includes hotel charges, air fares, taxes, complimentary airport transfers and a half day city tour.?

Speaking about this offer Travelocity.co.in managing director Himanshu Singh said, ?Travelocity is known the world over for its unique, convenient and easy travel planning and shopping experience online with great value and choices. We have launched the Uniquely Singapore Weekends and have got a tremendous response for it so for you.?

With the launch of this offer, the online travel portal hopes to attract more consumers.