MUMBAI: Zee Cinema pioneers with a ground-breaking innovation with extending its brand online with a unique game for its viewers on the zeecinema.com. The game is associated with Zee Cinema?s popular Saturday night property, ?Shanivaar Ki Raat Sitaron Ke Saath?, and is designed in sync with the positioning of the brand and the channel ?Movies. Masti. Magic?.

With a view to drive its existing viewers to the game and attract the internet audiences too, the game is being promoted on-air on the channel and through viral marketing. The game has received an overwhelming response in the very first week of the launch and the top scorers are entitled to prizes from Zee Cinema every week.

Mohan Gopinath, Business Head, Zee Cinema, says, ?The game has been introduced as an extension to our brand. In today?s generation where viewers are not restricted to television alone, it?s imperative for any brand to make itself available at their preferred destination of entertainment. We have further plans for more such activities where we travel beyond the realms of television and provide our viewers with a total Bollywood experience.?

MUMBAI: Satyam Cineplexes delights its guests with yet another exciting initiative, Vodafone Tuesdays being celebrated at all the Satyam Cineplexes in association with Vodafone. Under the exclusive promotion, select Vodafone customers are being awarded with two movie tickets for the price of one every Tuesday at Satyam Cineplexes.

Satyam Cineplexes, the finest multiplex chain in New Delhi and the owner of a credible reputation in the film exhibition and entertainment industry will be running this exciting offer in their three most popular sites in Delhi located in Patel Nagar, Janak Place and Nehru Place. Selected lucky Vodafone users buy one movie ticket and get one of the same or lesser value free of cost valid for the same show, same time. Vodafone customers can avail this offer through special issued privilege Mobile coupons entitling them to avail discounts and other free facilities only on Tuesdays (excluding one falling on a public holiday).

Expressing his delight, Mr. Munish Sharma, General Manager, Marketing and Promotions, Satyam Cineplexes avers, ?Our consistent endeavor at Satyam Cineplexes is to award our associates and customers with ongoing lucrative offers and promotions. During Vodafone Tuesdays, we are helping our customers avail much more pleasure and fun at exciting prices.?

States Ms. Aditi Sethi, Assistant Manager - Marketing, Vodafone, ?We are pleased to associate with the finest Cineplex chain in Delhi, Satyam Cineplexes for Vodafone Tuesday. Satyam also provides the desired reach and comfort to our customers. This promotion has gained encouraging response and Vodafone intends having a long term association with Satyam for Vodafone Tuesdays and other such initiatives.?

Thus, get ready to enjoy the exciting Tuesdays full of fun with Vodafone and Satyam Cineplexes!

MUMBAI: BIG 92.7 FM, India‘s No. 1 FM Station, has come forward to improve the traffic conditions in the city of Kanpur, thus living the brand promise ‘Suno Sunao, Life Banao! and impacting lives of citizens positively. BIG 92.7 FM along with the Traffic Police - Kanpur, has initiated the - ‘TRAFFIC MONTH-NOVEMBER 2008‘ - a drive in the city to educate the people about the traffic safety norms. The month long activity commenced on November 1 and will end on November 30, 2008.

The inauguration saw, the SSP of the City - Hari Ram Sharma along with RL Verma (SP Traffic Kanpur) inaugurating the Traffic Month with a green card camp for two wheelers. As a part of the traffic month, green card camps will be organized at various locations across the city along with hosting traffic awareness workshops at different schools. Also, a BIG traffic awareness rally will be organized by officials of the Traffic Police department wherein NCC cadets along with BIG 92.7 FM‘s RJs will be out rallying for the cause.

Speaking on the occasion, Manav Shankar, Cluster Head (UP- East), BIG 92.7 FM said, "It has always been BIG 92.7 FM‘s endeavor to ensure that we positively impact people‘s lives and this initiative is an extension of the same. The Traffic Month has two different motives - first, to spread awareness about road safety rules and legal laws and second to educate school children about road safety issues related to overloaded auto-rickshaws, general rules for school buses etc. I am grateful to the Traffic Police Department for their support and am confident that together, we will be able to make a difference."

Speaking on the occasion, RL Verma, SP Traffic Kanpur said, "Traffic conditions in the city need to be improved. People in city are either ignorant about the traffic rules or don‘t care to abide by them. In this month long activity we will try to make people responsive, aware and finally responsible towards traffic laws. Our idea is to educate people that traffic laws are for their own benefit in a manner which appeals to them emotionally. Radio Stations are extremely effective to communicate this message, given its high penetration in the city and we are happy that a corporate like BIG 92.7 FM has come forward for this month long initiative."

MUMBAI: : IBN7‘s prime time flagship news bulletin "Danke Ki Chot Par‘, and award-winning talk show "Zindagi LIVE", are the most watched shows in their respective time bands and are leading the prime band of 8-10pm by huge margins as per latest TAM ratings. Danke Ki Chot Par is a clear leader in the 9pm band as it brings all the big stories of the day and dares to voice out hard facts and reality behind the biggest news. Zindagi LIVE on the other hand, after its very successful first season returns in Season II sweeping away all TRPs with more inspiring stories of ordinary people who have battled adversities and chosen life over defeat. With its fearless efforts, IBN7 brings to its viewers hard-hitting news and reality, following its philosophy of Khabar Har Keemat Par.

Danke ki Chot Par is reflective of the true passion of journalism, to show not only the news, but the hard facts and reality behind the biggest news of the day. Anchored by Ashutosh, Managing Editor, IBN7 and Sumit Awasthi the show follows an aggressive attitude to show the truth and hard news without the fear of anything and anyone. Reflective of the high passion and energy the channel stands for.

Zindagi LIVE is an award winning talk show which has recently begun a new journey with its second season after receiving great responses from the viewers in its First Season. The inspirational show touches topics that a common man might identify with but never had the courage to broach. Zindagi LIVE salutes the spirit of ordinary people braving the adversities of life with a smile.

Ashutosh, Managing Editor IBN7 said "It is a pleasure to see that our consistent fearless reporting to bring out the real issues has lead the channel in achieving highest ratings on the Prime time band. At IBN7 it is our constant endeavor to bring to our viewers news and feature based shows that address the real news and issues"

MUMBAI: The youth of India have arrived! This November, get ready to hear some fun?fearless and frank opinions by Young India on issues and topics that affect them in every day life. Bindass, UTV?s 360-degree youth entertainment brand has established once again that they are without equal when it comes to connecting with Young India.Idea Bindass Live, a convergence of Radio on Television and hosted by bubbly RJ Malishka, is a live, on-air, first of a kind show, that will provide the perfect platform for today?s youth to discuss, analyse and express their viewpoint.

Idea Bindass Live airs every Monday-Thursday, beginning November 3, 2008 at 8:30 p.m.

Bindass Live, shot and telecast the same day, will conduct a daily dose of debates on youth-related issues like dating, relationships, peer pressure, parental pressure, social networking sites, the stress of exams and many more, giving young India the chance to speak up on these issues in their own forthright manner. The entire series will be LIVE and interactive and to add fun there will be polls, quizzes, video blogs and contests with celebrities and professionals like lawyers, doctors and counselors participating.

Bindass Live ? the Voice of Young India will be present on radio, television and website simultaneously.

Change, Stand up and Voice your opinion

Watch Bindass Live

Monday-Thursday at 8:30 p.m.

MUMBAI: Fever 104 FM partnered with the Isha Foundation and presented a musical evening for Delhities with Zila Khan, the high priestess of Sufi Music & Sounds at Kamani Auditorium in New Delhi on Sunday, 2nd November. Zila Khan was at the Fever 104 studios, in Delhi on Saturday, 1st November.
Speaking on the occasion, Mr. Neeraj Chaturvedi, Station Head, Fever 104 FM Delhi said, "We are privileged to partner the Isha Foundation for the social cause of AIDS awareness and rural development. At the same time, the concert will be a Sufi delight for our listeners. We hope to bring many more musical treats to Delhi."

The funds raised by the concert will be used to undertake various social outreach projects of Isha Foundation. Isha Foundation is an international nonprofit organization dedicated to Rural Rejuvenation, promoting HIV/AIDs awareness and Rural Crafts, Educational Reforms, Environmental Stewardship and Individual rejuvenation for holistic and healthy living.