BIG 92.7 FM Bangalore, the undisputed No. 1
MUMBAI: BIG 92.7 FM Bangalore, continues to dominate the airwaves in the City for over 26 consecutive weeks according to RAM data. The Station enjoys its supremacy with the highest time spent listening of over 9 hrs per week with the closest competition being at around 7.4 hrs. This clearly shows the superlative kannada music mix and RJ talk on BIG FM attracts and retains its listeners far longer than any other station in the city.
The Station also enjoys the highest share of over 24.5% across the past 26 weeks consecutively which showcases the Station‘s consistency and creativity in its programming content. Its unparalleled music mix coupled with interesting on air properties like RJ Hunt, Diwali Bonus, Ek Saal Free Maal and interesting interstitials like Table Tennis Krishna - a funny character who gives an interesting take to currently topics daily and Rubber Band - BIG FM‘s own music band which creates spoofs of latest Kannada hits, have also helped create stickiness among listeners.
Speaking on the research finding, Mr. Sunil Kumaran, Cluster Head, Karnataka & Kerala, BIG 92.7 FM, said, "Our completely localized positioning in an already cluttered FM market worked for us and today our listeners have made us the No.1 Station in the city with the highest market share. We will continue to innovate and bring new and exciting content to entertain our listeners".
Attached below is a gird which clearly indicates BIG FM‘s sustained supremacy over its competition over a period of 26 weeks.