MUMBAI: The musical genius of A.R. Rahman has been lauded at the Oscars, the oldest and most celebrated film awards. With this momentous win, ‘Jai Ho‘ has become the new lingo and the latest way for Indians to greet each other!

To commemorate the maestro‘s success at the Oscars, Fever 104 FM has launched a weeklong promotion called ‘Rahman ki Jai Ho‘ to showcase his best and most memorable musical creations through the day. Listeners can call in to the station to congratulate A.R. Rahman and win special collectible CDs. In addition, all Fever RJs will be greeting listeners with the words ‘Jai Ho‘ instead of saying ‘Hi‘ or ‘Hello‘.

Speaking of the promotion, Mr. Vivek Krishnani, Head of Distribution, Marketing and Syndication at Fox Star Studios said, "This promotion is an innovative way of celebrating the success of Slumdog Millionaire at the Oscars. The phrase ‘Jai Ho‘ has become a demonstration of victory and as Indians it makes us extremely proud to be part of such a great achievement. With eight wins for the movie, the Oscars felt like an Indian awards ceremony. With this promotion, Fever 104 FM has re-iterated its premise of being all about the music."

Mr. Bhushan Kumar, Chairman & Managing Director of T-Series adds, "With this win A.R. Rahman has made the world view Indian film music in a new light. He is one of the most celebrated music composers of our times and deserves all the recognition and praise. Fever 104 FM is known for its music positioning so it is little wonder the station is showcasing Rahman‘s sheer genius through this fantastic new promotion."

Commenting on Fever 104 FM‘s Rahman-Oscar special Gaurav Sharma, National Programming Head said, "Fever 104 FM‘s association with the artist dates back to the immensely successful concert in Delhi. Both Gulzar sahaab and Rahman are legends of the Indian Film Industry and we are ecstatic about their Oscar win. Fever was the first station to play the song ‘Jai Ho‘ and this initiative is an endeavor to make ‘Jai Ho‘ the universal language of music."

MUMBAI: Brooke Bond Taj Mahal, as a part of its initiative with the Enlighten Film Society is all set to showcase world cinema to its discerning audiences. Taj Enlighten Film Society screened the classic black and white movie in the today?s colourful environment by the director of the film Shivajee Chandrabhushan. Others gracing the occasion Gauri and cast of the movie.

?FROZEN?- Frozen is a monochrome film based on the life of a family living in peace in the Northern Himalayan mountains. The film depicts the life of a family whose dream like existence is interrupted by inevitable odds, one after the other. The plot is based on life in Ladakh and was shot in extreme weather conditions, in minus 30 degrees celsius, at an average height of 1500 ft above sea level. Frozen won over 14 awards from IAAC, New York to Grand Prix for Best Feature, Vladivostok International Film Festival, Russia, also made its presence at more than 30 film festivals across the globe from Pusan to Toronto, and from Palm Springs to Rotterdam.

Brooke Bond Taj Mahal has always been associated with people who believe in, and demonstrate excellence - a value that the brand embodies in all that it does. Shivajee Chandrabhushan is recognized for distinct cinema and ?FROZEN? had left its mark all across the world.

Commenting about Taj Mahal?s association with the Enlighten Film Society and its initiative, Vikram Grover, Category Head ? HUL Beverages said, ?Taj Enlighten Film Society embodies recognition of excellent work over a long period of time. Over the years, Brooke Bond Taj Mahal has always provided its consumers reasons to get acknowledged for their distinctive lifestyle and personalities in their peer circles. In keeping with our tradition, we consider ourselves privileged to be able to showcase world cinema to the audience that truly understands and respects the value of good movies. As for Danny and Shivajee has done a great work and has infused the life to the character of the film. We are also privileged to get the opportunity to screen FROZEN the classical movies and enthrall our audiences with his excellence.?

The Taj Enlighten Film Society showcases highly acclaimed world cinema to its audiences on Sundays at Cinemax and Adlabs theaters that promise to give its audiences the best experiences.

NEW DELHI: Established as the undisputed leader in the private FM space, Radio Mirchi 98.3 FM, India?s hottest Radio station has yet again confirmed its numero uno ?1? position in the RAM and IRS scoreboards. As per the recently declared results for the week 06 of 2009, Radio Mirchi has garnered an impressive share across the four key markets i.e. Delhi, Mumbai, Bengaluru and Kolkata.

Radio Mirchi?s innovative programming and clutter breaking initiatives have enabled the network to stay ahead since inception. This has resulted in not only huge loyalty amongst listeners but also a loyal base of advertisers who have been able to implement newer and more innovative campaigns through Radio Mirchi.

Radio Mirchi has just launched Dheemi Local, a fresh and melodious take on the afternoons playing a wide array of melodious hits. Hosted by RJs Sana and Neha, this chilled out zone is already generating loyal listeners. This launch follows the highly successful ?Purani Jeans? that has already taken Mumbai by storm - with radio lovers of all ages raving about RJ Anmol and his selection of hits from the Golden Era.

Expressing her opinion on the repeated success, Kavita Bagga, National Marketing Head, Radio Mirchi said, ?Our repeated success week on week is a result of our innovations and great programming. Our programs are not just about great music but also about ensuring that we never lose the listeners through innovative content. The faith that our advertisers have put in us is a direct result of this and we would like to thank them. We would also like to assure our advertisers and listeners alike that our team will continue to operate at full speed to ensure that the best , most innovative and interesting content reaches them at all times.

MUMBAI: Rajasthan Royals, champions of IPL 2008 together with SMS GupShup, has formally launched a mobile community for their fans. Also adding on to this excitement, the team has come up with a plethora of interesting contests across the nation with special thrust in Rajasthan and Gujarat to engage their fans and give them an opportunity to be part of cricket‘s greatest sporting spectacle.

Rajasthan Royals have selected SMS Gupshup, as their SMS, WAP and WEB community platform partner to interact and grow its fan base in India and globally. Through the mobile community, fans can participate on a real-time basis in quizzes, contests, games and win interesting prizes. Fans can be a part of this community by text messaging JOIN RR to 567678 through their mobile phones. Alternately the user can join the community by visiting smsgupshup website.

Also starting this month, Rajasthan Royals has kick-started a variety of interesting contests viz. Royals Diva, Kaptano Ke Kaptan, Boundary Ka Baadshah, Toss ka Boss and Googly-Shugly for their royal fans generating excitement and anticipation in build-up to the IPL Season 2 that commences on April 10, 2009.

Speaking on both the initiatives, Mr. Raghu Iyer, Chief Marketing Officer, Rajasthan Royals said "Networking and mobile community has become a vital ingredient in our lives. In a time when all of us get connected with each other through Facebook and Orkut, we felt that we should try and engage with our fans through this ever increasing popular mode of communication. It is one of the initiatives from our side to bring our fans and the team up close and personal."

Speaking about the contests Mr. Iyer said," It‘s an innovative way to provide fans a tangible opportunity to be a part of the Royals family and also a platform to express their support for the team. Since the opening ceremony will be held in Jaipur this time around, no true Royals fan would want to miss the high-voltage action".

The Categories include The Royals Diva (Face of Rajasthan Royals), Kaptano Ke Kaptan (Official Off-field Cheer Leading Team), Boundary Ke Baadshah (Catch the ball hit by an RR player), Toss Ka Boss (Accompany Shane Warne for Toss) and Googly-Shugly (Trivia Contest on Radio)

These interesting contests and fan engagement initiatives by Rajasthan Royals provides a wonderful chance to all fans across India to get up close and personal with the Royals family.

MUMBAI: The round of 16 at this week?s UEFA Champions League serves up some spectacular clashes of teams and personalities, and it will be live and exclusive only on Ten Sports, the most watched sports channel in the Sub-continent.

The two live matches scheduled for Wednesday, February 25, and Thursday, February 26, are Inter Milan versus Manchester United in Milan and Real Madrid hosting Liverpool respectively. Both matches start just after midnight, at 12:30 am IST.

The Inter-United match will be followed by slightly delayed telecast of the Arsenal against AS Roma, while Chelsea will take on Juventus immediately at the end of the Real-Liverpool match. Both matches will start at 3:15 am IST.

Manchester United, the defending champions and English Premier League leaders, face Serie A leaders Inter Milan in one of the most eagerly anticipated match of the tournament. The two sides last met in the quarter-finals stage in 1999, when Sir Alex Ferguson?s United won 3-1 on aggregate with a 2-0 win at home.

What makes the tie even more interesting is that it will pit Sir Alex against the charismatic Jose Mourinho, the new Inter coach who has already won the title once with Porto, and lost only once in 10 matches when he was manager of Chelsea.

On Wednesday, Real Madrid host Liverpool in the Spanish capital in the first competitive meeting of two of Europe?s powerhouse clubs since the 1981 final.

Liverpool is one of the most successful clubs in Champions League in recent times, and manager Rafael Benitez will hope for good news after their English Premier League chances have taken a beating lately.

Benitez will be praying his inspirational midfielder Steven Gerrard, their top scorer this season with five goals, recovers from a hamstring injury in time.

Since beating Real in the 1981 European Cup final, Liverpool have played 28 matches against Spanish teams and won only six. But their recent away record in Spain is excellent. They have lost only one of six Champions League away games and won three of the last four.

Group leaders Roma, who lost their previous two quarter-finals on English soil (both to United), will seek a change of fortune against Arsenal. Arsene Wenger?s men are on a 22-match unbeaten run at home in Champions League, but are stuttering a bit recently with four successive draws in the Premier League, which has dropped them down to fifth in the table.

Chelsea and Juventus are two teams with outstanding Champions League home records, and it is time for Juventus to travel first. Juve coach Claudio Ranieri is at his old club Chelsea, the club he managed for four years from 2000 and guided to their first semi-final in the competition in 2003/04. Chelsea then reached the last four three times in the next four seasons. They have extended their unbeaten home run in the Champions League to 15 matches, winning twelve and drawing three.

MUMBAI: TIMES NOW, the most watched English News Channel, scales dizzying heights by maintaining its leadership position for 13 consecutive weeks, racing far ahead of competition and clearly emerging as the viewers‘ ONLY choice for English News. This is a one-of-a-kind feat which has not been achieved by any other player in the news category in the last 2 years, clearly indicating the supremacy TIMES NOW has gained.

TIMES NOW‘s coverage of the Mumbai Terror attacks which has been applauded as a case study in responsible journalism has been a catalyst to this winning streak with TIMES NOW garnering nearly double the viewership of the nearest competitor week on week post that fateful event.

Last week‘s viewership data is testimony to the sheer dominance and characteristic mind space TIMES NOW enjoys, with a channel share nearly equal to NDTV24x7 and CNN IBN combined.

Consistent surge in viewership during TIMES NOW‘s unmatched coverage of key news events viz "State elections, the vote on account, Israel‘s bombing of Gaza, India‘s victory against Sri Lanka; the Mangalore Pub attack and the delivery of Slumdog Millionaire‘s success trail" this year has resulted in a clear, distinct news positioning for TIMES NOW and has also established a deep connect with the audience.

Commenting on the channel‘s performance, Arnab Goswami, Editor-in-Chief said, "Incisive and honest reporting, best in industry production standards, and the greatest speed of news has taken us to the pinnacle. We promised to expand our lead, and its great that our viewership is now higher than our two closest competitors put together. People identify with TIMES NOW, and clearly don‘t with the other English news channels. That‘s an absolute, undeniable fact, and the figures only prove it."