• E 24 completes one year

    Submitted by ITV Production on Mar 28, 2009

    MUMBAI: E- 24 the entertainment channel owned and operated by B.A.G. Glamour Ltd. (A subsidiary of B.A.G. Films & Media Ltd.) under the umbrella of Broadcast 24 completed one year on March 27, 2009. Pitched as Bollywood‘s first news channel, E 24 managed to attract audiences of various age groups and succeeded in creating a new genre in television entertainment.

    The channel after a year of coming alive on television is going strong with 24 hours Bollywood news, views, reviews, chats, gossips and latest chartbusters. The channel also introduced the concept of Karaoke on television for its audience.

    "We celebrate our efforts that have gone into E 24 in the past year. I am confident the E 24 team will achieve many more milestones in the second year of the channel‘s run"

    E 24 is available on all DTH platforms namely Tata Sky, Dish TV DD Direct.

  • MyIdea.co.in crosses 1,00,000 votes in less than a month

    Submitted by ITV Production on Mar 27, 2009

    MUMBAI: Sometimes the web can take over where TV lets off - and then go way past expectations.

    One example is the online platform created by Idea Cellular to support its theme campaign "What an Idea, Sirji" starring Abhishek Bachchan. The commercials may have had a short run on TV. But the campaign online, conceptualised by Idea Cellular‘s media and digital agencies - Lintas Media Group and Pinstorm - has found legs and has quickly become now among the biggest online movements in India.

    MyIdea.co.in was created as a platform to allow the public to present its ideas to change India and then to garner support and votes for their ideas. Within 3 weeks, the usage of the site has sky-rocketed, with over 1,300 ideas submitted by the public, over 2,75,000 views of these ideas - and over 1,00,000 votes on these ideas by the public.

    Some of the ideas and the voting pattern so far include: Criminals shouldn‘t stand for elections, with over 11,000 voting for and 3,000 voting against; Save the girl child by paying the parents a stipend with about 4,000 votes for and about 100 votes against and even Instead of paying IPL players crores, Ambani & Mallya should save their employees‘ jobs with over 3,000 votes for and about 500 against.

    Speaking about the platform, Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular said, "The platform behind MyIdea - that of collective decision-making is a sound one and we are really pleased with how the online platform has taken off, giving Indians a choice in suggesting ideas for a better tomorrow, and in gathering support for their ideas."

    Lynn de Souza, Chairman Lintas Media Group added "MyIdea.co.in is proof that digital has come of age as a medium in India. Getting a lakh of public votes within 3 weeks was originally a process you once needed to spend a huge amount of money on-ground. Today, online has now become a great medium for brand activation in India."

    Ansoo Gupta, Head, Global Business, Pinstorm said "We‘re really happy how it all came together - the site, the technology behind it, the dozens of ads we‘ve done to promote it - and the viral effect that is now spreading across India. The MyIdea site has now got a life of its own and we expect bigger things from it in the weeks ahead.

  • BINGO! Red fm bajaate raho awards 2008

    Submitted by ITV Production on Mar 27, 2009

    MUMBAI: The stage is set? the crowd is anxious? and the nominees are nervous! Kyunkii Bajaaney ka mausam aa gaya hai! Get those chappals and prepare yourself to hurl them as the BINGO! RED FM Bajaate Raho Awards 2008 are about to begin, tonight at Chitrakoot Grounds 6 pm onwards!

    RED FM brings to you ace comedian Sunil Grover of ?Kaun Banega Champu? and ?Kya Aap Paanchvi Fail Champu Hai?? fame at his hilarious best. Accompanying him, are none other than Dr Hoezay, RJs Malishka, Mantra and Nitin doing what they do best ? entertaining and BAJAAOING!!! And catch some truly Bajaate Raho performances by the sensuous and bold Kangana Ranaut, item girl Sambhavna Seth, Mahi Gill of Dev D fame, Indian Idol ? 4 winner Sourabhee, the Masakali singer Mohit Chauhan and Anand Raj Anand who will bring the house down with their rocking performances.

    Commenting on the awards, Abraham Thomas, COO, Red FM said, ?We have received tremendous response from our listeners across Delhi, Kolkata and Mumbai. People have chosen their ?best? and we now need to wait and watch - who goes home smiling and who wins this ?top? honor!!?

    Fasten your seat belts and get ready for a roller-coaster ride! Put your hands together for the ?chosen ones? as Red FM celebrates ?mediocrity? in the most differentiated awards night of India!

  • Salman on Fire!!

    Submitted by ITV Production on Mar 27, 2009

    MUMBAI: The traditions of Indian dance and dance dramas are among the most perplexingly complex and varied theatrical cultures in the world. Salman Ghouse, touted to be one of the strongest Lux Dance India Dance contender to win the crown paid a tribute to this dying form of art called Chau, practiced primarily in remote parts of West Bengal, Jharkhand and Orissa. And not only did he live up to the expectations of his mentor Remo but also did justice to the incredible stunts which almost cost him his life. Salman almost burnt himself in the process!!

    It took over two hours for Salman to get dressed in the costume which consisted of fire proofing him against the flames that were to be ignited on him. There were a total of 5 layers of cloth and insulating material to save him from any injury or mishap. The face is also framed by a mask that leaves little scope for the person behind the mask to see in front. This was his second handicap. Salman had, previously injured himself during rehearsals but that did not deter him from the main performance. Currently, Salman is recuperating in Jaslok Hospital where he was admitted for 2nd degree burns.

    To witness this form for which Salman almost lost his life catch Zee TV?s Dance India Dance on Saturday, 28th March?09

    Also, a word about Mentor Remo whose movie based on this dying form of art, starring Mithun Da has earned him the laurel of being the Best Director in OSIAN Film Festival.

    Sunehri Taqdeer ki topi milegi kis taqdeer wale ko?

    True to its repute, Zee TV has once again done it differently. When the channel announced the ?Sunehri taqdeer ki topi? everyone was curious to catch a glimpse of the said object. But their curiosity was met with disappointment when the topi turned out to be a feathered black hat!

    Well, the wait is finally over!! This week, the audience will get to see the unveiling of the gold taqdeer ki topi embellished with heavy jewels and diamonds and costing a whopping Rs15 lacs.

    Needless to mention, the revelation of the topi has set tongues wagging amongst the contestants and raised the level of competition manifold. They are just dying to lay their hands on it. Now the stakes are upped? it?s not only a 50 lac contract and a bollywood movie but also a diamond studded sunehri Taqdeer ki topi worth 15 lacs!

    The Dancing Stars meets the Rising star

    The makers of Dance India Dance were proud when the man who exemplified dance, and is also known as the Michael Jackson of India expressed his desire to be a part of the dance show. Prabhu Deva himself came on the sets of the show in an episode that will be telecast this Friday, 27th March on Zee TV.

    Prabhu, who came down from Channei specially for the shoot, burned the Dance floor on one of his most unusual choreography, ?main aisa kyun hoon? from the movie Lakshya. Not only this, he and Mithun Da simply enthralled the audience on their jig on the Tamil version of Disco Dancer which Prabhu had choreographed when the movie was made in Tamil.

    Prince Gupta, famously touted as the Prince of Popping and Locking dedicated his number to the Dance God Prabhu Deva and needless to say, Prabhu was completely bowled over.

    It?s a lesser known fact that before Prabhudeva became the much sought after choreographer and now a famous Director, he was a background dancer. Quite like our Siddhesh Pai from Mumbai. prabhu recounted the number of times he had woken up from his sleep and practiced dance steps in the middle of the night to keep himself from forgetting them!!

    Neil Nitin Mukesh, the Rising star of Bollywood was no far behind. Apart from taking the mantle of the anchor for a while, the handsome hunk impressed the audience and the participants on his impromptu singing and dancing on ? aa dekhen zara?? his latest flick.

     

  • MAA Comm chairman receives Lifetime Achievement Award

    Submitted by ITV Production on Mar 27, 2009

    MUMBAI: The 8th Indira Marketing Excellence Awards has endorsed MAA Communications Bozell chairman Bunty Peerbhoy with the Lifetime Achievement Award. The event was held in Pune on 7 March.

    The Indira Marketing Excellence Award, instituted by "Indira Group of Institutes" in Pune, aims at recognizing professionals who have excelled and made a difference to their corporation.

    The Awards were judged by an independent jury comprising business leaders, CEOs and advertising and marketing experts.

  • HomeShop 18 Ships Vox Digital A-V

    Submitted by ITV Production on Mar 27, 2009

    MUMBAI: HomeShop 18 announced the availability of Vox Digital A-V center model no: VX-2007, a compact multi-purpose portable entertainment unit. Equipped with mp3/wma/wmv music & mpeg4 (avi) video playback, it allows user to view and listen to different forms of media in one player.

    With the 2 inch LCD TFT display, the player can also be used for picture viewing .It‘s E-book function allows users to read books on the player.

    The player has an internal memory of 1GB that be expanded up to 2 GB with an external SD card. Priced at Rs 3,999, HomeShop18 offers free home delivery anywhere across India.

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