MUMBAI: Taking forward its brand promise of ?Zara Sochiye?, the power of thinking, Zee News has announced another unique initiative ? a voting awareness campaign ?Aapka Vote Aapki Taaqat? supported by the Election Commission of India. (This is the first time the Election Commission has taken such a step.) The initiative is aimed at encouraging the viewers to caste their valuable vote intelligently.

Owing to its credibility and empowering content, Zee News has emerged as the preferred choice of the Election Commission to tell people about the importance and relevance of casting a well thought out vote. In addition, the creative content of the entire campaign has also been vetted by the Election Commission.

Zee News is rolling out various educative and informative activities as part of the ?Aapka Vote Aapki Taaqat? campaign. Ranging from information about the current candidates to previous year?s contestants, sharing the public manifestos, addressing voters? wish list, appealing to masses through rallies to discussion forums, Zee News will request its viewers to vote judiciously across the length and the breadth of election terrain.

Commenting about this important decision, S Y Qureshi, Election Commissioner, said, ?The support for Zee News came because we want to ensure the largest turnout since elections are the essence of democracy. Zee News is a mass news channel and we were impressed with their innovative presentation.??

Sharing his views on the campaign and the support by Election Commission, Barun Das, CEO, Zee News Ltd. said, ?It?s a privilege for Zee News to be the first ever news channel to earn the Election Commission?s support for its voters awareness campaign. We are happy that our innovative content and news credibility is not only appreciated by our viewers but has also been well received by the decision makers. We are confident that our ?Aapka Vote Aapki Taaqat? initiative will make its due impact and persuade viewers to make an intelligent choice for a progressive nation.?

Besides providing latest updates and holistic overview of the elections, special programming on Zee News will also highlight upon the importance and benefits of choosing the right representatives.

MUMBAI: One of the youngest and fastest growing FM channels in India, Fever 104 FM has gained the numero uno position in TSL in Delhi and Mumbai leaving behind established FM channels in the city. The time spent listening (TSL) is a measure of the average time spent listening to a channel and the current results are a testament to the clutter-free sticky programming of Fever 104 FM.

In Delhi, Fever 104 FM also recorded an overall listenership share of 19.4 % making it the clear no. 2 station in Delhi. In fact, the share is almost 2.5 times that of the number three station in Delhi.

Speaking on the achievement, says Mr. S. Keerthivasan, Business Head, Fever 104 FM, ?Since inception, we have put our best efforts and tried to constantly evolve with innovative content and programming. Within 30 months of our launch, I am glad that we have been able to engage listeners and have a loyal listener base. We developed our programming in Delhi as per listeners? expectations basis the Delhi Radio Survey done by us last year. We are Delhi?s own radio channel and scoring number one position in the city encourages us to do better and introduce more on-air innovations.?

In Mumbai, while Fever 104 FM is overall number one in TSL the performance in its primary target group of 20-34 years SEC A/B has been even more impressive. The channel has the number one Drive Show and the number one Night Show in this target group. Not surprisingly then it is the number two radio station in this TG.

?In Mumbai, we are only 2 years? old and its heartening to witness city?s response to Fever 104 FM. Keeping with their expectations; we had introduced Fever Digisound this year that gave a refreshed music experience to the city. Our promotions, Sun Mumbai Sun et al have been well received and encouraged by our listeners in Mumbai. We have gained the top slot in our primary TG for evening and night shows in the city with our night show, ?Rubaroo? setting new trends and listener expectations. We also received the highest TSL of 284 minutes in Mumbai that proves that very soon Fever 104 FM will be recognised as the best FM channel in India known for its originality and pioneering efforts.? Adds Mr. Keerthivasan.

According to RAM, Fever 104 FM in Delhi recorded close to 6 hours spent by listeners on the channel which is the highest time spent on any private FM channel in the last week. It recorded a listenership share of 19.4 % which is the second highest for any channel in that week .

According to RAM , Fever 104 FM in Mumbai also recorded close to 6 hours spent by listeners on the channel which is the highest time spent on any private FM channel in the last week. In the TG SEC A/B 20-34 yrs it the second best share % amongst FM channel in Mumbai. Rubaroo, the channel?s popular night show gained the number one slot among night shows in with 26.9% share. The evening show at Fever 104 FM also shot to the number one slot recording 25.3% share in.

MUMBAI: On the occasion of Easter, universal symbol of the renewal of Hope and revival of Faith, Amrita TV puts together a special package to commemorate the resurrection of the Christ, on Sunday the 12th of April.

On Easter Sunday, Amrita TV pays a visit to the hallowed premises of an ancient church whose walls could tell many a tale, located in Fort Kochi - the Santa Cruz Basilica . Built by the Portuguese more than 500 years ago, elevated to a Cathedral in 1558, and proclaimed as a Basilica in 1984, this Roman Catholic Church is one of the most beautiful and impressive churches in India.
The Special Programme on Santa Cruz Bascilica to be telecast at 7.30 am on the 12th ,covers the centuries long history of the church which has been a mute witness to successive foreign incursions, the exquisitely beautiful architecture, its choir which sings in Latin, the parish which consists mainly of Anglo-Indians.

Jassi Gift is a composer-singer who literally burst on the film music direction scene with his compositions for ‘4 The People‘; he became a sensation overnight with the number ‘Lajjavathiye‘ rendered in his inimitable nasal voice. Jassi goes to church on Easter, where he composes and tunes a couple of songs on the spot and sings them in his own voice, to present a double treat for Amrita Viewers in An Easter Gift - from Jassi Gift‘that will be on air at 11 am.

‘Visudhiyude Vazhitharayil‘ is a programme on St.Alphonsa at 1.30 pm. St.Alphonse was the first Indian woman to be elevated to Sainthood. Amrita TV takes a trip to Kudamaloor to the home where she grew up, the Church where she took her vows to serve Christ, talks to the three sole surviving people who had known her and recreates her life through their memoirs, available photos to give an insight into the character of the Saint .

Famous character actor Lalu Alex spent last Easter on board the biggest and most expensive Luxury liner in the world, ‘Queen Mary‘ on a trip from New York to the Bahamas. He recounts the thrill and excitement of the once-in-a-lifetime trip with the help of photos and film clippings in Queen Mary Easter Dinangal at‘6.30 pm.

MUMBAI: Free-Satellitedish.com has released a new comparison guide of Direct TV vs Dish Network. This comparison includes special offers for free Satellite Dish TV systems as well as other promotions offered by both DirecTV and Dish Network when ordered through free-satellitedish.com.

Free-Satellitedish.com is excited to provide promotional information for a free satellite dish and comparison guide of Direct TV vs Dish Network. This information includes special promotions available on top of your free satellite offer if ordered through free-satellitedish.com. Directv and Dishnetwork deserve the honours and awards given to them by JD Power and Associates by providing superior customer service. Both satellite providers offer more HD channels, premium movie packages, and major local network programming in HD than cable. The difference in choosing the right provider comes down to the specific needs for you and your family.

First, we will recap on what both providers offer to their customers:

• DirecTV and Dish Network are ranked high by JD Power and Associates for their customer satisfaction
• Free equipment and there are no installation costs
• Both offer more HD Channels than Cable; DirecTV has 130 HD Channels, while Dish Nework offers 120 HD Channels
• Premium Movie Packages including HBO, Cinemax, Starz Super Pack, and ShowTime Unlimited are available from both providers. Pay Per-View programming is also available from both companies
• Foreign Language programming is available through DirecTV and Dish Network
• Local Major Networks are available in most areas and available in HD
• Toll-Free ordering 365 days, 24/7 is provided by both
• Free installation up to 4 rooms.

What provider is the right choice for you and your family?
Dish Network provides its customers with the most economical subscriptions which start at $9.99 for the first 6 months. HD channels are available to be accompanied with any HD package for only $10 extra per month. Local Channels can be added for an addditional $5.00 extra per month.
If you are looking for a more economical offer, Dish Network is probably the best solution for you and your family.

Directv is slightly more with promotional packages starting at $29.99 for 12 month although local channels are included and HD channels are also an additional $10 per month. However, although both providers make available sports programming such as: MLB Extra Innings, NBA League Pass, ESPN Full Court, ESPM GamePlan, NHL Center Ice, and MLS Direct Kick, Directv has the exclusive agreement for the NFL Ticket where its customers can view virtually every Sunday NFL game. Directv also has NCAA Mega March Madness package and a NASCAR Hot Pass package available for its customers that Dish Network doesn‘t have.

MUMBAI: China Mass Media International Advertising Corp. announced shareholder resolutions adopted at its extraordinary general meeting of shareholders held in Beijing today. The Company also announced awards presented by China Central Television, or CCTV.

The Company?s proposal related to the name change was adopted at the extraordinary general meeting held today. Effective April 3, 2009, the corporate name will be China Mass Media Corp. The Company?s ticker on the NYSE Arca remains the same as CMM. The Company will make the filings required by its jurisdiction of incorporation and NYSE Arca with respect to the name change.

Mr. Shengcheng Wang, Chairman and Chief Executive Officer commented, ?The value of advertisements depends highly upon its platform, and only ads with highly creative contents spread effectively. After years of service in the advertising industry in China, we realize that TV advertisements in its traditional form no longer satisfy the increasing demand of our clients? branding. Our clients demand a more effective and precise dissemination of their ads. We are determined to produce television ads in a short TV clip that portray creative and appealing features, and integrate naturally with the platform to maximize the impact of advertisements. As our business continues to expand, the extent of our services is evolving beyond that of an advertising company. We believe that our new name reflects our long-term vision for the growth of the Company.?

In addition to the name change, the Company also announced that it was awarded the ?Excellent Advertising Agency in 2008? by CCTV on March 6, 2009. As the largest independent advertising agency for CCTV, CMM has established and maintains a close partnership with the network since its incorporation. The Company was awarded ?Top Ten Advertising Agency? for three successive years beginning in 2004 in recognition of its extraordinary performance.

In 2009, the Company will partner with CCTV to continue to promote major advertising campaigns, such as ?Bidding for Prime Time Advertising Resources of CCTV? and ?Chinese New Year Gala?. These campaigns will provide an optimal platform to the Company?s valued customers to maximize their branding efforts.