Zee Studio makes a countrywide footprint with its film club,Shut Up and Watch
MUMBAI: Zee Studio?s recently introduced film club, Shut Up and Watch (SAW) is all set to make a countrywide footprint with its latest set of free movie screenings for cinema buffs across 6 major metros. The film club marked its beginning on 6th February at the Oxford Bookstore in Mumbai with an inaugural screening of the critically-acclaimed Paris Je T?aime, followed it up with a screening of the classic Madame Bovary on 8th March, Women?s Day and this month, will be screening Motorcycle Diaries across Oxford Bookstore outlets in Mumbai, Bangalore, Delhi, Chennai, Kolkata and Bhubaneshwar. To add to the delight element, all viewers attending the screening will receive movie DVDs as gifts from Zee Studio and can avail a 10% discount on Che Guevara?s book ?Motorcycle Diaries? on which the film is based. The channel has been steadily strengthening its connect with viewers through the film club. Sujay Kutty, Business Head, Zee Studio said, ?When we launched Shut Up and Watch (SAW), our aim was to give our viewers a real, on-ground experience of the brand. We look at the movie club as a platform for celebrating quality cinema and leaving the audience with a memorable Zee Studio experience. The response to the movie screenings in Mumbai has been overwhelming over the past 2 months, motivating us further to take the club across other parts of the country. Month after month, the club will continue to bring remarkable film experiences to the audience.? Zee Studio has partnered with Oxford Bookstore with the purpose of connecting with the right segment of the target audience. Patrons visiting such places are the kind of viewers who appreciate quality English cinema. Mou Sen Mukherjee, the official spokesperson, Oxford Bookstore said, ?Oxford Bookstore is much more than a bookstore. While books are our core merchandise, we also have a solid Audio-visual section. Thus, this tie-up with Zee Studio to screen quality cinema gives us the opportunity to make people aware of our AV section and gift our readers some quality time over some relaxed movie-watching. The film club screenings have evoked a very good response amongst our customers. We are happy to have partnered with Zee Studio for the film club? Zee Studio will screen Motorcycle Diaries in Bangalore Chennai and Bhubaneshwar on 17th April, in Delhi and Mumbai on 24th April and in Kolkata on 28th April. Interested viewers can log into Zee Studio?s official website, www.zeedio.tv to get the latest updates on the movie screenings. |