MUMBAI: With temperatures in Mangalore soaring as ever, the stress levels are not far behind. Be it recession led problems, job losses, traffic chaos or tension of getting school admissions, the people of the city seem to be getting drained with the pressure and the sultry weather! To rejuvenate Mangaloreans, BIG 92.7 FM‘s breakfast jock RJ Manjushree helps cope this stress with ‘Beat the Heat‘ a special Summer campaign where the Station is offering extremely innovative and cool on-air and on-ground elements to help listeners‘ remain cool this summer!

The campaign, which will run up to the end of May, will see interesting take on how to remain cool this summer with topics revolving around Skin Care, Food habits, Effective Air conditioning usage, general Do‘s & Don‘ts and will also comprise of expert speak and listeners suggestions. Popular personalities will also come on air to share their tips on how they keep themselves cool and stress free this summer.

The Station is going all out to connect with its listeners on ground through local buses, malls and residential complexes where RJ Manjushree will play games and give away Cool Ice Cream Vouchers from Ideals Ice Creams & Nestle Hampers. Through on-air contests, winners will get to spend time with RJ Manjushree over ice-creams at special Meet & Greets at Ideals Parlour which is the most popular Ice Cream joint in the city.

RJ Manjushree, BIG 92.7 FM says, "We are having a fabulous time entertaining Mangaloreans with our new Summer campaign ‘Beat the Heat‘ and have received tremendous response so far. With our favourite ice cream joint‘s vouchers & chocolate hampers for grabs, people are mobbing us every time we go down to interact with them."

The station has also identified over 20 key locations in the city where the BIG bus would park itself on different days inviting people to come over for a chilled glass of water and dedicate songs on-air.

MUMBAI: The world?s top golfers are all set to stake their claim for the richest prize in the sport, as the Players Championship gets underway this weekend. Widely regarded as the unofficial ?fifth major?, the event promises its winner a 5 year exemption on the PGA Tour, a 3 year invitation to The Masters, a 3 year exemption for the British Open, and an exemption to the U.S. Open and the PGA Championship for that year. Boasting one of the best fields on the golf calendar, the tournament is drawing 76 of the top 100 players in the world this week, including every single one of the top 15.

And all the action will be Live on TEN Sports, the most widely-watched channel on the subcontinent.

Tiger Woods returns to the Tournament Players Club at Sawgrass after being absent last year. His sole victory at the grand event came in 2001, but the world No. 1 and tournament-favourite hasn‘t finished inside the top 10 since then.

For fans in the subcontinent, the big attraction will be the participation of Jeev Milkha Singh. The world no. 36 travels to Florida on the back of some impressive performances, including a 4th place finish at the WGC Championships in March. Other Asian players set to play include South Korea‘s KJ Choi (No. 30) and Japan‘s Shingo Katayama (35). Indian-born Swede Daniel Chopra will, of course, be another man to watch out for.

Defending champion Sergio Garcia, who defeated Paul Goydos on the first hole of a playoff last year, hasn?t had the most impressive run-up to this event, and will certainly be under considerable pressure to retain his crown.

MUMBAI: TIMES NOW, has created history by recording the highest viewership during the General Elections. The channel achieved the spectacular benchmark as it stayed ahead of its competitors by a huge margin across Target groups.
Commenting on the channel‘s performance, Arnab Goswami, Editor-in-Chief said, "Being India‘s most trusted news channel, the responsibility of showcasing the factual realities lies with us. TIMES NOW‘s direct, honest and unbiased reporting coupled with consistent delivery of the best programming during major events, has brought us immense credibility. During the Elections, TIMES NOW has stood out by delivering excellent content through a mix of news, analysis, debates and an unmatched expert panel. The audience trusts TIMES NOW and the figures prove the fact!!."

According to data from TAM for the three phases of the General Elections 2009 so far, TIMES NOW scores 35% channel share compared to just 21% of NDTV 24X7 and 26% of CNN-IBN (CS M 25+ AB, 1 Mn+ markets All India, April 16th,April 23rd and April 30th All day).

Mr Sandeep Sharma,Senior Vice-President Sales and Marketing elaborates, "The ratings clearly echo the viewer confidence that TIMES NOW enjoys.With eight sponsors on Decision 09,TIMES NOW has achieved record revenues for the month of April 2009. TIMES NOW is also the advertiser‘s first choice as it has consistently delivered superior impact and efficacy to the clients‘ advertising plan. This is ratified with the highest secondage and number of clients investing in TIMES NOW every week".

Establishing an astounding win across markets, this colossal surge in the viewership of TIMES NOW displays the loyalty the channel enjoys. For this election, TIMES NOW has drawn the widest, most respected panel of political experts, with stalwarts like Mahesh Ranagrajan, Dileep Padgaonkar, Vinod Mehta, Swapan Dasgupta, Swaminathan Aiyer, Nalini Singh, Paranjoy Guha Thakurta, Sanjeev Srivastav, Manini Chatterjee, Vinod Sharma, Javed Ansari,Gautam Adhikari joining Arnab Goswami and Navika Kumar in the last leg of the campaign.The channel‘s programming, which is branded Decision 09, will spring into "total live" mode as the counting day draws closer.

MUMBAI: "EXCELLENCE KO BAHUMAT MILEGA, TABHI ADVERTISING SALAAMAT RAHEGA"

This is the message that Radio Mirchi is taking to all advertising agencies through the Mirchi Kaan Sabha Morcha.

With the 6th Mirchi KAAN Awards round the corner, Radio Mirchi 98.3 FM, India Hottest Radio station is now giving a wake up call to all Advertising Agencies by performing a street play at their premises.

Scheduled from May 04-07, 2009, Radio Mirchi is organising a humorous street play that is motivating people to be part of this year‘s most interesting elections - The Mirchi Kaan Sabha Elections. The Mirchi Morcha party is campaigning in full swing across the election terrain (Creative Agencies) , conducting rallies, shouting slogans, discussing the need to vote against mediocrity and reminding them again that the day they can witness mediocrity being defeated is round the corner.

The 6th Mirchi KAAN Awards would be held on Friday, May 8, 2009 at The Trident in Mumbai.

According to Prashant Panday, CEO, ENIL (Radio Mirchi), "Radio Mirchi is known for doing things in a unique inimitable style. To keep our spirit of innovation and entertainment going, this year too, we have come up with something unusual. Keeping Election 2009 in mind, we decided to do an interesting take on the election fever raging across the country. We are happy to see such an encouraging response from the agencies and will look forward to their presence at the KAAN Sabha Elections."

The 6th Mirchi KAAN Awards has received a heartening response with more than 750 entries across 15 categories vying with each other for the Gold, Silver & Bronze awards. The other awards include Client of the Year for the most outstanding advertiser of 2008, Radio writer of the year, Agency of the year, Production House of the year and the Voice of the Year awards. And to top the list, the prestigious Crystal Award will be awarded to the most outstanding Radio commercial of the year.

MUMBAI: Kids are all set to rule the roost with Chillar Party. This upcoming flick from UTV Spotboy has gone on floors on 3rd May. Ushering in oodles of laughter, a bunch of notorious kids add to the fun quotient in the small society of Chandan Nagar. The movie is being directed by Nitesh Tiwari and Vikas Bahl.

Chillar Party is the story of a bunch of kids from Chandan Nagar called Encyclopedia, Jhanghia, Akram, Secondhand, Panauti, Silencer, Aflatoon and Shaolin in whose lives enter two strangers Fatka and Bheedu. And together they alter the course of their future by never giving up on what they believe in.

Commenting on his debut directorial venture, Vikas Bahl, Chief Creative Officer, UTV - Spotboy said, "Offering a movie viewing experience with accentuated appeal, ‘Chillar Party‘ is all set to take our dedicated audience to cloud nine. Presenting humour spiced simplicity, ‘Chillar Party‘ will be the children‘s comedy of the year to watch out for."

Director Nitesh Tiwari said, "For me Chillar Party is like chocolate. Kids and grownups will love it equally. We‘re hoping this film will change the way kids are looked at in films and the way kids‘ films are looked at in this country."

With the dynamic director - duo and musician Amit Trivedi teaming up, this comedy riot is sure to have the audiences in splits of laughter.

MUMBAI: The awareness for the effectiveness of radio does not remain restricted only to the metros and has reached the tier II markets too, thanks to BIG 92.7 FM and its enormous network spread across 44 cities of India. The cost effectiveness and penetration of the medium, coupled with the ability to get completely local is what is drawing newer customers to the medium and this time it is none other than the North Central Railways. They have joined hands with BIG 92.7 FM, Allahabad to spread messages on safe journey to travelers, when using the mode of transport. The awareness campaign apart from hosting interesting communication through voice overs will also see the Station jocks communicating with listeners on hazards of track crossing, unmanned crossing, fire, roof top travel and much more. The whole idea is to drive awareness on safety tips thereby ensuring a safe journey.

Besides Allahabad, the campaign will run across the cities of Kanpur, Agra, Jhansi, Gwalior and Aligarh. Railways has now begun using the FM Station effectively to spread awareness among the commoners given that they see it as an appropriate means to reach its target audience. BIG 92.7 FM - Allahabad has seen some remarkable growth on this front, attracting earlier unexplored businesses to radio.

Speaking about the experience of the advertising with BIG 92.7 FM and the new trend of advertising amongst the North Central Railways, Mr. Rajesh Dutt Bajpai ? CPRO ? North Central Railways said, ?This medium is a very effective way for communicating socially useful messages across society. This drive is undertaken to create awareness on train safety measures and security amongst public. This is one medium of communication which is reachable to all the sections and classes of the society. People can listen to the information even while traveling. As a strong medium of advertising, I am confident that through BIG FM, we are reaching our target audience and are able to influence their thought process positively.?

Speaking about this positive trend, Mr. Suresh Singh - Station Director- BIG 92.7 FM Allahabad, said, ?Radio is an extremely local medium which ensures high penetration, while offering economic viability. It offers an excellent platform for local players, who wish to target clearly defined local audiences. We have offered solutions to various sectors and now public sector is on board, which otherwise only looked at traditional forms of advertising and was never exposed to radio. We have put together an extremely robust offering to ensure the communication pegs for a safe journey are encapsulated.?