Bigadda concert for change urges indians the musical way
MUMBAI: Thousands of music lovers? LIVE and pulsating performances...one BIG CONCERT! ?[v] BIGADDA Concert for Change? was the biggest concert that Mumbai city experienced. Acts by the most celebrated and the hottest Indian artists, guaranteed high power adrenalin rush for thousands of screaming fans present at the Andheri Sports Complex.
[v] BIGADDA Concert for Change was a joint initiative by BIGADDA and Channel [v], to urge the youth to ?be the change?. The aim of the concert was to awaken their minds by giving out simple ways in which they could bring about a change in their daily lives. The ecstatic crowd was grooving with Indi-pop artists ? the king of Sufi music? Kailash Kher, Godfather of Disco ? Bappi Lahiri, the ex-viva girl & the bollywood singing sensation ? Anoushka Manchanda and the seamless ? Raghu Dixit. That wasn?t all; After passing the brutal trails and tribulations on [v] Launch Pad, the bands that made it to the top three- Faridkot from Delhi, Reverse Polarity from Kolkata also entertained the audiences with some rocking music and got the crowd all pumped up and jumping.
Music buffs that came in large numbers to groove with their favourite singers went back with a changed approach to life all thanks to the artists. During performances, they were urging Indians to stop complaining and be the change. The singers pledged to the audience to be aware of the various problems existing in the society today. Demand better roads and water supply, report bribery cases at your nearest ACB office, file a PIL on behalf of your people, if issues of terrorism and safety surround you; these were some of the sentiments echoed by the singers. The super cool VJs of Channel [v] ? VJ Juhi, VJ Mantra and Lola Kutty with their remarkable comic timing entertained the crowd.
Speaking about the concert, Prem Kamath, General Manager, Channel [v] said, ?We?ve not even scratched the surface in taking control of our civic fate, as Mumbai?s voter turnout showed. There?s nothing like a kick-ass concert to get minds to open and attitudes to shift, and hopefully we did just that tonight! Change will not come by throwing shoes, but by equipping ourselves with the right tools.?
Shivanandan Pare, COO, BIGADDA says, ?BIGADDA being a youthful and vibrant brand has always supported the need for youngsters to empower themselves. We aim to provide them with access to information and to help them do so, the [V] BIGADDA Concert for Change is one such step taken in this direction. The concert will give practical tips that will help youngsters be the change they want to see in the world.?
Channel [v] & BIGADDA gave thousands of music lovers a ?once in a lifetime opportunity? to witness LIVE non-stop music by some of the most coveted artists who came together on the same platform to entertain Mumbai. This was yet another successful endeavor by Channel [v], the country?s No. 1 music channel and creators of some of TV‘s most path-breaking concerts & BIGADDA.