MUMBAI: Nikolay Davydenko says he will go all out to maintain his stranglehold on the ATP World Tour 250 Austrian Open this week. The top-seeded Russian and former world number 3 will be the overwhelming favourite to win his fourth title here in five years, as he competes in a tough field at Kitzbuehel.

And all the action will be Live on TEN Sports (see schedule below).

As the top seed in 2008, Davydenko had captured his third Austrian title in four years at the Hypo Group Tennis International in P?rtschach, defeating No. 2 seed and defending champion Juan Monaco 6-2, 2-6, 6-2. And this year, the Russian will have his task cut out in the tournament, re-christened the Interwetten Austrian Open, as he competes in a strong field also comprising heavyweights like Croat Ivan Ljubicic, home favourite Jurgen Melzer, Frenchman Fabrice Santoro and fellow Russian Mikhail Youzhny. Davydenko slipped out of the top 10 for the first time in four years this April, so there?s added motivation for him to defend his points and stop the slide.

MUMBAI: NEO Sports, the premium sports channel from Neo Sports Broadcast Pvt. Ltd. uncovers an action packed weekend starting 22nd May 09.

The weekend kicks off with the Sony Ericsson WTA Tour -Warsaw Open, live and exclusive on 22nd May and 24th May at 3:30 pm. Former No. 1 tennis star, Maria Sharapova makes her 2009 singles debut at the Warsaw Open after a difficult rehab from shoulder surgery late last year. Other seeded players like Daniela Hantuchova, Jie Zheng, Agnieszka Radwanska, Aleksandra Wozniak, Sara Errani, , Bethanie Mattek-Sands and many more along with Maria make it an eventful tournament

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The excitement does not end with WTA Tour but the action continues with the Bundesliga?s (the highest level of Germany‘s football league) thrilling finals for the year live and exclusive on Neo Sports on 23rd May and 24th May.

The Bundesliga season 46 enters into its final stages with just few games still to go, five teams are still in with a chance of taking the title. League leaders VfL Wolfsburg are ahead of defending champions Bayern M?nchen on goal difference alone, by a margin of just two, and there is an added prospect of FC Bayern competing with VfB Stuttgart on the final matchday on May 23rd.

According to the popular opinion VfL Wolfsburg will win the tile for the Bundesliga season 46, however it?s never over till its over. Watch the action packed big title fight this weekend on Neo Sports.

MUMBAI: Indian televisions most beautiful couple TINA & HUSSAIN tell Star Vivaah how they met, fell in love and what it takes to keep a marriage going

The couple who have an inter-religion marriage had to wait 12 long years for parental consent.

In a candid and frank chat television?s Barbie and Ken tell Mohnish and Addite how difficult it was to hide their affair from the media all those years. Tina openly admits she was jealous of Hussain?s co-stars and could not understand his work.

She speaks about the pressure of being married to someone with a huge female fan following and also shares one thing she hates about her husband ? his eating habits. Tina claims Hussain chews his food loudly and refuses to serve their guests.

Hussain claims ?No? means ?Yes? for Tina. She always says no before doing anything?she refused to take part in Nach Baliye She refused to do any of the steps their choreographer suggested only to do everything and win the competition.

Seeing the two together it is hard not to see how much they are in love with each other. According to the now seasoned couple communication is key to a great marriage.

Watch out for this special episode where Tina and Hussain get in t?te-?-t?te with the hosts Mohnish Behl and Addite Shirwaiker.

Stay Tuned on Star Vivaah on Friday, May 22, 2009 at 2 PM only on STAR PLUS.

MUMBAI: If the wild setting of the mega reality show ‘Sarkaar Ki Duniya‘ had medieval lifestyles written all over it, its promotions were far far away from medieval. In fact, REAL has used some of the modern tools and techniques in the digital space to reach out to its viewers, the neo-Indians. The channel has used gaming, email campaigns, online glue pages, social networking, cricket contests, and SMS campaigns to promote Sarkaar Ki Duniya. And it did that with some very satisfying results.

REAL created an exclusive site for the show, www.sarkaarkiduniya.com, where viewers could participate in an interactive game and compete with each other to win over 400 prizes. There are over 10,000 registered users playing this game daily. This page also leads web traffic to the REAL official website. www.realtelevision.in, which has downloadable goodies like wallpapers, screensavers, ringtones for the viewers. Visitors can also read regular updates and participate in quizzes, discussion forums and contests!

Sarkaar Ki Duniya is also hosted onBebo, the UK‘s leading social networking site which recently entered the Indian market. When the site launched in March, it tied up with REAL to dish out premium entertainment content for its online users. Bebo also cross promotes the Sarkaar Ki Duniya Game by helping viewers with clues.

REAL has also tied up with Yahoo! to create a Glue page for the show which includes quizzes, episode summaries, videos, pictures, blogs, yahoo! groups and contestant profiles on the show. Viewers can watch out for some interactive contests which will increase consumer engagement even further!

Besides Bebo and Yahoo! REAL has also used popular social networking sites like Orkut, Facebook, Youtube and LinkedIn effectively. Over a million users of these sites collectively view and review Sarkaar Ki Duniya content daily!

REAL also ran a3-week long contest on Sarkaar Ki Duniya by tying up with the Rajasthan Royals wherein 30 winners will be traveling to South Africa on an all-expense-paid trip to watch the Rajasthan Royals play. Viewers of SKD are taking part in the contest through SMS. The contest itself is widely promoted through online channels, advertising and email campaigns. The contest has received over 60,000 entries through SMS in three weeks. The channel used an extensive email and SMS blast campaign to reach out to the target audience. It used mobile communication platforms like smsgupshup.com to reach out to millions of consumers to promote the contest.

MUMBAI: This weekend on ?Touching Lives: The Fit and The Famous?, watch Kabir Khan, director of the much-awaited movie New York, as he pumps up and shares his fitness regime ? also join Hum Tum director Kunal Kohli as he brings out the true taste of India and shares how he keeps himself fit while still binging on his favorite food.

Catch the real men who make reel history only on ?Touching Lives: The Fit and the Famous?, this Saturday, May 23, 2009 at 8:30 am and a repeat telecast at 7:00 pm on only on NDTV Good Times.

MUMBAI: While living up to the Station offering of ‘Jaisa Mood Waisaich Music‘, BIG 92.7 FM, is India‘s first radio station to broadcast coverage of Lord Ganesha‘s devotees‘ walk to Siddhivinayak Temple in Mumbai. The show, called ‘Mangal Murthy Morya‘ airs every Tuesday morning between 1 and 6am, capturing the true devotional spirit of Lord Ganesha‘s devotees in Mumbai. Tuesday mornings in Mumbai, see millions of devotees walking towards their favourite shrine in the city ‘Shri Siddhivinayak temple‘ with a million more at home wanting to visit the temple but are unable to do so.
Hosted by RJ Ketan, the show offers a mix of devotional music and content which meets the requirements of those who cannot make it to the temple. The show covers Ganpati Bhajans and Artis while capturing the mood at the temple as they interact with devotees making a bee-line to the temple.

Mumbaikars believe Tuesdays to be the most auspicious day to visit the Lord Ganesha. Ensuring local connect, the RJ hosts links from the various roads leading to the temple where devotees wait in serpentine and tiresome queues to be face to face with their favorite God. These devotees can hop into the BIG FM Bus to be dropped to the nearest stations while also snacking on refreshments and biscuits after a long wait in queues. This activity is aimed at touching devotees on a one on one basis, whether meeting them personally and taking interesting bytes on air while giving them a first hand experience of radio or giving them the experience of being at the temple, while in their very home. The on air offerings ensures the station‘s music positioning of ‘Jaisa Mood, Waisaich music‘ is met, playing extremely soulful and soothing Siddhivinayak and Ganpati Artis and Bhajans.. It also helps in drawing interesting content for the station from across communities of Mumbai visiting the temple.

Commenting on this local connect initiative taken up by the Radio Station Neerja Dhillon, Station Director, Big 92.7 FM, Mumbai said, "In keeping with the serene mood of Mumbai on early Tuesday mornings, when the city is in a harmonious devotional mood, BIG 92.7 FM, with its show ‘‘Mangal Murthy Morya‘ provides Mumbai with the appropriate situational music and content. Mapping the mood of millions of Mumbaikars each Tuesday morning, BIG 92.7 FM‘s RJ Ketan positively impacts the listeners‘ lives as he helps Mumbai get closer to their favorite God through the unique treatment to the show."