Star News a hit on Youtube
MUMBAI: The MCCS group has partnered with Youtube to offer Star News content on their website. With this partnership, Star News now has a branded channel on Youtube - http://www.youtube.com/starnews.
Within the first few weeks of the launch, Star News has already become the number one partner channel clocking more than a million views. MCCS plans to shortly launch their other TV channels on this platform.
The partnership reflects MCCS‘ move to increase its reach through new partnerships, and to bring new audiences to its network. Clips of latest breaking news
, events and happenings are updated on the channel.Special shows of Star News like Sansani, Saas Bahu Saazish, Khabar Filmi hai are featured in the Playlists thus enabling the user to access his favorite programmes with ease.
Gautam Anand, Head of Content Partnerships, YouTube, Asia Pacific says "Star TV is a recognized brand across Asia and we are excited to have Star News as a partner in India. We‘re committed to providing a broad range of content to our users and this partnership strengthens our offering further. We look forward to working with the team at Star News."
Ramakrishnan Laxman, Head New Media Business says "We are excited with our partnership with Youtube and are happy that our position as the number one news network in the country has also been reaffirmed on Youtube by becoming the number 1 news channel on Youtube."
Media Content and Communications Services (MCCS) India pvt ltd is a Joint Venture between Star India pvt Ltd and the Ananda Bazar Patrika group. The group runs 3 channels Star News in Hindi, Star Majha in Marathi and Star Ananda in Bengali.