• Star News a hit on Youtube

    Submitted by ITV Production on Aug 11, 2009

    MUMBAI: The MCCS group has partnered with Youtube to offer Star News content on their website. With this partnership, Star News now has a branded channel on Youtube - http://www.youtube.com/starnews.

    Within the first few weeks of the launch, Star News has already become the number one partner channel clocking more than a million views. MCCS plans to shortly launch their other TV channels on this platform.

    The partnership reflects MCCS‘ move to increase its reach through new partnerships, and to bring new audiences to its network. Clips of latest breaking news

    , events and happenings are updated on the channel.Special shows of Star News like Sansani, Saas Bahu Saazish, Khabar Filmi hai are featured in the Playlists thus enabling the user to access his favorite programmes with ease.

    Gautam Anand, Head of Content Partnerships, YouTube, Asia Pacific says "Star TV is a recognized brand across Asia and we are excited to have Star News as a partner in India. We‘re committed to providing a broad range of content to our users and this partnership strengthens our offering further. We look forward to working with the team at Star News."

    Ramakrishnan Laxman, Head New Media Business says "We are excited with our partnership with Youtube and are happy that our position as the number one news network in the country has also been reaffirmed on Youtube by becoming the number 1 news channel on Youtube."

    Media Content and Communications Services (MCCS) India pvt ltd is a Joint Venture between Star India pvt Ltd and the Ananda Bazar Patrika group. The group runs 3 channels Star News in Hindi, Star Majha in Marathi and Star Ananda in Bengali.

  • Corporate Voice | Weber Shandwick Augments India Leadership Team

    Submitted by ITV Production on Aug 10, 2009

    MUMBAI: Corporate Voice | Weber Shandwick, one of India?s leading public relations consultancy, today announced an expanded national management structure. Atul Ahluwalia has been elevated to be the President and Dilip Yadav to be the Executive Vice President of Corporate Voice | Weber Shandwick, India. Along with CEO India, Shiv Reddy, they would form a National Leadership Team. Following this, Pradeep Wadhwa has been elevated to be the General Manager for the agency?s Delhi operations.

    Based in Delhi, both Atul Ahluwalia and Dilip Yadav joined the agency during its formative years, and have been instrumental in the growth of the agency through the years.

    Commenting on the appointments, Shiv Reddy, Chief Executive, Corporate Voice | Weber Shandwick said, ?Over the years, our agency has grown rapidly and has become a centre of excellence and globally acknowledged award winning work in public relations. As business leaders at our largest operation in Delhi, both Atul and Dilip have made an immense contribution to this success, Atul with his great traction in leading new business pitches and passionate involvement with key clients, and, Dilip with his rather uncommon ability to intertwine strategic and tactical prowess.?

    ?An expanded national leadership team would now allow us to drive our agency through the next growth phase, offering deeper strategic expertise and introducing new services in emerging areas for the benefit of our clients nationally?, he added.

    Speaking on the development, Atul Ahluwalia, President, Corporate Voice | Weber Shandwick said, ?I am truly delighted at the opportunity that my new role presents. My endeavour would be to extend Weber Shandwick?s novel advocacy approach for the benefit of our clients nationally, and introduce an expanded suite of services and grow our network in India.?

    Added, Dilip Yadav, Executive Vice President, Corporate Voice | Weber Shandwick, ?The discipline of public relations is going through an exciting phase with rapidly evolving media dynamics. This requires new thinking and new solutions. In my new role, I am looking forward to blend our legacy knowledge with new thinking to offer in-line communication solutions to our clients that cut across platforms and networks?.

    Atul Ahluwalia joined Corporate Voice | Weber Shandwick when the Delhi office was being set up. With his astute focus on client business outcomes and strong leadership, he rose to be the Head for the Delhi branch and subsequently as the Head for North & East India operations of the agency.

    Dilip Yadav joined Corporate Voice | Weber Shandwick as an Account Executive. With his passion for innovative solutions to clients, he rose through the ranks to be the Head of the Delhi branch. He has been a winner of the Asia Pacific Leadership Award of Weber Shandwick, and has led several award winning PR campaigns.

    Pradeep Wadhwa with considerable experience counseling senior clients, and proven client servicing strengths, would be responsible for further consolidating and growing the Delhi branch of the agency.

  • MarketGate Appoints Good Relations India as its Communication Consultancy

    Submitted by ITV Production on Aug 10, 2009

    MUMBAI: Good Relations India (GRI), the pan-India strategic corporate communications consultancy, has recently won the PR account mandate of MarketGate, a strategic business and marketing consultancy firm. Consulting on marketing and brand strategies, MarketGate has worked with over 60 clients spread across 24 sectors. MarketGate provides consulting services in the areas of business growth planning, marketing strategy, consumer understanding, brand strategy & management.

    Sharing his thoughts on the partnership, Mr. Shripad Nadkarni, Director, MarketGate Consulting, said, ?We believe it?s important for a firm like ours to constantly communicate with all our stakeholders. We believe we have found the right partner in Good Relations to help us meet our communication objectives.? Ms. Sharda Agarwal, Director, MarketGate Consulting, commented, ?Good Relations India was able to understand our business objectives and align the communication objective to meet our requirements. We look forward to our association with Good Relations?

    Speaking on the association with MarketGate Consulting, Mr. Deepak Kanulkar, Chief Operating Officer, Good Relations India said, ?It is an absolute pleasure to announce that we have won the communications mandate of MarketGate. During one of my earlier assignments at Coca Cola India, I have had the opportunity to work with Shripad Nadkarni & Sharda Agarwal, and it is exciting to be handling the communication mandate for MarketGate. At Good Relations India, we take pride in having clients across various sectors, and our association with MarketGate would just illustrate our passion in providing communication consultancy to a variety of clients.?

  • Gitanjali celebrates 15 Glorious years of Branded Jewellery

    Submitted by ITV Production on Aug 08, 2009

    MUMBAI: It was a night of bling, glitter, glamour and extravagance to celebrate the stupendous success of fifteen glorious years of branded jewellery in India by the pioneers ? Gitanjali Group. The evening saw a glamorous mix from the world of fashion and Bollywood with the likes of Bollywood superstars like Salman Khan, Bipasha Basu, Neil Nitin Mukesh, Celina Jaitely, Dino Morea and a host of others walking the ramp for celebrated designers like Neeta Lulla, Rocky S and Vikram Phadnis.

    The highlight of the evening was the introduction of IIFA BLING with Gitanjali creating a line of Jewelry (Diamond / Gold / Silver / Fashion) and Watches. This line will be labeled ?BOLLYWOOD JEWELS? for IIFA.

    Creativity was at its peak with the crew of Shiamak Davar setting the stage on fire. Cricketing heroes took over the fashion world and it was a delight to see Viraat Kohli, Manish Pandey & Pravin Kumar walk the ramp. Models sashayed down the ramp displaying magnificent pieces which enthralled the crowd. It was a night of glitter, bling and extravagance.

    Speaking on the occasion, Mr. Mehul Choksi, Chairman and MD, ?It gives me immense pride to state that branded jewellery in India has successfully completed 15 years and that the Gitanjali Group have been the pioneers. Gili set an example 15 years ago and revolutionized the entire concept of branded jewellery.

    This success has been possible due to a lot of perseverance, hard work and team effort. Tonight?s evening is a tribute to my fraternity without whom this would not have been possible?

    Glamour met Style this evening where bollywood celebrities like Bipasha Basu, Neil Nitin Mukesh, Raima Sen, Celina Jaitely, Sameera Reddy, Aftab Shivdasani, and Tulip Joshi along with others walked amongst the high priests of style and luxury.

    It was an evening to look out for your favourite stars celebrating fifteen stunning years of branded diamond jewellery and made it a memorable event for everybody present to raise a toast to the pioneers in this field ? Gitanjali Group.

  • The teams crack a muddy puzzle this week on I am a Celebrity

    Submitted by ITV Production on Aug 08, 2009

    MUMBAI: After battling with poisonous creatures and trauma tanks, the teams now gather for some muddy fun!

    The latest challenge involves brains and brawn. The women and men both have to decide which two players from each team will participate and they all choose their most competitive players. Torrie and Patti agree to take on the challenge, while John and Daniel represent the men.

    The teams have to pass through an obstacle course that involves trudging through mud, and muddy water, in order to grab giant pieces of foamy material that are pieces to a puzzle. The challenge involves a lot of strength and endurance, but the women stay neck-and-neck with the men.

    The teams gather to see the Damien and Myleene, who have the results from the elimination vote. The two hosts will reveal that Janice and Patti are safe from elimination; Angela and Torrie are not. But, the results will not be revealed until the end of the show.

    The players all gather around the fire to enjoy a last meal together before finding out which one of them will be going home.

    Stay tuned in to all the fun on I am a Celebrity? Get me out of here on Tuesday, 11th August, only on Star World!

  • 94.3 MY FM launches 'Khaki Ko Rakhi'

    Submitted by ITV Production on Aug 08, 2009

    MUMBAI: Taking the age-old festival of Raksha Bandhan to a new and meaningful level, 94.3 My FM utilised the ‘thread‘ that binds brothers to sisters as their protectors, to disseminate powerful social messages. All the 17 stations of MY FM unveiled the ‘Khaki ko Rakhi‘ drive a day before Raksha Bandhan and on the day of Raksha Bandhan morning girls tied Rakhi on the wrists of the policemen to remind them of their duties-that of protectors of the weak and the helpless-in this instance girls who are vulnerable to anti-social elements and social biases and practices. After announcing the unique concept in the morning show, My FM RJs accompanied young girls from an orphanage to tie rakhi on policemen‘s wrists.

    In Punjab, where the state is grappling with the rising incidence of female foeticide and where the male-female ratio is a shaming, My FM utilised the Raksha Bandhan concept to drive home the powerful social message against female foeticide. On Rakhi morning yesterday, all male RJs of MY FM tied the rakhi on the policemen‘s wrists with the intention of spreading awareness amongst them regarding this serious issue with the message to ‘Stop Female Foeticide‘.

    During other popular shows, RJs invited all aggrieved girls harassed by roadside Romeos of the city to call them. MY FM RJs then officially announced the name of the particular Romeos on air and declared them ‘Bhaiyas‘ of the girls.

    Commenting on this innovative social initiative, 94.3 MY FM‘s Chief Operating Officer, Mr. Harrish M Bhatia says "Radio is a powerful medium for social messaging. On the occasion of Raksha Bandhan, we decide to use our services to throw light on the social evils prevalent in society against our womenfolk. Security of girls is a paramount concern and we want the men in khaki to realise their responsibilities towards the girls."

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