MUMBAI: Speaking the truth is in! It is spreading like virus amongst the viewers on television and NOW has also created a new wave on internet! Sach Ka Saamna, the cult show on STAR Plus sets yet another benchmark with the viewers taking active participation in the online game on www.sachkasaamna.com. The online version of the show has received record breaking whopping 9.82 Lakh views and a unique 4.07 Lakh views in a short span of 2 months.

This is a viral of Sach Ka Saamna is virtual lie detector where the prank is played among friends. When a user log on to www.sachkasaamna.com, he chooses one of his friends. He needs to fill in 5 personal Q?s on his friend along with their answers. The friend gets an email telling him about an amazing virtual lie detector which can tell if you are telling a lie by the electrical impulses from your palm. The friend is asked to place his palm on the one section of the screen and asked the same questions which were selected and answered. At the end of the session he will be told that this is an online prank and later asked if he wants to send this to his friend.

Speaking on the achievement, Mr Anupam Vasudev, EVP, Marketing, STAR India, said, ?We are proud to have created this kind of impact and reach through other medium than television. The overwhelming response to the viral initiative reinstates the fact that the society has come off age and is ready to face the truth. We are glad that our concept has been well received and is helping people enrich lives?.

Commenting on the stupendous success on internet

, Madan Sanglikar, Mindshare Partner, Invention, Mindshare, ?The most challenging part of online production is creating a viral, as it?s always difficult to predict what message will travel on its own strength. Add to that a layer of interaction which is not just a funny take, but an engagement tool which lets one participate & then pick & choose its recipients. Interactive virals also run the risk of not being forwarded to as many friends as a basic viral would be. Keeping this background in mind, the Sach Ka Saamna game on internet did cover a lot of ground reaching about 250 thousand unique users with a about "4 times higher than average" time spent interacting with it. Good content & the right insight are always essential to hit the goldmine.

Sach Ka Saamna stirred the soul of millions to face their hidden truth and gave truth an all new meaning. It bows out gracefully tonight from small screen but it will continue inspire the ?quest for truth? for years to come.

MUMBAI: Nyka Events Private Limited conceptualized and executed the launch campaign of Anacin Multi Pain Tablet across seven cities in South India. The core idea behind the event was to introduce and communicate the launch of Anacin Multi Pain Tablet to dealers and distributors in the southern region. Brand ambassador for the same, film actor R Madhavan, revealed the product at an innovative and fun filled promotional event. The campaign also covered Madurai, Trichy, Hubli, Salem and Coimbatore.

Nyka Events uniquely crafted the event around the Kamal Hassan movie ?Sakala Kala Vallavun? which means ?Master Of All Arts?. Similarly Nyka Events highlighted ?Anacin Multi Pain Tablets? as a ?Cure to Many Ills? by relating it to this Tamil hit.

In accordance with the theme Nyka Events addressed the invites for the event as a special screening of ?Indriya Sakala Kalla Vallavan?, which means ?The Master Of All Arts Today?. Anacin being a quick relief medicine for curing virtually all kinds of pain such as head aches, body aches, back aches, joint pain, tooth aches and almost all pains associated with cold and fever, reflected these properties flawlessly.

In accordance with the plan of keeping the revelation of the actual reason for the invitation a surprise, R. Madhavan brand ambassador, was introduced as a special guest for the screening of the movie, ?Indriya Sakala Kalla Vallavan?. R Madhavan explained to the audience that the reason he was at the event was because a close friend of his played the lead role in the movie.

A dedicated teaser especially composed, sung and produced in Tamil on the lines of ?Indriya Sakala Kalla Vallavan? was the central sound track, which repeatedly played through out the event. The song in Kollywood style generated hype and suspense among the audience with actor R Madhavan taking the centre stage. As the teaser ended, Madhavan invited the audience to give the mahurat clap which revealed Anacin Multi Pain Tablet as the true hero of the movie ?Indriya Sakala Kalla Vallavan.

?To club a South Indian Film personality with a pharma product has been a challenge overcome creatively. It is easy for the audience to associate themselves to the super hit movie hence easy for us to evolve a concept around the movie which ensures the audience has held your hand and you can lead them to our product properties - in a way that they can relate too?, added Shankar Ganesh, Managing Director, Nyka Events Private Limited.

MUMBAI: Fever 104 FM, Official Radio Partner for Mumbai‘s biggest dandiya event ‘Sankalp 2009‘ has roped in popular actors ‘Priyanka Chopra‘ and ‘Harman Baweja‘ for a unique navratri promotion known as ‘Gaana Su Che contest‘

As a part of the contest, Priyanka Chopra and Harman Baweja, lead actors of the movie ‘What‘s Your Rashee‘ can be heard singing lines from popular Navratri hits on Fever 104 FM along with Falguni Pathak. Listeners who guess the correct meaning of the lines will be given passes for Sankalp 2009 and a lifetime opportunity to play Dandiya with both Priyanka and Harman. Both the actors are hugely excited about dancing with their fans at the city‘s biggest festival and had a blast belting out Gujrati songs on Fever 104 FM for the contest.

In addition to the contest, Fever 104 FM also has a host of Bollywood stars sharing their dandiya experiences and sending out festive wishes to listeners on air.

Commenting on this exclusive contest, National Marketing & Promotions Head, Neeraj Chaturvedi says, "At Fever 104 FM it has always been our endeavor to give our listeners the most exciting content and opportunities. We are happy to give our fans an opportunity to meet Bollywood stars like Priyanka Chopra and Harman Baweja. Sankalp is a long-standing tradition in Mumbai. We are extremely happy to partner with them and hope our listeners have a great time".

MUMBAI: BIG 92.7 FM, India‘s No. 1 FM Station Network has set the stage for Navratri revelers with its BIG offerings both on air and on ground. The Stations in Mumbai and Gujarat have ensured listeners are taken on a Dandiya joy-ride with its music offerings already running on the Station right upto the 28th of September.

Listeners tuning into the Mumbai Station stand a chance to win passes from over 20 of the best Dandiya events across the city, ranging from Naidu Grounds - Kora Kendra to the grand festivities at the Antonio School grounds and just to name a few. Passes for leading Dandiya shows like Sankalp and Hotel Tulip with Adesh Srivastav are also being given out on the station, with the total count of passes that stand to be won reaching a whopping 9270 in number.

Interesting on air contests will see RJ‘s accompanying listeners to the events to enjoy the festivities as they judge the BIG Dandiya King and Queen at select venues. Updates from some of the best Dandiya destinations along with celebrity bytes on the festival will ensure unlimited entertainment on the Station.

Turning up the heat on the fashion quotient, the Station has none other than fashion designer Rocky S offering lucky listeners a festive outfit. A dream for many, listeners have been participating in the Stations contests in huge numbers as they fight it out to win the Rocky S outfit. The outfit will be given out amidst much pomp and fair with the designer himself handing over the outfit to the lucky winner.

The BIG FM team in Gujarat has ensured that its listeners enjoy all 9 nights at the best venues in the three cities of Surat, Vadodara and Rajkot. In Surat, the station has tied up with Indoor Stadium, Surat‘s biggest garba venue and will be airing all the excitement at the Indoor Stadium throughout Navratri. A Big Booth will be placed inside the stadium from where celebrities, organizers and winners of different competitions shall get a chance to go on-air.

Vadodara BIG FM has tied up with the biggest garba organizers and will see huge number of passes being given out on air to some of the best Navratri destinations in the city

At all the BIG FM stations in Gujarat, on-air programmes designed for Navratri, will have interviews with celebrities performing at partner venues, debutant Garba troupes, RJ talk on fashion tips, style check , modern garba attires and much more.

Commenting on BIG 92.7 FM‘s Navratri celebration plans, Mr. Anand Chakravarthy, Sr. Vice President, Marketing - BIG 92.7 FM, said, "At BIG 92.7 FM we celebrate festivals with listeners amidst much pomp and fair making it very special for them. Our entertainment package ensures listeners are highly entertained as they celebrate and enjoy the festivities with the Station - whether it is the music mix, the celebrity quotient or the on ground interaction, engaging with them at different platforms. Our robust plans promise listeners the true musical festive offering. We wish all our listeners a very happy Navratri."

MUMBAI: Cool Quotient has taught you how to make a great impression and how to get adventurous?

Now it‘s time for you to put your creativity to the test! Join Gaelyn as she visits her first college festival Umang and explores a unique competition? imagine custom made coffins!

It‘s then a test of the most imaginative pickup lines to be used and not forgetting the fashion angle?.get creative with your dressing on Cool Q!

Tune in to ‘Cool Quotient‘ this week on September 22, 2009, Tuesday at 9.00 pm with a repeat on following day at 1 pm only on NDTV Good Times.

MUMBAI: Ex model and former Miss India ? Shikha Swaroop is all set to make a comeback in the popular thriller serial ? Black. Based on a series of paranormal activities and telepathic powers ? Black - airs on 9X every Monday to Thursday at 10 pm.

Produced and directed by Sunil Agnihotri ?Black? is the journey of special investigation officers Ranbir played by Mamik, into the unknown dark world that exists around us. Shikha will be seen in a role of a forest ranger from the regions of Malda and will play the character of Kiran Malhotra.

Shikha returns to television after a long hiatus. She has earlier portrayed the role of Princess Chandrakanta in the Indian fantasy series called Chandrakanta, which was a huge hit among viewers across the country. Incidentally, Chandrakanta was also directed by Sunil Agnihotri and the series also featured Mamik.

So tune in to 9X and watch the all new season of Black starting 21st September, every Monday to Thursday at 10 pm.