MUMBAI: On the occasion of the birth anniversary of the great martyr Bhagat Singh, Zee Network proudly evokes a sense of nationalism by celebrating the ?Inquilab Divas? on September 27th. Being a responsible Indian TV network, Zee undertakes the initiative to salute our national hero and honor his sacrifice with a view to re-instill the spirit of patriotism amongst its viewers.

Septmeber 27th will see all Zee Network channels with unique elements, celebrating the spirit of patriotism with great enthusiasm. The network would appeal the citizens to wear orange/saffron, offering tribute to the great freedom fighter. The channel would run astons, bugs and promos with this patriotic message. The look and feel of Zee?s websites & channel logos will be designed in sync with the idea. Well-known television and film artists have joined hands in this novel initiative and will be seen appealing to the viewers to pay tribute to Shahid Bhagat Singh. Through various activities & means the message that Zee would send across is -?Bhagat Singh ke iss Janamthihti par Zee Network mana raha hain Inquilab Divas ? Aao Pehne Basanti Chola?

Commenting on this initiative, Puneet Goenka, CEO, Zee Entertainment Enterprises Limited, said, ?Through our various shows/events and activities, we have always propagated our rich cultural heritage. Even in course of cut-throat competition, we haven?t deviated to programming or messages that would hamper our country?s sentiments. Our Indianness is our biggest strength and we are proud to initiate the ?Inquilab Divas? with a view to re-live the patriotic fervor. I truly hope that viewers show the desired respect and enthusiasm in this initiative and together, we strengthen the sense & pride of being an Indian.?

MUMBAI: When the consumers and food retailers are reeling under the impact of high commodity and food prices, McDonald‘s has boldly launched Extra Value Meals (EVM‘s) in the country, and is hoping to further strengthen its leadership position in the Indian market, by increasing its value proposition which rests on quick service and affordability. The extra value meals have been launched at prices starting from INR 85 only.

Extra Value meals have been one of biggest success in the McDonald‘s system across the world during these difficult economic times, and have contributed to the growth in sales. This launch is no knee jerk reaction, but a planned move by the industry leader to strengthen its already strong brand position in the country.

According to Sanjiv Katyal, Director - Marketing, McDonald‘s North & East, "We are very well established in consumer minds, and have been testing menu options to take care of their needs across different day parts. With the launch of Extra Value meals, we have been able to fill an important gap that was felt during the Lunch and the Dinner Hours. It is specifically targeted towards customers looking for a quick, hygienic and an affordable meal".

With the launch of EVM‘s, the company has revised the price of its meal combos to new price points. McVeggie, with Medium Fries and a Medium Coke is at INR 85...whereas, the non-vegetarian option, McChicken meal combo is now available with medium fries and a medium Coke at Rs. 99/- only.

Providing a rationale for the price revision during these trying times, Vikram Bakshi, Managing Director, McDonald‘s North & East, said, "Rising commodity prices have certainly hurt us, but at the same time we cannot have a knee jerk reaction and keep hitting the menu board. For McDonald‘s, the affordability has been cornerstone of our success, and helped us drive volumes. We felt there was scope to build sales by giving compelling reasons to our customers to come to McDonald‘s more often. Moreover, we see great opportunity in the growth of meals through this strategy. We are looking to increase our meals sale to 35 - 40 percent of the total sales (which at present is at 25 per cent)."

MUMBAI: Keeping in mind the symbolism of Dussehra, victory of good over bad, Radio City‘s Kasa Kai Mumbai, the city‘s most connected show is now set to identify and address social and civic issues which plague Mumbai.

Mumbai ke Raavan Ke Dus Sar, is a unique campaign initiated by Mumbai ke dost RJs Archanaa and Salil on the breakfast show Kasa Kai Mumbai (7-11 am) where they will focus on the 10 evils that Mumbaikars are facing day in and out.

Radio City will highlight a new issue each day. The issues include Population menace in Mumbai, the nuisance of spitting, poor garbage management, Illiteracy, the advancement of slums, poor Infrastructure, Electricity & water shortage, Traffic Problem, Public Transport concerns as well as the rampant construction.

This week long initiative will see listeners ranking the concerns on order of priority with possible solutions being discussed. In addition Mumbaikars will also have an opportunity to get view points of the concerned authorities and interact with them.

Talking about this unique drive Rana Barua, Executive Vice President, National Head-Programming & Marketing Radio City 91.1FM said, "Radio City‘s Kasa Kai Mumbai is the show that cares about the well-being of the Mumbaikars and touches upon everything that‘s relevant to them. In the recent past we have taken various initiatives under Kasa Kai Mumbai, such as City Ki Taxi, Chai Garam and Kanda Bhaji which have evoked a very positive response from Mumbaikars. In line with the spirit of Dussehra, Kasa Kai Mumbai will be upholding issues relevant to the Mumbaikar and will help find a solution to the same.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

MUMBAI: In a period where Bollywood superstars like Salman Khan and Akshay Kumar are reigning the Indian television with their participation on various reality shows, Zee TV?s L?il Champs have found their way to people?s hearts and are the undisputed leaders when it comes to their popularity. The latest TAM data shows that the number of viewers watching the show have far surpassed than those watching other star-studded reality shows on other channels.

According to the TAM data, the show started with the 3.47 million people watching the episodes during the launch which has recently gone up to 4.4 million in the past week. This further validates that the popularity of ?Hero Honda Sa Re Ga Ma Pa L?il Champs? has been soaring ever-since its launch gathering further eyeballs.

In just three months of the launch, Zee TV?s Hero Honda Sa Re Ga Ma Pa L?il Champs has created stars of the kids who are not more than 14 years old. According to Mr. Nitin Vaidya, COO, ZEEL and Business Head, Zee TV, ?it?s the spontaneity, innocence and charm of these kids that have grabbed audiences? attention and have garnered tremendous love for themselves amongst the viewers. Introducing Afsha and Dhairya (the 6 & 10 years old anchors of the show) was one of the biggest innovations on the show and today both of them along-with the participants have become the topic of discussion in every household today.?

Mr. Vaidya, further added, ?We always believed that television is not about popular movie stars but about creating its own stars. It?s particularly overwhelming in the case of L?il Champs as these tiny tots have not only impressed the audiences with their exceptional talent but have become their favorites. To beat film stars? popularity, in a country where Bollywood is followed as a religion, is a huge achievement by itself.?

MUMBAI: As the wedding season is just about to begin, Great Indian Bazaar prepares you to look your best and buy your best with the best deals available. The show, unique in itself brings to you cheaper, yet smart options to buy clothes and bridal jewelleries.

This week, the show teaches you how to make a style statement by draping the same saree in six different ways to different occasions. It also helps you to learn some unique ways of packing the wedding gifts.

Tune into Great Indian Bazaar and let it be your Guru for all your wedding shopping on Saturday, 26th September at 4:30 pm and Sunday, 27th September at 3:30 pm only on NDTV India.

MUMBAI: This week A Journey like Never Before brings to you Kiran Mazumdar Shaw, the bold and powerful woman entrepreneur who has revolutionized the biotech sector in the last 20 years. Kiran in a t?te-?-t?te with Rupali Tewari reveals her success mantra of doing things with a sense of daring and difference.

On the show Kiran admits that she reckons herself as an accidental entrepreneur and never dreamt of running a business as big as Biocon. But her undying spirit to take up challenges helped her overcome every obstacle and set her ready for the next.

Catch the journey of Kiran Mazumdar Shaw from being a small-time entrepreneur who started with Rs 10000 in a garage to running one of the leading biopharmaceutical enterprise in the country on Fly Kingfisher presents A Journey Like Never Before on 26th September, Saturday at 8.30 pm with a repeat telecast on following Sunday at 10:30am and 5.00 pm only on NDTV Profit.