MUMBAI: JWT Mumbai has been awarded a Gold in the category of Social Strategy: Best Strategic Thinking for Social Impact.
at the prestigious Jay Chiat Awards For Strategic Excellence 2009.

The Case Study, entitled When Over 2 Million Unlettered Indian Kids Said "Jai Ho" is for the Teach India Campaign.

Teach India, the largest educational program in the world, was launched by The Times of India in 2008. One in three illiterates on the planet is an Indian; a paradox given that India also has the third largest pool of educated people anywhere in the world. The Teach India Campaign sought to bridge this chasm through a clarion call for volunteer action. The Teach India campaign was a massive on-ground mobilisation & enabling exercise, in a sharp departure from the past, where such initiatives remained just at the message level.

JWT developed an integrated campaign including TVC, outdoor, print, ambient and an online microsite. The results have been phenomenal. To date, Teach India has recruited over 100,000 volunteer teachers, 2 million students, 100+ NGOs, 31 companies and 32 schools.

Commenting on this, Dhunji S. Wadia, Managing Partner, JWT, said, "Teach India is a programme about transforming the lives of disadvantaged Indian children. It is perhaps the largest such programme in Indian history. If you thought you couldn‘t teach, we would train you. If you worried about getting students, we provided eager students waiting for teachers, a full pipeline. If distance was an issue, we matched your location to the NGO and pupils near you. Conventional thinking and past social programmes had always called for volunteers to teach. This noble thought has been oft repeated, with marginal success. ‘Let‘s Learn to Teach‘ was our clarion call. All we asked from volunteers was 2 hours a week. Who could refuse that? Perhaps not too many. No programme has even come close to Teach India‘s ambition and results."

Teach India was also seen as one of the three most interesting case studies; so we were honoured by being asked to present at the Awards Ceremony.

The Jay Chiat Awards for Strategic Excellence are the first global advertising awards that recognize brilliant strategic thinking which resulted in path-breaking creative execution. JWT Mumbai created history last year by winning the Grand Prix. "Diamond Bride", the winning case study, was also the first ever Indian entry to be shortlisted.

The 2009 4A?s Jay Chiat Awards for Strategic Excellence were presented during Advertising Week, September 22, 2009, in New York.

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MUMBAI: India?s budding young animators are kicking up a creative storm in Asia with the highest number of entries submitted on Toon Creator - an innovative online platform powered by Cartoon Network and Hewlett Packard (HP) that invites kids to create their own toons.

Since its launch on June 30 at CartoonNetworkAsia.com, over 100,000 new animations have been submitted from around the region with page views totaling 3.2 million and over 530,000 unique users. Indian kids? animations comprise an impressive 30 per cent of all submissions while over 2,40,000 new, unique India users have been registered on the website to check out the talent.

Kids have also embraced the Toon Creator Awards, Cartoon Network and HP?s inaugural online animation contest. Here, young animators are challenged to create a 25-second ending after viewing a five second mini-cliffhanger from either a Ben 10: Alien Force or Chowder episode.

With close to 20,000 individual and over 3,000 school contest entries received and submissions increasing by the minute, Toon Creator Awards is proving a popular platform for kids aged six to 14 to nurture their creativity and express themselves through technology.

Benjamin Grubbs, Regional Director for Turner Entertainment Interactive Media said, ?The response to the Toon Creator Awards has been fantastic and we are excited that it has captured the imagination of kids from over 18 countries and territories throughout the Asia Pacific region. What?s outstanding is the creativity and enthusiasm of kids from India as they shine with highest number of entries from the region. We have seen some excellent submissions appearing online and if these are anything to go by, the Indian animation industry has a very bright future with a huge talent pool!?

Ajay Mohan, Vice President, Marketing, Personal Systems Group, HP Asia Pacific and Japan said, ?We are delighted that kids across the Asia Pacific region have embraced the Toon Creator Awards and are overwhelmed with the talent, creativity and imagination they have shown through their submissions. Over the years the development of technology has given people of all ages the ability to express their creativity in new ways and it is a pleasure to see it in action.?

Toon Creator Awards is open to applications for both school and individual categories until September 30, 2009. Cartoon Network and HP are teaching children how easy it is to use Cartoon Network?s animation software through live demonstrations at participating schools. HP computer booths have also been set up in selected schools in participating countries to allow students to use the software, with mentors on hand to guide them through the process.

Amazing prizes are up for grabs and winners from each category will be determined by a combination of online votes and a professional judging panel from HP and Cartoon Network. Individual country winners will each receive a HP Touchsmart PC and automatically qualify for the regional competition to win a HP connected home grand prize. The ultimate regional Toon Creator Award winner will see their dreams become a reality with the winning project broadcast on Cartoon Network. The school with the most registered entries will also win three HP Touchsmart PCs for their computer lab.

MUMBAI: After the flags and the wooden board tasks, the 4 contestants Nitin, Neville, Himanshu, Priyanka, Feroza and Mehek survive the challenging 11th episode. The 12th episode of DADAGIRI this Saturday, 26th September, 7:00 to 8:00 p.m. only on UTV Bindass is an absolute macho task where muscles, brain and balance are of utmost importance. The male contestants will compete with each other in the breath taking ?HunkRider? task.

The task will begin with the stunt man riding the bike and the fighters will stand on the bike. Once the bike reaches the net, the fighters will jump on the net, climb up, take the key and run to the stationed bike, carry the small tub which has the balloon and drive towards the end point making sure the balloon doesn?t fall. There is a target board at a distance which has 10, 20, 30, 50 marked on it which are timings marked in seconds. The fighters have to drive to the target board and hit the balloon and whichever mark it hits that many seconds would be subtracted from their total dare timing. The twist is that once they start the bike they cannot stop it or put their foot down. The dare has to be completed while in motion.

At Sonali?s playground, the boys are going to help the girls. Each girl has to choose a boy according to their height. The dare is 10 Balls equals 1 goal. The fighters have to use their mouth/nose/face to push the balls in the goal post. The twist is that the boys will wrap their partners like a mummie in strips dipped in a mixture of cow dung, horse dung and horse pee.
Each part of the body has to be covered except eyes, nose and mouth. The fighters will then have to lie on their stomach and crawl and get the ten balls in the goal post within 10 minutes.

Watch the contestants as they struggle to survive the meanest show and face elimination in the 12th week of this journey!!!

Catch the 12th action-packed episode of the ?baap? of reality shows ? Hero Honda Hunk Bindass Dadagiri, this Saturday, 26th September, 7:00 p.m. only on UTV Bindass!

MUMBAI: Master Blaster Sachin Tendulkar is up for sale for a day! Saif Ali Khan is selling his sunglasses. Deepika Padukone is selling her handbag and Imtiaz Ali is selling the script of one of his movies. Leading CEOs like Narayana Murthy, Kumar Birla and KV Kamath are selling a day of their time. So what?s happening? Are we in for a serious economic downturn?

Not really ! All of them and many others are participating in the first edition of the Joy of Giving Week, to be held from September 27- October 3, 2009 across India. They are participating not by just giving money, but by committing their time, skills and resources for a cause. A day?s cricket coaching with Sachin, an opportunity for ISB students to shadow India?s leading CEOs for a day, Saif?s mobile phone, sunglasses and bag and Deepika?s easel and handbag from the movie Love Aaj Kal, an Imtiaz Ali autographed original script of the blockbuster hit movie, Jab We Met and a few other items will be auctioned at www.eBay.in/jgw with the proceeds going to a range of charities chosen by each of these personalities.

The auctions will go live on eBay at 12 noon on Friday, September 25, 2009 and end at 12 noon on October 5, 2009. A nominal minimum bid price of Rs1,001 has been kept for all items, to encourage every Indian to get a chance to bid, even if not win, these wonderful opportunities. More items will get added to the site during the Joy of Giving Week. eBay is providing the auction engine and support completely free of cost as its contribution to the effort.

Sachin says, ?I will spend quality time with the person or team that bids generously. All the money is going to a good cause, and I will reciprocate by offering some serious cricketing tips, besides suitable photo opportunities and I?ll end the camp with lunch together with the participants.?

Saif Ali Khan says, ?As part of the Joy of Giving Week, I am myself auctioning some of the things I used from the movie - Love Aaj Kal, like my mobile phone, my bag and my sunglasses. It is all for charity, for a great cause, so please give freely?.

Deepika Padukone added, ?I am offering on auction things from the movie Love Aaj Kal, like my foldable easel and even a little handbag that I used. The proceeds will go to help the underprivileged girl child. So bid generously, and together, let?s celebrate the Joy of Giving Week?.

Imtiaz Ali, Director of Jab We Met, said, ?The Joy of Giving Week is an idea whose time has come. The 21st century belongs to us Indians and we can take our rightful place among global superpowers if we all join together and give to create opportunities for the less fortunate.?

The auction of the opportunity to shadow leading CEOs is a ?private auction? limited to the students of ISB in the first year. More than 100 ISB students are participating, with bids averaging well over Rs25,000 to ?shadow? a CEO for a day.

The proceeds from Sachin?s auction will go towards Apnalaya ? a Mumbai based NGO which helps slum children towards leading a better life ? a cause that Sachin has been associated with for quite a few years and provides significant financial support to. ?We are delighted and thank Sachin for this most generous gift of his precious time to benefit Apnalaya?, said Leena Joshi, Director, Apnalaya.

Proceeds from the auction of Love Aaj Kal items will benefit IIMPACT, an NGO founded by IIMA alumni to educate under-privileged girl children, working in four rural districts in the states of Rajasthan and U.P., Karnataka and Jharkhand. Sharing his excitement, Anil Tandon, President of IIMPACT, says, ?On behalf of 10,000 IIMPACT girls we thank the team of ‘ Love Aaj Kal ‘ from the bottom of our hearts. We are truly happy that ‘Love‘ can create such a difference!"

MUMBAI: TIMES NOW, India‘s leading news channel brings an intriguing discussion featuring the charismatic MNS leader Raj Thackeray in an interview with the doughty Arnab Goswami on "Frankly Speaking with Arnab".

Watch Raj Thackeray in his first interview to a national TV Channel. In a fiery dialogue with Arnab, Raj Thackeray discusses his brand of politics. TIMES NOW will feature Raj Thackeray in his candid self while he answers questions pertaining to MNS and upcoming elections, Chatt Puja, mentor Balasaheb Thackeray and fighting the cause of the ‘Marathi Manoos‘. The powerful discussions are carried out with Raj Thackeray vowing to keep the pride of Maharashtra intact as he fortifies his stance by answering all questions in chaste Marathi!

Frankly Speaking with Arnab:
Saturday: 26th Sept at 10.30 am & 10.30 pm
Sunday: 27th Sept 02.30 pm & 09.30 pm

The special shows that add to the weekend entertainment at TIMES NOW include ‘TOTAL RECALL‘ and ‘THE FOODIE‘.

This week the ‘Total Recall‘ team speaks to veteran Bollywood filmmaker Mahesh Bhatt. Watch the award winning Director discussing his movies, life and about voicing his firm opinions on issues that matter.

Total Recall: Mahesh Bhatt
Saturday - 12.30 & 9.30 pm
Sunday - 01.30, 05.30 & 08.30

Also, as the festive sprits soar high in the country; ‘The Foodie‘ brings the flavor of Gujarat as Kunal Vijaykar prowls through the streets of Ahemdabad in his quest for sumptuous Navratri fare whilst trying to match the Dandiya Beat!

The Foodie:
Saturday - 01.30 and 05.30 pm
Sunday - 11.30 am, 03.30 & 07.30 pm, 12.30 am

Catch the weekend exclusives only on TIMES NOW

MUMBAI: The auditions are on...and so is the final call for entries?it?s the last chance to register! ZoOm India?s hottest destination for Bollywood glamour and style and SAFI the trusted skin companion of every modern teenage girl presents ?SAFI ZoOm Face ?09?. The mega hunt for India?s most glamorous and sensational girl as ZoOm?s freshest female anchor is on. ?Safi Zoom Face 2009? is the search for the girl who has the look and oomph coupled with a great personality and attitude. The contest runs across 27 cities in India, while Mumbai, Delhi, Kolkata, Lucknow and Hyderabad play host for the regional auditions which started from Tuesday, September 22, 2009.

Over the past years ZoOm has had gorgeous faces showcasing style, glamour and of course everything related to Bollywood to the audience. ?SAFI Zoom Face ?09? is an attempt to add yet another gem to its charismatic list of high profile anchors as ZoOm will bestow a one year anchoring contract to the talented and lucky girl.

The final short-listed candidates from each of the five cities will be put through a series of tasks by the glamorous ZoOm Anchor who along with prominent celebrity will judge the participant?s confidence level, presence of mind, style and posture while facing the camera. All the excitement will take place in Mumbai. The excitement continues as ZoOm audience too will get a chance to vote for their favorite contestant through an on-air poll via SMS and online voting.

The contest is open to girls who are 18 years and above. To start with, the participants were put through an intense selection process during the audition and regional rounds in their respective cities. The judges interacted with each individual on a one-on-one basis to evaluate their confidence and talent. The selected and short listed candidates from the best of the stunning line up proceeded for the regional finals. For more details on the venue for auditions and timings, one can log on to the website

zoomface.buzzintown.com.

If you think you have the talent, look?and are confident that you could be the face that ZoOm is looking out for ?SAFI ZoOm Face 2009?? go grab your chance as the world of glam and fame awaits you. Online registration open till September 29 2009. Mumbai Auditions on Tuesday 29th September 2009.