MUMBAI: FMCG Major CavinKare today announced the launch of Spinz Black Magic, a new variant under the popular selling deodorant brand ‘Spinz‘.

Research findings substantiate that 30 % of women use Men‘s Deo as the liking for strong fragrances is very high amongst girls. With an active lifestyle girls/ women feel the need for smelling good and feeling fresh all through the day. Traditionally while most female fragrances are mild, the key intent behind the Spinz Black Magic Launch has been to launch a Musky Floral blend of fragrance in the Spinz female deodorant range along with an attractive all black packaging to meet consumer‘s need.

Brand Ambassador Genelia D‘Souza unveiled the product Spinz Black Magic deodorant against the backdrop of the International State of the Art technology at the Spinz Livewire Counter at Phoenix Mills.

Speaking at the launch, the gorgeous Genelia said, "Spinz is an edgy youth brand, and the brand spirit is like me of being the Unstoppable. Today youth are obsessed with grooming and it is not just about looking good but also about Smelling great. Their active lifestyle makes them desire for stronger fragrances that last longer. Spinz understands the pulse of the youth and constantly innovates, be it through new Product ideas, packaging, investing in new age Media like Spinz Livewire or other cool youth centric formats.

When the brand team approached me with the new fragrance and packaging for Spinz Black Magic, I felt the packaging is stylish, edgy and very attractive and the fragrance a beautiful blend of Strong Musky floral notes. I am confident this would be among the fastest moving Spinz Deo variants.

Also Spinz Livewire is another such venture which uses cool new-age International Technology which is 1st of its kind in India".

According to Mr. Vineet Trakroo, VP (Marketing), Personal Care, "Spinz has undergone a transformation in the past year and is coming closer to youth with its new packaging and youth focus. There is a need for strong fragrances amongst women, and hence the launch of Spinz Black Magic. This is the beginning of a range of Products designed for the active youth.

Spinz also associates itself with cool technology and innovations which excites the youth like the Spinz Livewire."

Spinz in its endeavor to becoming a youth lifestyle brand has come closer to them through the Spinz LIVEWIRE which uses new age International Technology which is 1st of its kind in India. Spinz Livewire features 6 life sized screens and a State of the art camera, which grabs a burst of 6 actions in quick succession. Participants are encouraged to express how edgy do Spinz Deodorants make them feel by dancing, jumping, or simply posing while the installation captures their grooviest move. Spinz LIVEWIRE has been running in Mumbai over the last 1 month across popular malls.

Lucky young winners who gave the best edgiest pose got to meet the brand ambassador Genelia D Souza and pose with her in front of the media and public!

The all new Spinz Black Magic deo has an attractive packaging, which is priced at Rs. 150 only and will be available at all the outlets across the country.

MUMBAI: Priyanka Chopra needs no introduction. The reigning queen of the silver screen is delighting audience with collection of successive hits, displaying her versatility as an actor in a myriad of roles. This gorgeous young star takes on a new role on the small screen with a special appearance on the first of its kind cult reality show BIG SWITCH on UTV Bindass.

A crusader and supporter of underprivileged children, Priyanka makes her presence felt on the BIG SWITCH as she introduces the audience to the team of 10, young, intelligent and driven contestants. Their interactions are packed with discussions about their dreams, aspirations and struggles, where Priyanka also shared her experiences in achieving what she set out to do. Before they set out on their new adventure with the BIG SWITCH, Priyanka packed a special surprise for each of the kids, which brought big smiles and a few tears from the contestants. Priyanka specially put these surprises together for her special friends! She then escorted her new friends to the location where they would begin their journey on the BIG SWITCH.

MUMBAI: Surf Excel, a leading detergent brand from Hindustan Unilever Limited, has come together with India?s leading Radio Network, Radio City 91.1 Fm to celebrate International Peace in Mumbai, where Children across the city got dirty for a noble cause and spread the message of peace in a unique & colorful way.

Children across Mumbai are invited to participate in this activity through an on air campaign on Radio City. Across schools, kids will leave colorful hand impressions on multiple canvases. Surf Excel will then showcase these canvasses on hoardings and in malls across the City, in a bold statement for World Peace as defined through a Child?s eyes.

Commenting on this initiative, Ashit Kukian - President - Sales, Radio City 91.1FM says, ? World is in need of peace and who else will be better messengers than little children carrying the flag of peace with them. Radio City is happy to join hands with Surf Excel to get this concept of ?Daag acche hain? across to people with the message of peace through this initiative. Colours make everything pleasant and beautiful and what better way to connect with children through exciting colours.?

Commenting on the campaign, Tanveer Khan- Senior Brand Manager, Surf Excel said, ?Dirt is Good? or ?Daag Achhe hain? brand idea has delivered iconic advertising and is well loved by the consumers. This initiative helps us further embed the ?Dirt is Good? philosophy. We believe that kids should have the freedom to experience and then only will we be able to unlock their true potential. The essence of DIG lies in unleashing human potential and inculcating good values in children. Get dirty for peace!?

Taking radio beyond the airwaves, ?Radio City Connect? is Radio City?s full spectrum activations cell providing end-to-end 360 degree brand marketing solutions. Adding to Radio City?s existing services in an extremely competitive marketplace, Radio City Connect taps the inherent power of radio to add value to brands through an array of customized, experiential solutions ensuring optimal audience engagement. Leveraging the strengths of radio along with ground outreach solutions through activation and digital media, Radio City Connect ensures unmatched advertiser delight by delivering pioneering; brand innovations both for national and regional advertisers nationwide.

Some of the brands to have experienced the Radio City Connect advantage include Nokia, Britannia, Business Standard, Hindustan Unilever Limited (Knorr and Domex), Philips Water Purifier, GSK, Vodafone, Marico, Ford India, Kotak Mahindra, Durex, Bharti AXA, P&G ? Pantene, Cadbury India Ltd, Idea Cellular and DuPont Teflon among several others.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

MUMBAI: The Progeny of talented actors Rishi and Neetu Kapoor and the grandson of the legendary Raj kapoor ; the lineage is now heralded by Ranbir Kapoor.
B4U VJ Salil chats with this young actor about life, passion, and his forthcoming films.

B4U Star Stop is a programme on B4U Music; Actors /Directors talk about their forthcoming films, their likes dislikes views about life and chat with B4U VJs They share their anecdotes of the experiences they had during the making of the film.

A quieter person like his mother Ranbir still displays a natural vivacity and effervescence and enjoys laziness which is completely in tandem with his age.
His first stint with cinema was as an assistant to Sanjay Leela Bhansali for the film Black.

Completely grounded and upfront he endorses commercial cinema and admits to enjoy shooting in foreign locales with beautiful women!
His assessment of ‘Wake up Sid‘ his forthcoming film and his bonding with Director Ayan Mukherjee and costar Konkona Sen make for some interesting viewing.

To watch Ranbir Kapoor at his best tune in to Star Stop at 19.10 hrs on B4U Music on 4th Oct 2009.

MUMBAI: The iconic politician and the founder president of Nationalist congress party Shri. Sharad Pawar, will speak exclusively with IBN-Lokmat on Saturday, 3rd Oct, 2009.

In this election special Great-Bhet exclusive interview with Nikhil Wagle, Editor, IBN-Lokmat, people will be able to can watch him discussing his strategies and ideologies in politics, his controversial friendship with Balasaheb Thackeray and the need to handover the country in the hands of generation next who are the real future to tomorrows bright India.

Viewers will also get to see Sharad Pawar unfold his political journey, address accusations held against him about ENRON failure and certain allegations of being a criminal-politician nexus.

Sharad Pawar, the union agriculture minister and Minister of Consumer Affairs, Food and Public Distribution-Government of India, will talk about his tenure as the Chief Minister of Maharastra and the crisis management strategy he planned out during the Mumbai bomb blasts in 1993.

You will also get to hear him talk about his concerns regarding the issues surrounding farmer suicides and the need of addressing the same by educating the future generations and allocating the right land for SEZ?s. To witness this hard talk, tune in to IBN Lokmat‘s GREAT-BHET for more on 3rd October 2009 @ 10pm.

You can also watch this interview in ?Great Bhet? on Sunday @ 12:00 pm & 5:30 pm and hear the leader speak his mind.

MUMBAI: It took two incredible men, their pet dogs and Donald Duck to create the very loved and iconic Professor Indiana Jones in the early 1980s!

Unbelievable? Well, even more unbelievable was the way they managed to shoot action scenes in those years of practically no animation / technology in movies.

Indiana Jones and the Raiders of the Lost Ark, Take 1: ?Well of Souls?.

A pit, full of live, slithering, venom spitting snakes had to be created. The producers scoured every pet shop in London and the South of England for every snake they could lay their hands on. Hence there were snakes that were identifiable from many different geographical areas.

However, once all the snakes were on the set, it became clear that there were not nearly enough of them, so Steven Spielberg had several hoses cut into lengths, and these were used as well. Looking closely at the movie even today, you can tell which are the real snakes and which are not!

Lights! Camera! Action! A pit full of venomous slithering creatures? hissing and spitting menacingly... To achieve the sound of thousands of snakes slithering, sound designer Ben Burtt stuck his fingers into a cheese casserole! This was augmented by applying wet sponges to the rubber on a skateboard!!

Thud! Indy is thrown into the ?Well of Souls?? He lands amongst hundreds of snakes - his worst fear realized! As he lies on the ground, he lifts his head to come face to face with an angry, displaying cobra. But wait a minute?.if you look closely, you can see the reflection of the snake in the pane of glass used to separate actor Harrison Ford from the ready-to-strike creature! The snake actually did spray venom onto the glass!

Although the revealing "glass screen" mistake was removed from the final movie, the mistake was not corrected when Marion later faces the cobra. After she falls in, you can still see the cobra‘s reflection on the glass that separates it from her!

We bet you?ll be sure to watch the movie closely the next time! Watch Indiana Jones and the Raiders of the Lost Ark, 3rd October, 9pm only on STAR Movies!