MUMBAI: Primesite, Mudra MAX?s out-of-home solutions unit, recently executed an inventive campaign for AIRCEL, India?s fifth-largest GSM mobile service operator. The campaign ?Pay per Second? conveys the humble paisa as the new rupee and a short second as the new minute. Aircel chose to take this new billing option to its subscribers by means of an effective outdoor campaign. The essence of the campaign is, ?With per second pulse rate a subscriber will only pay for what he/she uses?.

Primesite has executed this ?Pay per Second? OOH campaign for Aircel across cities. This campaign attempts to break the clutter and also create buzz in the market. The innovative hoarding brings alive this idea by depicting a huge cake, of which a slice slides out automatically to show that a consumer can now pay for just what s/he consumes. This hoarding has been placed at the high traffic Mahim Causeway in Mumbai.

Primesite has always been consistent in doing innovations for Aircel since its national launch beginning with its ?World of Possibilities? brand theme campaign. This campaign, featuring Aircel?s brand ambassador MS Dhoni, was projected on the Gateway of India, thus launching Aircel with a bang. To follow on, a CSR driven initiative was executed during the monsoon, wherein a hoarding was erected with an inflated raft at Milan Subway in Santa Cruz, keeping in mind the deluge which ensues during the rains.

The boat was a tremendous hit as it was actually used by commuters stranded by the floods during the monsoon, who used it to row to safety. This campaign witnessed a robust viral and print buzz which praised the unique idea and therefore, boosted Aircel?s visibility and credibility. Other notable innovations done included rotating cards on mobile vans for the ?Unlimited Dialer Tune? campaign, a moving handset for a new product launch for ?My Aircel? and a live Score board on a mobile hoarding during IPL.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, ?We are very happy to have a client like Aircel who were open to our ideas and always helped us in enhancing our spirit. Primesite has attempted to create memorable flashes for Aircel, thus building high recall and a strong association for the brand.?

MUMBAI: SAB the family comedy entertainment channel achieves 78 GRPs and a relative channel share of 5.8% in GEC category as per the latest TAM data for week 47, 2009.

Commenting on this achievement, Anooj Kapoor, Business Head, SAB TV stated, - " Our steady growth to these levels have come from our strategy of offering light hearted shows that the entire family can sit and enjoy together. In our efforts of doing so we have never tried to offer me too programmes, rather we have always tried offering new flavors of comedies to our audience and we assure them all that we will continue to entertain them with our new initiatives."

MUMBAI: A year has passed after the largest and the biggest terror attack in Indian history. An attack that drew wide spread condemnation and shook not only Mumbai but the ripples of which were felt across the whole world.

As part of the special programming initiative, 94.3 Radio One captures experiences of survivors, rescuers, victims, police officials and family members of those who lost their loved ones on the fateful night of 26/11.

Last week as part of the morning show, Radio One featured people like Hemant Baudankar - Asst Inspector who shot and injured one terrorist at Chowpatty and was also responsible for capturing Kasab, Vishnu Zende - The lone Railway Announcer spotted both the terrorists throwing grenades and firing bullets but did not stop the announcement by guiding people at the right exits and Uday Tatkare - the Chief Fire Officer who rescued people inspite of being constantly fired at.

On 26/11 this year Radio One continues to reinstate that we will neither forget nor forgive and salutes the people of Mumbai who irrespective of their caste, social classes or backgrounds stood by each other through these trying times.

The morning show on 26/11 will have MJ Prince from 7am-11am doing a live show from different locations in Mumbai like Leopold Caf?, Trident Hotel, Taj, Nariman House and OB‘s from Marine Drive as the Mumbai Police conducts its flag march.

The evening show will have MJ Prachi from 5pm to 9pm who would attempt finding answers to questions that every Mumbaikar has in his mind as she has heart wrenching conversations with people who have survived the 26/11 terror attacks and whose lives have been completely transformed after this horrific act of terror.

Speaking about the special programming initiative Rishi O.Kishnani - Programming Head Mumbai said, "Like all Mumbaikars, we at Radio One were extremely shocked by the horrific events of 26/11. We took it upon ourselves, as a station, to do something about it.

We started a campaign last year called ‘One Spirit, One Mumbai‘ in which we spoke to various politicians and asked them when Mumbaikars will feel safe again. Mumbai needed answers and we managed to get them. We were the first Radio Station in Mumbai to interview the Chief Minister Mr Ashok Chavan and discussed security issues On Air. This year we plan to broadcast shows live from all the sites where the attacks took place. Our music jockeys will be speaking to people who were directly affected, right from where it all happened. This, we feel is not an activity; rather, it‘s our duty.

MUMBAI: UTV Broadcasting has won 5 awards at the Prestigious PROMAX/BDA Asia awards held at Singapore on November 24, 2009. It?s a matter of great elation that the channels of UTV Global Broadcasting have won 2 Gold Awards and 3 Silver Awards.

Bindass has bagged 1 Gold Award, for Something for Nothing Category and 1 Silver Award for Best Script for their promo Population Control. Bloomberg UTV has bagged 1 Gold Award for Best News and Current Affairs category for their Logo Identity promo 2 Silver Awards for Best Brand Integration Category for the Dell Promo & Best Holiday Seasonal Category for the I on year promo.

?It is just fantastic, that UTV Broadcasting has won 5 awards at the prestigious Promax/BDA Asia awards. We are proud that despite being a young player in the television space we have gained such recognition & appreciation. It is truly gratifying to see that our unrelenting efforts are being recognized at such esteemed platforms. ? ? MK Anand, CEO, UTV Global Broadcasting Ltd

?Fantabolous performance by the team to have won across categories competing against the very best across Asia. This is a perfect example of hard work blending with creativity. We have an extremely talented in-house team and these awards are the reflection of their efforts. It?s a matter of great pride that as a network we have managed to win 5 awards across categories.?? Prashanto Das, Network Head Creative Services.
 

MUMBAI: BIG 92.7 FM, India?s No. 1 FM Station spread across 45 cities of the country treated listeners to the best aural experience possible on Tuesday morning, with none other than the legend ?Amitabh Bachchan? himself, in true Auro style! On a radio station for the first time ever, the actor promoted his forthcoming and much awaited film PAA with RJ?s Rani and Vrajesh Hirjee over a t?te-?-t?te which wouldn?t take much to convince anyone that the jocks were in conversation with a 13 year old.

AB Corp Ltd?s. presentation ?PAA? in association with Reliance BIG Pictures and produced by MAD Entertainment Ltd. is the most eagerly awaited film of recent times. As listeners across the 45 Stations lined up to speak with their favorite actor, the phone lines just wouldn?t stop ringing! To their pleasant surprise and amazement listeners were greeted with a voice of an amiable 13 year old on the other side of the line, many of them asking for Amitabh Bachchan, finding it hard to believe someone could sound so similar to a 13 year old.

The show was entertainment packed as RJ Rani was heard proposing to Auro ? while he politely kept turning her down! Questions ranged from Auro?s likes and dislikes, his homework and bribing others into helping him get it done, his computer, his best friend ? the monkey and much more. In fact if he was given the option of 3 things that he would ask of a genie? it would be his computer, chocolates and his monkey!

Adding to the excitement was Auro singing the movie song? once again, in a voice that couldn?t pass for one of over a 13 year old. The show was action entertainment packed with witty one liners coming in from Auro, giving listeners a complete aural treat!

Speaking on the occasion, the excited breakfast jock duo ? RJ?s Rani and Vrajesh echoed, ?To be able to interview the legend himself, live and in person, was more than a dream come true! To see him effortlessly transform from a 65 year old to that of Auro a 13 year old so convincingly is a never forgettable experience. In some places we were having a tough time convincing listeners too, who thought we were actually pulling a prank on them! In the end, we gifted Auro a bunch of things that he likes ? chocolates and games and the look on his face was not a year older than that of a 13 year old! We wish the film all the success and our best wishes to the legend himself.?

One of the most awaited films of recent times ?Paa? has generated huge interest amongst film-goers. This bright and cheerful family entertainer directed by R. Balakrishnan will release worldwide on December 4, 2009. Other than the venerable Amitabh Bachchan and Abhishek Bachchan, Paa also stars Vidya Balan. The film has music by Ilaiyaraaja, lyrics by Swanand Kirkire and cinematography by PC Sreeram.

MUMBAI: Red FM is bajaaoing once again; this time it is for a noble cause. As part of the ?Bajaao for a cause? mission Red FM joined hands with ISKCON Food Relief Foundation (IFRF) to instrument School=Lunch, a project driven by the Government of India with the objective to liberate underprivileged children from the scourge of hunger and malnutrition. Through the on-air campaign Rs. 14 lakhs has already been collected till date from donors across Mumbai and the collections are expected to reach Rs. 20 Lakhs in the coming days! To celebrate the success of this campaign actor Vivek Oberoi visited the Red FM studio today.

A special ?Khichdi Party? was organized where Vivek Oberoi and RJ Malishka served hot, nutritious and healthy khichdi to underprivileged children at the Red FM studio. Vivek Oberoi appreciated the efforts taken towards the School=Lunch programme through which Red FM and ISKCON Food Relief Foundation collected money as contribution towards a years supply of mid day meals for underprivileged children.

Speaking about the success of the campaign, Anuj Singh, National Marketing Head said, ?Red FM Bajaao for a Cause is our Corporate Social Responsibility (CSR) initiative under which we have actioned many campaigns successfully making a difference to lives of people. Red FM has always believed in actioning activities that highlight the brand as being socially conscious. We believe that we are ?the? platform for people to express and speak their mind hence the initiatives. We are truly delighted with the generous contribution to the tune of 14 lakhs that we have received from the people towards this initiative and hope for the same kind of support in our future ventures.?.

Commenting on the experience RJ Malishka said, "Bajaao for a cause has been an initiative close to my heart. Every year on the occasion of my show‘s anniversary, we launch a special social project under this. This year we associated with the ISKCON FRF?s School=Lunch campaign, to provide funds for mid day meals for underprivileged children. I have personally visited the kitchen and seen the quality of khichdi being prepared. We are proud to be associated this cause and hope our contribution helps in keeping these kids in school!"