MUMBAI: P9 Integrated is celebrating its 5th anniversary this year. Established in 2004, the company has grown 175 per cent year-on-year since 2004. For the next year too, P9‘s target is to grow on equal lines.

P9 Integrated COO Maneesh Mathur recounts that the last five years have been a dream journey for them. The years 2008 and 2009 have been good years for them despite the talk about recession and they weren‘t heavily impacted by that.

At P9, various divisions were always set to channelize and supplement their efforts in that space for their various clients, which they successfully have been accomplishing till date.

The company which started as a mom and a pop shop offering brand associations to films has added seven verticals under the p9 integrated banner till now to provide complete integrated marketing solutions. 

The 360-degree offering includes brand associations, media buying, syndicated content, multiplex and mall activations for brands, execution of launch events, publicity and creative designing and institutional sales.

Bullish about the company‘s growth, the most significant milestones in P9‘s bouquet had been the branding and content division. Taking up movie contracts exclusively, they have changed the entire model in case of brand entertainment.

At a time when many agencies are finding it tough to register profits, P9 Edge, which is the events arm of P9 Integrated, has registered a healthy 60-70 per cent year-in-year (YoY) growth since its inception a couple of years ago.

Next year a couple of new divisions are also being planned to serve the clients better. The company currently has 65 people working with them and with new divisions coming in it will be expanded depending on requirement.

P9 Integrated is an integrated solutions to the motion pictures, entertainment products and television content. It functions as a 360 degree service support to cater to the fast evolving film industry and entertainment needs.

MUMBAI: MAX, India?s Premium Movies & Special Events channel presents the Sahara Indian Sports Awards that honours excellence in Indian Sporting Talent. The glittering award ceremony was held earlier this month with a view to felicitate the achievement and efforts of Indian sportspersons in their respective fields and also to recognize the upcoming young talent. These awards also acknowledged the contribution of coaches, sports officials and administrators.

The Sahara Indian Sports Award was graced by Indian Sporting Legends like Mr. Sunil Gavaskar, (Cricket), Mr. Dhanraj Pillai (Hockey), Ms. Ashwini Nachappa (Athletics), Mr. I.M. Vijayan (Football), Mr. Kamlesh Mehta (Table Tennis), Mr. Mehrwan Daruwalla (Squash), Mr. Michael Ferreira (Billiards), Mr. Nandan Bal (Tennis), Mr. Praveen Thipsay (Chess), Mr. Pullela Gopichand (Badminton) and Mr. Vikramjit Singh (Golf) to name a few.

The award ceremony also witnessed the Indian Cricket team in full force with M. S. Dhoni, Yuvraaj Singh, Sachin Tendulkar, Harbhajan Singh, Zaheer Khan, Ashish Nehra, Virendra Sehwag, Gautam Gambir and Rohit Sharma gracing the occasion.

Awards under different categories were selected by a 13 person sports jury constituted by living legends from different sport disciplines headed by Mr. Sunil Gavaskar with KPMG auditing and monitoring the entire selection process.

Tinsel town ladies added oodles of glamour to the already power packed ceremony. There were glittering performances by Deepika Padukone, Dia Mirza, Neha Dhupia and Koena Mitra. Shaimak Davar too gave an extraordinary dance and song performance. Boxing sensation Vijendra Singh was spotted foot tapping on Bollywood numbers.

Sneha Rajani, Executive Vice President and Business Head, MAX commented, ?MAX is extremely proud to partner with the Sahara Group to broadcast the Sahara Indian Sports Awards. This is a great medium to salute the spirit of sportsmanship and cheer fellow sportsmen. MAX has always brought the best of bollywood and sports to its viewers and Sahara Indian Sports Awards is just another feather in our cap?.

MUMBAI: Dr. Shriram Lagoo, the veteran Marathi theatre and film personality will speak to Nikhil Wagle, Editor IBN-Lokmat, on Saturday 28th November 2009 at 9:30pm.

Dr. Shriram Lagoo, mostly known for his character roles in films and one of the greatest actors of Marathi stage during the second half of twentieth century, will talk about his journey as an actor and his philosophies of life. Dr. Lagoo will also talk about his early days as an actor, the fears he overcame and the underlying principle he follows as a theater personality.

Dr. Lagoo?s passion and dedication was well evident in his much acclaimed roles in "Ithe Oshalala Mrityu" and ?Natasamrat? and talking on the same lines, Dr. Shriram Lagoo will also be seen sharing his all time desire to bring out the best out of ?Marathi Rangabhoomi? (Marathi Theatre). Dr. Lagoo will also speak on his dedication towards presenting thought provoking plays for every drama aficionado. Taking the discussion further, viewers will also get to watch Dr. Lagoo comment on the Hindi Film industry and his association and views on the functioning of the same. 

Dr. Lagoo will also be seen opinionating on his preference to logical thinking than emotional decision making and talk about his life?s journey, his passion for drama and films.

To witness this talk, tune in to IBN Lokmat‘s GREAT-BHET on Saturday 28th November 2009, at9:30pm.

You can also watch this interview in ?Great Bhet? on Sunday @ 12:00 pm & 5:00 pm and hear the renowned actor speak his mind.

MUMBAI: Great Indian Bazaar

With the wedding season in full swing Great Indian Bazaar provides the viewer with all the information. From clothes to accessories to tips on cutting costs, get a full round up on this week‘s Great Indian Bazaar. Catch fashion maestro Sabyasachi decode traditional bridal wear. Learn how to customize your wedding album and lot more on Great Indian Bazaar, Saturday, 28th November at 4:30 pm and following Sunday at 3:30 pm only on NDTV India.
 

Fit Rahein India

Fit Rahein India, the health specific show this week showcases helpful tests and medical advices before marriage that a couple needs. The show brings customized diet plans to help the soon to be brides and grooms slim down for the D-Day. The show also welcomes on board herbal beauty expert Shahnaz Hussain who shares her beauty and makeup secrets for the brides and grooms to be. Stay tuned for Fit Rahein India on Saturday, 28th November at 3:30 pm and following Sunday at 9:30 am only on NDTV India.

MUMBAI: Coming Saturday, STAR Movies takes you to Nazi Germany where colonels from Hitler?s closest circles are conspiring to assassinate him! Presenting the Tom Cruise starrer blockbuster VALKYRIE; 28th November, 9pm, only on STAR Movies!

VALKYRIE is based on a true story of Colonel Claus von Stauffenberg (Cruise), a World War II German colonel. Von Stauffenberg is a disaffected officer who is questioning Hitler‘s regime and that he was leading Germany to the path of destruction. During a British air raid he is injured badly, loosing an eye, his right hand and two fingers on his left hand. He can no longer serve on the front line. In 1943 General Henning von Tresckow (Kenneth Branagh) fails in his attempt to assassin Hitler and the German Resistance loss an army officer to help with operations. Von Stauffenberg is recruited in the resistance and the General Staff.

Disillusioned by the path Germany has taken, Stauffenberg and his fellow officers come up with the Valkyrie plan to make the assassination of Hitler look like an SS plot and get the army to launch a coup to ‘protect‘ the Nazi regime. They risk their lives ? and the lives of their families ? as they hatch a plot to kill their leader, overthrow the government and neutralize Hilter?s elite SS force.

Promising a larger than life insight into Nazi-Germany, VALKYRIE promises to be THE movie to watch over the coming weekend!

Don?t miss VALKYRIE on 28th November, 9pm only on STAR Movies!

MUMBAI: CNN-IBN Indian of the Year 2009 in partnership with Hindustan Times, the biggest and the most credible awards in Indian media are back, for the fourth time, adhering to the still unparalleled four-tier process. Conducted by CNN-IBN, India‘s Best English news channel these awards recognize, celebrate and honour Indians who have contributed to our country, and in turn have strengthened our society and contributed to building Brand India.

Instituted in the year 2006, ?CNN-IBN Indian of the Year? has been the benchmark for credibility and transparency in awards providing complete information about why the nominees were selected and how the winners were declared. This credible platform aspires to become the highest civilian honour outside those awarded by the Government. This is best illustrated by the fact that winners of the CNN-IBN Indian of the Year awards, who are great achievers in their own right, have really deemed it an honour to have been bestowed these prestigious awards. These awards have gone on to become the much awaited and the most anticipated awards of the year. The financial giant IFCI Limited is the presenting sponsor for this year.

The exquisitely crafted CNN-IBN Indian of the Year trophy contains more than 5000 crystals from Crystalized Swarovski Elements, who are the trophy partners since the inception of the awards.

Attended by the who?s who of the nation, every year the awards received unprecedented appreciation by eminent citizens and the people of India. Winners of the ?CNN-IBN Indian of the Year 2008? in various award categories were, Mr. Nitish Kumar in Politics, Mr. Abhinav Bindra in Sports, Mr. Aditya Puri in Business, Mr. Aamir Khan in Entertainment, Mr. G Madhavan Nair in Public Service, and Mr. A.R Rahman in the Global Indian categories, respectively. Mr. G. Madhavan Nair went on to win the coveted The CNN-IBN Indian of the Year 2008.

Speaking on the occasion of its announcement, Rajdeep Sardesai, Editor-in-Chief, IBN18 Network said, ?In past three years CNN-IBN Indian of the Year awards have evolved to a significant stature, recognizing the outstanding contributions of the Indians in various categories. This initiative is an attempt on our behalf to honour those who have shown promise and excellence in their respective fields. The immense success of the initiative last year, including participation by some of the country?s most distinguished citizens, has raised the bar for this initiative. We are looking forward to a great show this year as well?