MUMBAI: The Wall Street Journal?s India Web site (http://india.WSJ.com) today introduced Personal Finance coverage that will include a weekly advice column entitled "Maximum Money: Personal finance strategies to maximize your wealth through prudent saving, investing and planning". Edited by Shefali Anand, based at the Journal?s New Delhi bureau, the coverage will feature original articles along with print, online and multimedia content from the Journal?s global editions, Dow Jones Newswires and other Dow Jones publications.

?As The Wall Street Journal expands its coverage for the Indian market, a key component is providing strong and trustworthy personal financial advice that will help readers manage their financial lives. Shefali Anand is uniquely qualified to help explain, in straightforward but insightful ways, how individuals and families can make the most of their money and avoid many of the pitfalls that plague investors and savers. Amid the morass of financial advice available today, the Journal?s personal finance coverage will stand out for its honesty and its practicality and we look forward to helping readers solve financial puzzles they face in everyday life,? said Paul Beckett, South Asia bureau chief for The Wall Street Journal.

The enhanced coverage, which will be carried on the india.WSJ.com home page and on a dedicated Personal Finance page, will carry advice both on long-term planning and on how individuals should respond to financial news and regulatory developments.

Prior to moving to the Journal?s New Delhi bureau this summer, Ms. Anand, the first winner of The Wall Street Journal?s Journalism in Asia Fellowship in 2004, was based at the paper?s New York bureau, where she covered America?s US$11-trillion mutual fund industry and contributed to personal finance and stock market coverage. Previously, she was a business reporter and sub-editor with The Indian Express in Mumbai. Ms. Anand holds a master?s degree from New York University, specializing in business and economic reporting, a diploma in advanced media studies from Mumbai?s Xavier Institute of Communications, and a bachelor?s degree in commerce from Jesus & Mary College, University of Delhi. She is the recipient of awards from the New York Financial Writers Association and the South Asian Journalists Association in New York.

The new Personal Finance coverage is the latest in a series of investments by Dow Jones in India, where the company plans to double its investment in each of the next two years. Since October 2008, its news operation in India has been doubled in size. In March 2009, The Wall Street Journal Asia commenced printing in India. The Journal?s Web site for India, a site about rural India (http://online.wsj.com/public/page/rural-india.html) operated jointly with India Knowledge@Wharton, and an India management page (http://india.wsj.com/management) were launched this year.

Since News Corp. acquired Dow Jones in 2007, the company?s regional investments and initiatives have also included: the redesign of The Wall Street Journal Asia print edition; the launch of China Real Time Report (http://asia.wsj.com/chinarealtime), a comprehensive resource for news and analysis on China; printing, distribution and content licensing agreements with The Yomiuri Shimbun in Japan; expansion of Dow Jones?s JLS (Japanese Language Services) Newswires coverage, adding more emerging market news to existing services covering international equities, foreign exchange and fixed income markets, and CLS (Chinese Language Services) Newswires operation, which provides around-the-clock real-time financial news in Chinese; the launch of a Dow Jones Factiva automatic translation tool that provides access to global information in eight foreign languages including Japanese and Chinese; and the regional introduction of WSJ Mobile Reader, a mobile application which delivers content from WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com to most BlackBerry? smartphones.

On Dec. 15, Dow Jones and SBI Holdings, Inc. of Japan, through a joint venture, Wall Street Journal Japan K.K., will launch japan.WSJ.com, a Japanese-language business and financial news Web site, now previewing at http://japan.wsj.com. Dow Jones holds 60% of Wall Street Journal Japan K.K. and SBIH holds 40%.
 

MUMBAI: Tyre major CEAT Limited celebrated the success and glory of International cricket with ?CEAT Cricket Rating (CCR) International awards 2009? at a glittering ceremony here. The awards honoured the best of the International cricketers based on their performances as rated by the CEAT Cricket ratings (CCR) for the year 2008 ? 2009.

CEAT Cricket Rating (CCR) is the first cricket rating to officially recognize and reward cricketers for their performances in the international cricket arena. This year CEAT Cricket Rating (CCR) awards touched a new high with awards in 9 different categories.

Mr. Harsh Goenka, Chairman, RPG Group said, ?The CCR International Award function is a reiteration of the close association CEAT has with cricket and our endeavor to recognize the individual brilliances on the international cricket scene.? He added ?In India, where cricket is not just a sport, CCR awards plays a pivotal role in paying tribute to not just the cricketing brilliance but also the millions of cricketing fans as well?.

Australia, India and Sri Lanka dazzled at the event by sweeping away all the CEAT Cricket Rating (CCR) awards between them. The awards honor the best of the International cricketers based on their performances in international cricketing both test and ODI as rated by the CEAT Cricket ratings (CCR) for the year 2008 ? 2009.

While Australia won the award of CEAT International Cricket Team ? cash prize of Rs 10 Lakh. India?s Gautam Gambhir was the winner of the CEAT International Cricketer and CEAT International Test Batsman awards. India?s Virendra Sehwag was the CEAT International ODI Batsman of the Year. Australia?s and Sri Lanka?s Ajantha Mendis ? was conferred with the CEAT International Test Bowler and CEAT International ODI Bowler of the year award respectively.

This year CEAT Introduced the CEAT International Spirit of Cricket Award to celebrate the sportsman spirit shown by the cricketers. The CEAT International Spirit of Cricket Award was conferred on Sri Lanka?s Thilan Samaraweera, India?s Harbhajan Singh was given a special award the CEAT International 300 Wickets Felicitation Award.

It was also a day to honour the stalwarts of the yesteryears who have carved a name for themselves as legends of Cricket. Cricketing legend E. Prasanna was awarded the ?CCR International Lifetime Achievement Award? The Lifetime Achievement award recipients have been selected on the basis of the Retro-CEAT cricket ratings, and have taken into consideration the performances of the cricketers since 1947. Mr Prasanna received a cash prize of Rs 5 Lakh from CEAT

CEAT has CCR Rating and Awards for both for domestic and international cricketers. CEAT Cricket Ratings has been a pioneer in identifying and honoring the potential cricketing talent of the country. CEAT has also initiated the Under-19 and T-20 cricketing awards taking another step to emphasize its commitment to cricket.

Speaking on the occasion cricket legend Mr.Sunil Gavaskar said, ?CEAT International Cricket Rating Awards is one of the most important events on Cricketing calendar as it recognizes the achievements of the players from grassroots to the international arena?. He also added, ?CEAT Cricket Rating is a unique rating in that recognized and rewarded Indian and International cricketers for their outstanding performances at the end of the year. CEAT Cricket Rating thrives to focus on identifying the right talent..The ratings are pretty much accurate as you can see some of the modern greats like Brian Lara, Muttiah Muralitharan, Ricky Ponting etc winning the CEAT International Cricketer of the Year in the past.?
 

MUMBAI: This week on The Big Fat Indian Wedding, peak into Delhi?s grandest wedding of recent times as Meenakshi, daughter of top bureaucrat N K Singh, ties the knot with Gautam Pathania in a blend of Rajasthani and Bihari traditions. Tune in to see the royal social gathering as India?s who‘s who line up to bless the happy coupl?

Come and join in the celebrations with the family on ?The Big Fat Indian Wedding? on December 1, 2009, Tuesday at 8:30 pm with repeat telecast on following Thursday at 5.00 pm only on NDTV Good Times.
 

MUMBAI: In an attempt to reach out to new listeners, Red FM Delhi has launched an activity that is centred on one of the new on-air characters called Buddha Boss. In a three week long activity the station is giving listeners a chance to win loads of exciting prizes by calling on Buddha Boss?s mobile number.

The Buddha boss, who shares a love-hate relationship with all RJs, felt that RJs had been biased towards their friends and family and have been giving away all the prizes and goodies to them! So with the agenda of putting things straight at the station the Buddha Boss took it upon himself to make sure that the listeners in Delhi are all heard and gratified well. Listeners? can call him on his personal mobile number 9811635935, which was announced on air, and Buddha boss ensures that all the first time callers on all shows win prizes. Bundle of prizes including exciting gifts like mobile phones, spa vouchers, movie tickets and Rs. 935/- cash prizes were given away during this activity across the day on all days. Not to be outdone however, Khurapati RJ Nitin has now booked an entire movie hall for a special screening of ?Dhan Dhana Dhan? for all first time callers on his show Morning No.1.

This activity is another attempt by Red FM to engage listeners and gratify them in a unique and interesting manner. The station had previously offered listeners Rs. 935 if they could identify any song on Red FM that was older than the year 2000. Red FM Delhi recently underwent a successful repositioning that established it as the ?aaj ke zamane ka radio station, not baap ke zamaane ka?. The station revamped its playlist and with the help of its listeners threw out any thakela sounding songs. New shows were also introduced that were in sync with the station?s new youthful sound.

Commenting on the activity Anuj Singh, National Marketing Head and West Head, Red FM said ?Radio stations have traditionally relied on contests and prizes to drive up their listenership numbers. But the listener is becoming increasingly wary and views these contests with suspicion, wondering if people like him or her actually win. With this activity we are telling listeners that winning prizes on Red is as easy as dialling the phone literally.?

The activity will culminate on the 29th of November with the special screening.

MUMBAI: "Immune India Campaign", a 35 day long extensive activity is yet another exciting campaign where MY FM joined hands with Dabur. This activity is organized across cities including Indore, Bhopal, Gwalior, Jaipur, Udaipur, Jodhpur, Ajmer, Chandigarh, Amritsar, and Jalandhar covering around 80 schools.

Spreading awareness on the importance of building immunity, especially in young kids, the campaign slogan of "Immune India - Andar Se Strong India" was spread through a special programme of activities held in each of the schools.

As part of the Immune India Campaign, the children from participating schools were informed about immunity through a special AV message from MS Dhoni and information related to immunity detailed by doctors. The children were then taken through a health check-up and given recordings of their health through health cards for their mothers where they had to complete a slogan on immunity and stood a chance to meet MS Dhoni in person.

Apart from this, MY FM also conducted several other activities involving the children in understanding the concept of immunity better and several students were picked out as ‘Immunity Ambassadors‘, winning certificates, gifts, and special prizes.

On this initiative 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia remarked, "Dabur‘s Immune India campaign is an excellent way of getting across to the young kids and their families. MY FM joined hands with Dabur to bring a large coverage network under its wing. Adding extensive coverage to this CSR activity, MY FM continued to play the role of a strong community building medium. We‘ve covered around 80 schools and reached out to almost 60,000 kids and their families. Campaigns such as these are an excellent way of building a meaningful relationship with the consumers."
 

MUMBAI: For the first time ever, television viewers got a direct access to celebrities‘ costumes in their own homes and make the most of it.

Zee Cinema, in a unique auction, offered celebrity costumes straight out of their films to viewers and got a tremendous response of the same.

‘Bid for Bollywood‘, a fifteen-day long auction, launched on 15 November went very well as it offered a variety of costumes ranging from Salman Khan‘s shirts to Kareena Kapoor‘s sarees all at one-stop-shop - Zee Cinema.

Viewers shelled out almost half a lakh on their favourite actors‘ apparels. For instance, the bid on Salman Khan‘s suit, which he wore in No Entry, started at a base price of Rs 15000 finally garnered Rs 48,500 alone. 

50 per cent of the proceeds of this auction would be donated towards charity.

Says Zee Cinema Business Head Mohan Gopinath, "Zee Cinema‘s constant endeavour is to bring its viewers close to Bollywood. With an urge to innovate and present something unique, we designed this auction only for viewers, offering them to look no less than a star themselves.

"We are overwhelmed with the results and this gives us a further push to launch many such concepts on the channel. With four more days to go, I am sure this would be one of the most successful concepts launched on a movie channel thus far."