MUMBAI: Star kid and next gen superstar, Ranbir Kapoor better known nowadays, as Rocket Singh ? salesman of the year was in the Radio Mirchi 98.3 FM studio today?.and no, he was not there to sell anything!

Ranbir aka Rocket Singh aka Harpreet Singh Bedi was on Radio Mirchi 98.3 FM?s morning show ?Hi Mumbai? with RJ Jeeturaaj to interact with listeners and fans who actually tried to sell HIM stuff!

As part of a fun contest organised by the station, listeners were invited to send a text message mentioning the funniest thing they could sell? the ten funniest messages were then selected and the winners got to meet the current heartthrob of the Nation and make a sales pitch to him!

Mirchi listener Darpan who was also a winner, tried selling a towel to the Saawariyan boy. His pitch was that this towel would make Ranbir the sexiest man in the world, now that he had recently been voted as the sexiest man in India!

Another listener Pari, who‘s message Ranbir picked, tried selling Aloe Vera juice to him to make him energetic, adding that when SHE would deliver the juice herself, he would become even more energetic!

Besides picking messages and interacting with winners, Ranbir spoke to RJ Jeeturaaj about his role as a Sikh salesman, the challenges, the fun elements and the experience of working on a simple yet adventurous film like Rocket Singh.

"Rocket Singh is not like a summer blockbuster with fast cars or actresses in chiffon sarees, its is the simple story of a fresh graduate who aspires to be a salesman", said Ranbir

Rocket Singh - salesman of the year, is the story of a young Sikh boy who graduates with rather embarrassing grades and enters the field of Sales, which he considers a great option for smart people who do not become doctors, lawyers etc. He believes that Sales jobs are for intelligent people who are not boring. Thus begins his journey into the amazing world of sales where people get away with selling ice to Eskimos, dreams to insomniacs and combs to bald men!

Tune into Radio Mirchi 98.3 FM to hear ?Pocket mein rocket hain? and other groovy numbers that the Salesman of the year dances to!

MUMBAI: Aditi Technologies, a leading provider of software product and application development services, has appointed Hanmer MS&L Communications Pvt. Ltd. as the sole Public Relations firm following a multi-agency pitch, in Bangalore. The pitch involved 7 agencies and three rounds of selection

Commenting on the new alliance, Mr. Divyabh Mishra, Director-Marketing, Aditi Technologies, stated ?We at Aditi Technologies have been partnering various global corporations, which has helped us to reach where we are in this industry. In today?s competitive and dynamic environment, it?s imperative that we sustain our communication with all our stakeholders to keep them up to date with the developments at Aditi. We welcome Hanmer MS&L as our communications partner and I am confident that our association with Hanmer MS&L will be win- win relationship and help us achieve the goals that we have set for ourselves.?

Confirming the development, Mr. Jaideep Shergill, Partner & Member, Corporate Leadership Team, Hanmer MS&L Communications Pvt. Ltd. said, ?We are proud to be associated with Aditi Technologies and to be chosen as their communications consultants. In the recent past, we have started focusing on key industry verticals and Information Technology is at the forefront of this changed approach. We expect this relationship to go a long way and look forward to playing a strategic role in building the Aditi Technologies brand in India amongst their stake holders.?

MUMBAI: India?s first and No. 1 Business news channel, CNBC-TV18 is commemorating 10 years of broadcast today. To mark 10 years of leadership, it has launched landmark initiatives in the areas of financial & investor education as well as youth engagement.

Talking about these initiatives, Ajay Chacko, Director, TV18 Business Media said, ?The last 10 years have been momentous for us both as a brand and a country. The challenge now is to set new benchmarks as we move forward on our journey. As India?s benchmark business brand, we?ve always focused on financial literacy & investor education as a core objective and have executed many pioneering initiatives in this regard. With the growth of the economy, deepening of the financial markets and expansion of the Indian investor base, the comprehensive INFORMED INVESTOR platform is timely & well positioned to educate millions of Indian investors across the board. Moreover, as a nation which has a large youth demographic with a strong entrepreneurial instinct, it becomes critical for us to empower the next wave of leadership talent in the country. We hope that the FUTURE LEADERS program will be the epitome of that objective. In the subsequent years, we?ll use this umbrella for many other initiatives in this regard?

THE INFORMED INVESTOR PLATFORM

The INFORMED INVESTOR initiative will focus on further strengthening financial literacy and providing a comprehensive platform for investor education in the country. Launched in partnership with the National Stock Exchange (NSE), the INFORMED INVESTOR will be a 360 degree platform with ground breaking multi-format initiatives that will reach out to investors across demographics, empowering them with the knowledge they need to understand, evaluate and make effective financial decisions. In the last ten years, CNBC-TV18 has had a dedicated focus on educating retail investors, creating a new generation of entrepreneurs and fostering thought leadership in the areas of investments & entrepreneurship. In the past, the CNBC Channels have successfully led pioneering initiatives including the recent & highly acclaimed ones such as ?The Blackboard? with the NSE, which reached to high schools across the country, from Hyderabad to Jhunjhunnu, with the best experts advising & educating young students on financial education. Other landmark initiatives included ?Pehla Kadam?, ?Sainik Investor? & ?Money Yatra?, which broadened the investor landscape of the country by focusing on the unique needs of traditional non-investors, armed forces and investors in smaller towns in the country.

 
FUTURE LEADERS PROGRAM

The objective of the FUTURE LEADERS program is to develop initiatives which engage and empower management students across the country. From special knowledge building tools & special programming to special activations, the program will serve as a regular endeavor from the channel for India?s B-schools. In its first edition, the program will present upto 1000 state of the art CNBC-TV18 enabled plasma sets to major B-School campuses across the country.

NETWORK18 CHANNEL ROADBLOCK

On Dec 7th at 9 PM, in a show of solidarity, Network18 channels including CNBC Awaaz, CNN-IBN, IBN 7, IBN Lokmat, MTV, VH1, NICKELODEON, COLORS & HS18 will execute a special roadblock with a special message from CNBC-TV18 for all viewers.

PROGRAMMING & ON-AIR

Apart from these 2 initiatives, To commemorate the channel?s 10 years, CNBC-TV18 has launched a variety of on-air initiatives including a special documentary series with India?s leading business leaders called the ?Dream Decade?, 10 year exclusives of its top shows including Storybaord,Young Turks,Tech Toyz,Overdrive and viewer interactivity contests. The following are the details for these additional initiatives:

?DREAM DECADE? ON AIR SERIES ? Featuring India?s biggest corporate & policy voices including the likes of Pranab Mukherjee, P Chidambaram,Deepak Parekh,Uday Kotak,Nandan Nilekani,Kamal Nath,the DREAM DECADE series encapsulates the growth of Indian economy in the last 10 years across a wide variety of areas. From capital markets to India Inc?s global moves, from the personal finance revolution to policy shifts. Every Sat & Sun ? 8 PM
?10 ON 10? - As a way to thank its viewers and partners, CNBC-TV18 has lined up a special ON-AIR & OFF AIR contest initiative. This contest will involve viewer participation in an interesting trivia challenge and the winners will receive grand prizes including a car, 5 star holiday packages and more.
?BEST OF? SERIES ? In a special programming initiative, CNBC-TV18?s benchmark shows such as STORYBOARD, YOUNG TURKS, and OVERDRIVE & TECH TOYZ will present special ?10 Yr? episodes for its viewers.
?10 YEARS THAT MADE US WHO I?M? COMMUNICATIONS CAMPAIGN

Advertising campaign conceptualized by CELL18. Speaking on the campaign, Zubin Driver, Head, The Cell added ?The campaign?s part from the above, the channel has launched engagement initiatives with its trade partners and has also launched a special a core thought of ?10 years that made me who I?m? celebrates the power of the individual Indian and how he or she has been at the heart of India?s breathtaking ascendance on the global landscape. It seeks to highlight the unique role CNBC-TV18 has played in the lives of Indians as an advisor, a confidante and a trusted source?.

MUMBAI: Catch our Bollywood?s Hunk Salman Khan woo Hollywood?s star Ali Larter in the world television premiere of ?Marigold? on Sunday, 6th December, 2009 at 4 p.m.

Marigold is a musical romantic comedy about a young American woman, who travels to India and finds her life is transformed in the most unexpected ways by her experiences and adventures there.

Directed by Willard Caroll, the movie stars Bollywood?s super star Salman Khan and famous Hollywood actress Ali Larter.

Says Sameer Ganpathy, Business Head UTV Movies: ?We have already premiered some of the latest & best of Hindi Blockbusters on UTV Movies, and shall continue to be the fastest to air the latest. We continuously update our library with the latest titles.?

About UTV Movies ? UTV Movies is a 24-hour Hindi movie channel and was launched in February 2008. UTV Movies has a distinct advantage of coming from India?s leading motion picture production & distribution house ? UTV Motion Pictures, which has a global presence and a plethora of commercially & critically acclaimed films to its credit. UTV Movies now has an expanded library of more than 400 titles through its recent acquisitions. Having premiered over 14 chartbusters in 2008-2009, UTV Movies will yet again premiere another round of blockbusters for the year 2009-2010.

MUMBAI: NASSCOM, the apex body of the Indian IT industry and CNBC-TV18, India‘s No.1 Business Channel announced the winners of the most distinguished honours for excellence in IT application - ‘IT User Awards 2009‘ in Mumbai today. The ‘IT User Awards‘, India‘s first of its kind initiative, are conferred on the organisations that have dedicated resources, capital, time and research to IT and its implementation.

The award ceremony saw attendance by luminaries like Som Mittal, President, NASSCOM, Firoze Vandrevala, CMD, HIRCO and Madhabi Puri Buch, MD & CEO, ICICI Securities among others.

The primary objective of the awards is to seek and recognize companies that have used IT to create strategic advantage, optimize costs, develop synergies across businesses, communicate in real time and enhance customer service standards. The awards will pay tribute to the success of these organizations and also for their contribution to business community and our society at large.

‘IT User Awards‘ pioneered by CNBC-TV18, undisputed leader in business and NASSCOM, the premier trade body and voice of the software and services industry in India, provides a platform that encourages the adoption of IT by organisations across the sectors.

The definitive awards were presented to companies in various verticals including Auto, Logistics, Pharmaceuticals, Healthcare, Manufacturing, Banking, Finance, Insurance, and Telecom among others. In addition to this Affirmative action of states on e-governance also took a centre stage during these definitive awards.

Speaking at the awards, Som Mittal, President, NASSCOM said, "Over the last several years, Indian companies have leveraged technology. Through these awards, we aim to acknowledge their hard work. IT is the main driver in all sectors Corporate, Private Sectors and also now SMEs and Govt. are adopting it. Even in the downturn, the IT sector saw a 15-16 % growth and we expect many new solutions and businesses to be thriving. Oppurtunity is not about meeting markets but finding new markets; if the Telecom sector can do it, the IT sector can do it as well."

Mr. Suresh Venkat, Technology Editor, CNBC-TV18 said, "Indian companies have increased their efficiency by deploying information technology for synergizing operations and functional automations. Through ‘IT User Awards‘ we aim to acknowledge the hard work of the various sectors that have moved to using IT for their work and also to motivate others to join them".

MUMBAI: Vh1, India?s premier international music and lifestyle channel, along with ?Tuborg Fun Starter Nights Vh1 Hip Hop Hustle? brings to you the 5th edition of ?Hip Hop Hustle? with the ?Shady Records Official Deejay? - DJ Green Lantern! This multifaceted rapper will be performing LIVE at the ?Tuborg Fun Starter Nights presents Vh1 Hip Hop Hustle? concerts in Mumbai on 9th December at Blue Frog, 11th December at Stone water grill in Pune and 12th December at Manre in Delhi.

DJ Green Lantern originally know as James D‘Agostino, is an American DJ and hip hop musician born in Rochester, New York. This hustler has managed to break several records with his smashing hits like ?Invasion? and his series of ?mixed tapes?. Furthering the entire Shady camp, DJ Green Lantern also produced chart busters like ?The Red Light District?, and ?Immortal Techniques?. Apart from Green being Eminem?s Official DJ, he has also partnered artists like Rihana, 50 Cent, Akon, Jay Z? and Busta Rhymes. Producer for Eminem?s Shady Records & Def Jam Records, DJ Green Lantern is all set to deliver a performance that will make a mark in the Indian music industry as we know it! 

?Tuborg Fun Starter Nights? is synonymous with music globally. Extending that to India, it has also taken various such initiatives in partnership with Vh1 to add to the entertainment and make life for all those hip hop lovers just a little more exciting!

Says DJ Green Lantern, ?It feels really good to be performing in front of a whole new audience! This will be my first performance in India and I?m really excited about it. People in Mumbai, Pune and Delhi should get ready for The Evil Genius DJ Green Lantern India Invasion.?

Speaking on the initiative Ferzad Palia, Associate General Manager, Vh1 India says, ?In the past, Hip Hop Hustle has always been a hit with our viewers. This time, with Tuborg Fun Starter Nights on board with Vh1, we?re aiming even bigger with a 3-event association. The first of the 3 events for this year with DJ Green Lantern will be a spectacular treat for our audiences. Also in the months to come, watch out for loads more fun!?

Adds, Pradeep Gidwani, Tuborg, ?It?s an exciting time for Tuborg, the association with Vh1?s Hip-Hop Hustle is a brilliant way of reaching out to our target audience. With the immensely talented artist DJ Green Lantern playing, this will be a performance to watch out for.?

Vh1 Hip hop hustle is presented in India by Tuborg - Fun Starter Nights. ?Hip Hop Hustle? is Vh1 & Tuborg‘s rehabilitated commitment to bring the best of Hip Hop talent to India. DJ Green Lantern will bring in the fifth year of ?Hip Hop Hustle?, which has earlier brought in artists like Flipsyde, Mobb Deep, Chamillionaire and Kardinal Offishall in the last few years.