Mumbai: STAR Movies presents the Vin Diesel starrer action blockbuster Babylon A D on 20th Feb at 9pm on STAR Movies!

The story goes a few decades into the future where a mercenary named Toorop (Vin Diesel) accepts a contract from a Russian mobster, Gorsky, who instructs him to bring a young woman known only as Aurora (M?lanie Thierry) to New York City. In order to reach this goal, Gorsky gives Toorop a variety of weapons as well as a UN passport that has to be injected under the skin of the neck. Toorop, along with the girl and her guardian nun Sister Rebeka (Michelle Yeoh), travel from the Noelite Convent in Mongolia across Russia to reach New York City in the United States.

Babylon A D is the story of Toroop‘s adventures with Aurora and her guardian through this trip, when Toroop gradually realises that Aurora is a girl beyond the ordinary!

Don‘t miss BABYLON A D on 20th Feb 2010 at 9pm only on STAR Movies.

Mumbai: Balaji Telefilms Ltd., the media and entertainment conglomerate that has revolutionized the Indian television industry has gone for a corporate image makeover, unveiling a brand new visual identity and its new Vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on, over the last 15 years.
The corporate makeover presents the group with an opportunity to imbibe the new identity and to celebrate the indomitable and relentless team spirit.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd. said, ?Balaji Telefilms? new brand identity denotes an enhancement of perspective and a broad-basing of our ambition to talk to a larger cross-section of audiences. The new identity will build a seamless bridge across businesses and aspirations.?

Puneet Kinra, Group CEO, Balaji Telefilms Ltd. said, ?Our new corporate colors, red and orange, reflect our governing values of storytelling, passion, integrity, compassion and excellence. The vibrant colors demonstrate the eagerness to embrace new opportunities while retaining the core traditions and values.?

The NAMAM logo, inspired by the vermilion mark on Lord Balaji?s forehead, stimulates the vision and the bold and aggressive colors characterize the attitude of the company. Physical manifestation of this transformation has already been made across all organization touch-points as well as the Balaji Telefilms website.

The mandate for the corporate identity was given to Ray + Keshavan /Brand Union who did an extensive mind-mapping of external as well as internal stakeholders of Balaji Telefilms to arrive at the essence of the new identity and how it gets manifested.
Under the aegis of the new corporate identity, Balaji Telefilms Ltd. announced the launch of its latest initiative ALT ENTERTAINMENT. The content created under the ALT ENTERTAINMENT brand will be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience. ALT ENTERTAINMENT aims to become the preferred content provider its target audience with its cutting-edge content across platforms and to engage and connect deeply with its consumers.

MUMBAI: Next time when you visit any Barista or Caf? Coffee Day outlet, make sure to do your bit for saving paper, by accessing the menu and bill through your mobile phone!

Taking its ?Use Mobile, Save Paper? campaign further, IDEA Cellular has partnered with the two leading Coffee chains ? Barista and Caf? Coffee Day ? to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

Visitors to these coffee outlets can access the mobile application through a simple download on their phones, browse through the menu, and select the items to be ordered. On completion, order summary is displayed and user can view the bill amount for the items ordered. The user will also get a message of the Use Mobile, Save Paper campaign. 

Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune; and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote IDEA?s Use Mobile, Save Paper campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tones of paper everyday.

This green initiative kicked-off on the occasion of Valentine?s Day on February 14th, and will continue for at least two weeks to connect with large number of people who frequent coffee joints, and engage them in the Green awareness campaign.

World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.
 

MUMBAI: ?Unn Hazaroon Ke Naam? a telefilm by Sphere Origins Multivision Pvt. Ltd. has bagged an award for ?Social awareness ?at ?4th Indy?s Award? which was held on 10th of February, 2010 at Taj Lands Ends, Mumbai.

The 4th Indy‘s Awards were organized by Chief Marketing Officer (CMO) Council USA to recognize excellence in Mass Communications, Marketing Communications, Public Relations, and Advertising & Branding. The Indy‘s Award Ceremony is a very unique event which is held every year to honor the best talents for their outstanding performance in the field of marketing, PR, advertising & branding.

After receiving the prestigious Award, Mr. Sunjoy Waddhwa, CMD, Sphere origins Multivision Pvt Ltd. said, "I am elated to have received this prestigious Award. I dedicate this award to my team whose relentless efforts has made us to win this award. Un Hazaaron Ke Naam is a tribute to the nation and the people of Mumbai who survived the dark hours of those three macabre days, applauding and encouraging the unifying impact it has had on the consciousness of our society.

Unn Hazaaron Ke Naam was made in remembrance of the 1st anniversary of November 26 attacks. 26th November 2008 has left everyone in the state of shock and horror. This day has made history of terrorist attacks in India. The film is written by Anahita Menon and directed by a very talented director Sidarth Sengupta.

Terrorism has majorly become an important issue for an onscreen presence. This film portrays the pain and the tragedy of the terrorist stricken families. It also highlights the sentiments of people who watched the tragedy unfold from their homes.
 

MUMBAI: The new decade has begun in the shadow of the sub-prime crises and economic recession that derailed most economies of the world. Even though the epicenter of all these crises was in the US, India too felt the tremors. Now as the global economy limps back to recovery, our Finance Minister Pranab Mukherjee will present the first Budget for this new decade.

A bad monsoon has had a telling effect and the result is that the food inflation is touching an all-time highs. The other big issue the FM has to grapple with is how to roll back the three Stimulus Packages the government gave in 2009 to spur economic growth in the light of the global meltdown. The fiscal deficit has touched an alarming level of 6.8% of GDP. So what will the FM do? He must find ways and means to keep the economic engine chugging faster so that it hits double-digit growth in the next two years. At the same time he will have to fine-tune his tax system through various reforms to increase the government‘s revenue. Will the FM further open sectors like the Insurance, Banking, Media or Retail? The real challenge before the finance minister this time around is to act, and act fast, no more long speeches and lofty promises, India needs some decisive steps to ensure that its economy grows at a faster clip and it becomes the most favoured investment destination.

Commenting on the budget programming, Ajay Chacko, Director, TV18 Business Media said, "CNBC-TV18 & CNBC AWAAZ have always set the tone and established new benchmarks in budget coverage over the last decade. This year as well, the channels will deliver a comprehensive mix of special programming and initiatives focusing on budget expectations, analysis and impact across communities and through multiple approaches and formats. This year‘s budget is clearly critical, as the govt must adopt an aggressive action oriented policy stance, which goes beyond announcements and paves the way for sustained implementation. Moreover, the govt faces the dilemma of withdrawing its economic stimulus and reining in the fiscal deficit without compromising the growth recovery. This forms the crux of our programming theme and focus in Budget 2010"

Throughout the month of February, CNBC-TV18 & CNBC AWAAZ will launch a special line-up of initiatives that would predict and analyze steps that the FM could take in the budget and also air views and expectations of stakeholders across the country. These initiatives will include editorial shows, ground events, on air segments, vignettes & specials.

MUMBAI: Micromax Informatics Limited (Micromax), the leading Indian mobile handset manufacturer and MTV, the leading multimedia youth brand, today announced their licensing deal, a first of its kind in the mobile handsets market in India. As part of the licensing deal, Micromax will launch a range of MTV co-branded mobile handsets in the market. The first such co-branded mobile phone to hit the market will be the ‘Micromax MTV X360‘, India‘s first truly complete music phone. The phone was unveiled in the press conference today by MTV VJs Rannvijay and Anusha, amidst a rocking performance by the rock band - ‘Saadhak‘.

Announcing the licensing agreement, Rahul Sharma, Executive Director, Micromax, said, "Our licensing deal with MTV is a unique initiative that is sure to change many a things in the Indian mobile handset industry. We‘re proud to partner with MTV, a brand that is synonymous with the youth and that continues to define and lead the young generation."

Speaking of the partnership, Sandeep Dahiya, Vice President - Consumer Products & Communications, Viacom18, said "Mobile phones are an extension of today‘s youth and it was only a matter of time before MTV entered this category. This partnership between MTV and Micromax is a potent combination that merges Micromax‘s expertise in product design, production and distribution with MTV‘s strengths in creativity, youth insights and marketing."

The first co-branded mobile handset to hit the market is ‘Micromax MTV X360‘ - a ‘music-oriented‘ handset that is set to revolutionize the music phones mobile market. A complete package for the Indian youth, ‘Micromax MTV X360‘ promises not just style but also superior sound quality. Powered by 3D sound surround by Yamaha & Wolfson, the X360 in its truest sense is ‘The Heavy Metal of Music‘. With its sleek look and steel finish, the ‘Micromax MTV X360‘ is affordably priced at Rs. 4999. 

‘Micromax MTV X360‘ comes with numerous other features such as 8GB expandable memory, Dual SIM - Dual Standby, GPRS, Multi format Music support, Universal headset jack, Bluetooth and much more. ‘Micromax MTV X360‘ comes embedded with unique MTV content, featuring videos, ringtones, wallpapers and lots more from hit shows like Bakra, One Tight Slap, Semi Girebal and Roadies.

Commenting on ‘Micromax MTV X360‘, Rahul Sharma, said, "‘Micromax MTV X360‘ is a complete breakthrough in the industry, as it is a unique music mobile phone designed to change the music experience of today‘s youth. Micromax has worked with MTV seamlessly towards a truly shared vision, to develop one of the most stylish music phone for Indian market. We are confident that this association will take the music mobile phone segment to newer heights."

Speaking on ‘Micromax MTV X360‘, Sandeep added, "Today, when youth enjoys music on the go, it is handsets like ‘Micromax MTV X360‘ that will make that experience even more rockin!"

Talking about ‘Micromax MTV X360‘, MTV VJ Rannvijay said, "It‘s truly a remarkable piece of gadget. It not only looks great, but delivers on its promise of being the ‘hard rock of music."

According to MTV VJ Anusha, "I love sleek phones and it‘s unbelievable that ‘Micromax MTV X360‘ is power-packed with all possible features and yet looks and feels slim and stylish."

In days to come, ‘Micromax MTV X360‘ is going to be backed by a high-decibel, multimedia campaign comprising print, television, internet and on-ground activation. Said Radul Sharma, "Along with MTV we‘ve got plans to promote ‘Micromax MTV X360‘ in both conventional as well as unconventional media, in a manner that is both effective as well as refreshing."