MUMBAI: It is that time of the year again when the common man?s life is due for a change. February 26, 2010 will have the Union budget from the UPA government for the year 2010-11 tabled in the Lok Sabha. Anxious consumers, apprehensive businessmen, corporates and the Aam Aadmi would be glued to the television sets as the Finance Minister would make important announcements on inflation, taxation rates, railways, and more. IBN-Lokmat will bring to its viewers a 360o perspective on Union Budget?10 by lining up a comprehensive programming schedule on the hot topic.

An illustrious team of economic and political journalists along with financial experts will discuss and analyse the insights of the budget which has the hopes and aspirations of the commoners anxiously waiting. The proficient discussions of the experts shall throw a light on various issues, influencing the business scenario and other sectors in India.

IBN-Lokmat has lined up a variety of programmes, which will provide the viewers with minute?to-minute updates on the crucial decisions of the Government. Viewers can watch ?Budget 2010? and comprehend a holistic understanding of the budget. The interesting series of the programs are as follows:

Pre Budget and Budget Day special programming on IBN-Lokmat in ?Budget 2010?

The expectations of Aam Aadmi from the Budget-2010: scheduled on February 22 and 23, 2010 at 20.30 Hrs. It will showcase the discussion among the panel of experts from the various sectors on the new budget.

Economy survey Debate: Based on the economic survey debate, a discussion with experts is scheduled to showcase on February 25, 2010 at 20.30 Hrs.

Railway Budget: One hour Special feature with the panel of experts sharing their views and opinions will be showcased on February 24, 2010 at 20.00 Hrs.

Union Budget: One hour Special feature with the panel of experts on February 26, 2010 at 20.00 Hrs.

So tune into ?Budget 2010? on IBN-Lokmat to get a holistic comprehension of the union budget.
 

MUMBAI: The duo reviews Hollywood‘s latest "Up in the Air" the latest theatrical. With a job that has him traveling around the country firing people, Ryan Bingham leads an empty life out of a suitcase, until his company does the unexpected: ground him.

Followed by, "Percy Jackson And The Lighting Thief" in this theatrical, a teenager discovers he‘s the descendant of a Greek god and sets out on an adventure to settle an on-going battle between the gods.

And "Year One" this theatrical is the story of Zed, a prehistoric would-be hunter, eats from a tree of forbidden fruit and is banished from his tribe, accompanied by Oh, a shy gatherer. On their travels, they meet Cain and Abel on a fateful day, stop Abraham from killing Isaac, become slaves, and reach the city of Sodom where their tribe is now enslaved.

Next on the DVD release is "Forgetting Sarah Marshall" -Devastated Peter takes a Hawaii vacation in order to deal with recent break-up with his TV star girlfriend, Sarah. Little does he know Sarah‘s traveling to the same resort as her ex ... and she‘s bringing along her new boyfriend.

Find out from Ira Dubey and Neha Sareen on ‘Chicks on Flicks‘ as the duo directs fans and audience on which movie to "Catch it" or "Trash it" this Friday, February 26th at 8.30 pm only on PIX.
 

MUMBAI: As we all wait with bated breath to witness the first budget post the global economic downturn, there is an almost audible buzz that says - ?What will the Budget mean for me this time?? ?Will it favor the aam aadmi?? The Union budget 2010-2011 will drive India to the next decade as Bloomberg UTV, India?s fastest growing Business news channel comes up with a series of Budget focused shows and panel discussions. The programming focuses on the year that has been a turning point in more ways than one. Some of the budget special shows are as below:

City Watch: The show looks at the context in which each region is looking at the Union Budget and what the decisionmakers are looking at as drivers for the next decade. The different sectors that stand for different regions, their business concerns and newsmakers come together in this special series.

23rd Feb 7:00 PM, 24th Feb. 5:30 PM, 25th Feb. 5:30 PM

Lessons from the 2000s: The Sub Prime Crisis, Monetary Policy changes, Change in governments, the story of China etc?This series examines the issues that the nation faced in what was an action packed decade. The show also looks at how the next decade will have some of the same issues and some which promise to be very different? 25th Feb. 9:30 PM

Navratnas: This special program checks the mood across India‘s big PSUs. The Indian PSU?s have shown the most resilience in the slowdown. Will they be agents of growth in the next decade too? What are their key demands? What are the big issues for their leaders to focus on? 23rd Feb. 6:00 PM

World Views: Bloomberg UTV analyzes the global perspective, with this show. The show examines the point of view of the global economies towards India as a market place and how they see India as an investment destination in the next decade. Monday-Thursday, 10:00 AM on Dealing Room

The Indian SME Debate: Is the Indian SME in a competitive position with respect to the world or is it fighting an under-resourced battle? The opportunities for SMEs in the next decade, the statistics, the expectations and the role of the government. All of these issues are analysed in great detail, in this program. Are the politicians and bureaucrats sensitive to this segment and what can we expect from the next decade in terms of growth. 23rd Feb. 5:00 PM

Talk Back Special: Bloomberg UTV‘s top journalists speak one-on-one with the top thinkers, experts, and industry and country leaders to get you their take on the Union Budget. 28th Feb. 3:30 PM

Fast forward: This show applies Statistical trends and predictive tools across pharma, auto, real estate, stocks markets and IT to generate reports. The Bloomberg edge and reports along with opinions and expert view make this show a must watch. 25th Feb. 6:00 PM

From the CFO?s Desk: A view into the life of top CFOs and how they are keenly looking forward to the Union Budget. How does life change for them and their preparedness to modulate their strategy as per the Budget Announcements? 23rd Feb. 9:30 AM

The Indian Consumer (Smart Money special): An in-depth look into the Indian Consumer from different views - From the advertising and media outlook, his expectations from the stock market and his plans for the next decade, to the difference between India and the developed countries. All the above in the context of the Union Budget - to arrive at major political decisions that are crying to be taken. 27th Feb. 12 noon, 28th Feb. 3:00 PM

Everybody?s Business: Industry and Politicians join the debate with the Indian Consumer to decide whether objective decision making is possible in today‘s date and time. Exactly what political barriers need to be broken to launch India into the next orbit? 2 politicians and an economist bring this live debate to the fore. 24th Feb. 6:00 PM, 27th Feb. 6:00 PM

Decoding Tax: Is the Budget likely to boost consumer demand? Income tax exemption limits, income tax slabs, customs packed with a wide consumer survey on CEO and Consumer expectations gives you clarity on what to expect. A ready to download tax calculator on bloombergUTV.com has been launched with this program. 24th Feb. 9:30 PM, 26th Feb. 4:30 PM

India Budget Day: Live and uninterrupted telecast of the Finance Minister?s Budget Speech across the day, accompanied with expert panel discussions and news stories. After the budget speech, a complete analysis of the budget with professional opinions, industry reactions, market implications and informative bulletins will follow and will be capped off with live coverage of the reactions of key stakeholders such as CII, FICCI, industry leaders, and the stock market. The best financial analysts and most respected reporters will be present in the studio to dissect the budget & ensure that the viewers understand the full implications of the budget and are easily able to analyse the fine print of the FM?s speech. 26th Feb, all day.

The Budget Impact: A 30 minute panel discussion between various industry experts, corporate honchos, politicians and analysts focusing on the comparison of the last few budgets. This show gets an insight into the full and final impact of the Union Budget 2010. Have the expectations of the people been met? What part of the budget are the people happiest with? What went wrong with this budget? Tune in to find out at 26th Feb 9:00 PM.

Losers and Gainers: A special sectoral report on which sector has benefited most from the budget of the decade and which sectors are left asking for attention Timings ? 26th Feb. 3:00 PM

Apart from this the other shows lined up for the power packed budget this time are Budget ? In or Out which is a series of graphic plates on the channels that ask questions such as, Is the budget proving to be a thumbs Up or a Thumbs Down? Feedback from Bloomberg UTV and BloombergUTV.com and SMS: fuels the meter on Budget day, Bottom of the Pyramid which analyses whether the budget has managed to reach the bottom of the pyramid? Rural health, primary education, self help group, minimum employment been focused or just the surface has been scratched? & Big Border which is a special defense special on What are the steps taken by the government to strengthen the military and defence forces? Has the defence been kept on the priority table or has the slowdown got the barrel of the gun to rust?

Post the budget day, Bloomberg UTV brings the 30 minute show - Sectoral Report combined with panel discussions on each sector of the economy. This show will throw light on the various sectors that have been impacted by the new budget and its future recourse on these sectors.

Retail Tale, an exclusive programming of 30 minutes highlighting interview sessions with the fathers of modern retail Kishore Biyani, Bijou Kurien, Thomas Vergesse etc on how they see retail story shaping up in the next decade with high hopes from this year?s budget as against no mention of the retail industry in the previous union budget.

Tune into Bloomberg UTV to catch the exclusive analysis of the Union budget 2010-2011 starting 23rd February only on Bloomberg UTV!
 

MUMBAI: Tata group today announced their association with "BSA Hercules India Cyclothon" & "Being Human Mumbai Cyclothon - Tour De Mumbai", India‘s first ever international cycling event to be held at Bandra Reclamation on Sunday, 21st February, 2010.

The key attraction of this association will be the Tata Kid‘s Ride, India‘s biggest organized bike ride, for youngsters between the ages of 8 and 13. This ride will span a distance of 2 Kms and aims at motivating the city‘s Gen-Next to carry forth the important message of cycling for fitness and for the environment. More than 150 kids have already registered to participate in this exciting event, with more participation expected.

The other categories that the Cyclothon will be sporting are the Amateur Ride of 24 Kms, the Corporate/Group Ride of 24 Kms, the Green Ride of 12 Kms, the International race of 100 km and Domestic race of 50 Km.

Mr. R. Gopalakrishnan, Executive Director - Tata Sons said, "The Tata Group has a long standing belief in improving the quality of life of the communities we serve. We believe that one part of improving the quality of life includes empowering communities to make informed decisions on their health and environment. Our association with the Mumbai Cyclothon is an effective and active platform that raises awareness on the importance of a clean environment and good health for a better tomorrow."

The event is being organized by Sport18, the sports marketing division of the Network18 group and ID Sports - a sports management company.

We are pleased to be associated with the Tata group for the forthcoming BSA Hercules India Cyclothon and Being Human Tour De Mumbai - Mumbai Cyclothon. We are currently reaching out to all the schools in the city and hope to have 500 kids to participate for the Tata Kids Ride on 21st February", said Mr. Satish Menon, CEO - Sport 18.

Dr. Akil Khan, Chairman and Managing Director - ID Sports Pvt. Ltd. said, "We are extremely happy to be associated with the Tata group. We would like to send out a strong message that we care about the future of our planet and the Tata Kids Ride is a perfect opportunity to communicate the same to our next generation".
 

MUMBAI: The one-of-its-kind inter-medical-college challenge involved 8 leading Mumbai based medical colleges; namely Seth GS Medical College (KEM Hospital), Topiwala Nair Medical College (Nair Hospital), KJ Somaiya Medical College, Grant Medical College (Sir JJ Hospital), Lokmanya Tilak Muncipal Medical College (Sion Hospital), Terna Medical College & Hospital, DY Patil Medical College & MGM Medical College.

As part of the challenge, medical students had to adopt a particular Mumbai based community and implement a community healthcare project, as many communities that are the ‘lifeline‘ of Mumbai ironically are at the highest risk of chronic diseases due to lack of awareness and inadequate medical facilities.

Medical students armed with knowledge, expertise and an undying enthusiasm started working hands-on with these communities towards a healthy Mumbai. The programme which started in November 2009 engaged the students through mentoring sessions from experts from healthcare and social sector. Mentorship and a seed capital of Rs. 50,000/- were provided to them by Piramal Healthcare to enable them to effectively execute their community projects.

The registered teams were mentored by eminent experts like Alka Shesha, COO, Magic Bus and 6 teams were short-listed for the contest, one of whom was to be the winner and make it to the grand finale.

The teams worked with a variety of communities like housewives of a residential society, Mumbai Police, college & school students, BEST employees and BPO employees to execute community health projects to make Mumbai healthy.

The challenge went on to reveal that Mumbai is under a severe grip of lifestyle related diseases like diabetes & hypertension. Most Mumbaikars were also known to be addicted to vices like smoking, drinking & consuming tobacco.

Piramal Healthcare also partnered with BEST, the lifeline of Mumbai and conducted free health check-ups for almost 1000 employees of BEST through a 3-day programme, from February 8-10, 2010 at Colaba, Wadala & Mumbai Central bus depots. This was done using Piramal Diagnostic Services Ltd‘s mobile diagnostic facility; which is called the ‘Medivan‘

As part of the campaign, Piramal Diagnostics Services Ltd. is also offering a discounted package to citizens of Mumbai who avail of BEST services; where Mumbaikars can avail of discounted health check-ups at Piramal Diagnostic Centres in Mumbai on producing their BEST electricity bills generated between March - May 2010.

Some of its Marketing & Promotional activities included the following:

1) helpyourbody site: www.helpyourbody.in
The site is one-stop destination for vital information on chronic disease and how to combat them. There are a host of health tips and healthy, easy to prepare recipes available on the site.

The 2 most unique features on www.helpyourbody.in are the health planner and the health assessment quiz. The health planner is an interactive tool that allows you to ascertain your ideal BMI and based on the same helps you plan your weekly regime of diet and exercise to achieve your BMI target. The health assessment quiz is a set of lifestyle related questions, which help you to judge your pre disposition towards chronic diseases.
Designed by Puretech.

Our crusade against chronic diseases has taken major strides since our launch on August 16, 2008 and so has the website. Owing to an overwhelming response from visitors on the site wanting a common forum to discuss health related topics, we recently launched the helpyourbody blog.

2) helpyourbody blog:
blog.helpyourbody.in is a common meeting ground for all crusaders to express their views and opinions on various health issues. Even our advisory panel (e.g. Dr. Prafulla Kerkar, Ms. Naini Setalvad etc.) and our endorsers (e.g. Mahesh Bhatt) contribute regularly to blog.

So, if you are looking for a forum to connect with like-minded people, voice your opinion, share your very own healthy kitchen concoctions, plan your weekly regimen to achieve your BMI target or just simply read what others have to say, log on to www.helpyourbody.in

User generated content on various health related topics like news, events, updates, reviews, recipes, testimonials, articles, jokes, tips etc.
Designed by Puretech

3) Online signature campaign: Health charter of demands made to the Prime Minister / President, listing down a 10 point agenda on policy recommendations and steps to be taken towards a healthy India. This is also being supported by BTL activities / Medical College Contact Programme and Community Contact Programme. Digital agency: Hanmer Activation agency: Candid Marketing

4) helpyourbody mass media:
(a) TVC - directed by Vivek Kamat
The helpyourbody television commercial (TVC) is now complete and ready to go on air. Inspired by the overall campaign thought of ‘your body is trying to tell you something?listen‘ the ad focuses on everyday bad habits that we indulge in without realizing its long-term harmful impact on our health. These are habits, which each one of us can identify with - slouching while sitting, eating junk food, keeping long, stressful work hours, smoking etc.

The jingle, set to the tune of ‘Vande Mataram‘ makes it easily hummable. The lyrics are written keeping in mind that our bodies are telling us about the ill effects of our everyday unhealthy habits. The tone is that of a friendly advice. Raman Mahadevan‘s (singer of Kholo Kholo Darwaze from Taare Zameen Par) melodious voice makes the jingle even more memorable.

Binod Pradhan, ace cinematographer of 1942 A Love Story, Mission Kashmir, Rang De Basanti and more recently of Delhi 6 fame has used his cinematic brilliance to make each frame of the helpyourbody ad perfect.

(b) Outdoor BEST bus panels

5) helpyourbody TV show on Care World: An interactive TV show on which leading doctors give advice and answer viewer queries on cholesterol management and other heart ailments

6) helpyourbody collaterals:
(a) A unique flipper calendar designed by Beyondesign
The helpyourbody 2010 calendar combines the functionality of a calendar with simple messages that work as patient education. Chronic diseases like diabetes, hypertension and cardio vascular disorders are complex ailments that need to be communicated simply.

The campaign idea finds its genesis in the road signage system we commonly see around us. It‘s perhaps the simplest yet most effective visual communication system devised. It does the job of navigating you through a complex maze of streets and traffic without even using any form of printed letters!

(b) Plate which gives a graphical representation of the different food groups and the quantity in which they should be consumed.
Designed by beyondesign

Mumbai, 19th February, 2010: Starting 26th February, Desperate Housewives season 6 premieres exclusively on Star World, at 10 pm every Friday to Sunday. on a Friday to Sunday 10pm slot.

The latest and the most exciting season in the US, Season 6 promises to be a pot boiler of drama with the introduction of an all new housewife, a painful pregnancy, a pesky niece, a hidden affair & probably another walk down the aisle for one of Wisteria Lane?s ladies! Hence that much more excitement!!

This season is bound to leave you thinking why you should never underestimate a housewife as more shockingly delicious secrets and revelations await the circle of girlfriends. While the last season ended with a love triangle between Susan, Mike and Katherine, this season opens with a wedding of one of them to Mike while the other is driven to a mental breakdown. Lynette (Felicity Huffman) and Tom Scavo (Doug Savant) face the challenging realities of yet another pregnancy; Bree Hodge (Marcia Cross) struggles to break free of Orson (Kyle MacLachlan) and her inhibitions; and Gabrielle Solis (Eva Longoria Parker) is put to the test by husband Carlos‘ (Ricardo Antonio Chavira) teenaged niece now in their care. A new housewife moves to Wisteria Lane with her family, bringing along secrets shrouded in mystery. Angie Bolen (Drea de Matteo) and her husband, Nick (Jeffrey Nordling), have moved into the perfect house in the perfect neighborhood. But when their peculiar son, Danny (Beau Mirchoff), causes a stir, they risk the threat of revealing their shameful past.

A primetime soap with a truly contemporary take on the "happily ever after," "Desperate Housewives" takes a darkly comedic look at suburbia, where the secret lives of housewives aren‘t always what they seem. Desperate Housewives is narrated from the perspective of Mary Alice Young ? a perfect housewife who had everything a woman could want?until she put a bullet to her temple! Now dead, and infinitely wiser, she peeps into the secret lives of all her neighbors, who are seemingly just as perfect but just as unhappy as she was. As each of Mary Alice?s friends on Wisteria Lane wonder and probe in their own ways the real reasons for her death, the plot weaves its way around their own lives, affairs and bring out the skeletons in their closets.

Catch the season premier of Desperate Housewives Season 6 starting February 26th, 10pm only on STAR World!