Zee TV today announced it was ready and willing to take on the best that Star had to dish out while unveiling the relaunch of the flagship channel of the group. Twenty-four new programmes, a new logo and a Rs 150-million marketing and promotional blitz will precede what is an all-out assault by Zee to regain its former status as the numero uno channel of Indian cable and satellite television.
Monday, August 27 at 7:30 pm is when the new initiative starts beaming, says Sandeep Goyal, group broadcasting CEO, Zee Telefilms

Razzmatazz only on Zee TV Every Saturday

Baazi Kiski on Zee TV Every Sunday

Baazi Kiski, an exciting gameshow anchored by Ashutosh Rana also premiers at 9 pm on Sunday, 2 Sept

Mujhe Dor Koi Khinche. A story of an elder sister who sacrifices her life and dreams to look after her younger schizophrenic sister, airing from 31 August, Fridays at 8:30 pm.

Kohi Apna Sa. A story of three inseparable friends who marry into the same family - produced by Balaji Telefilms. The three friends even swap children with each other to have peace and bring the broken family together. To air on 27 August, Mondays to Fridays at 9:30 pm.

Ateet. A story of unfulfilled love spread over two lifetimes, a story of reincarnation, and how love conquers even death, to air from 30 August 2001, Thursdays and Fridays at 10 pm.

The war begins 27 August.

Subhash Chandra is likely to square the remainder of the amount that is to be paid back to Zee Telefilms Ltd by offloading about 7.5 million shares over the next few weeks. Zee group promoters had earlier borrowed Rs 2200 million from ZTL for the Essel group and had committed to return the amount in full before 30 June.

Three tranches of RS 600 million, RS 500 million and roughly RS 265 million (2.5 million shares were offloaded in the latest transaction on Friday) have been returned leaving a balance of about RS 835 million. However, Zee‘s promoters also intend to pay interest on the loan, though the total interest liability is not known. The placement of 7.5 million shares will mean the further dilution of Chandra‘s stake from the estimated current holding of 58.3 per cent to 56.3 per cent or thereabouts.

Merchant banking sources say Friday‘s placement was with an FII operating out of South-East Asia. According to sources, the Singapore operation of Alliance Capital (headquarters in New York) have taken up the stake. Two other names which have also been seen as possible buyers are Capital Partners Japan and Goldman Sachs.

When initial news of the placement broke, the buzz was that Chandra was going to offload enough stake to square up the ZTL outstanding in one go but that has not happened.

RK Singh, CEO corporate affairs, ZTL, admitted the funds were managed out of Singapore but was noncommittal on other issues other than to say that Chandra doing his utmost to return whatever was remaining at the soonest.

The RS 2200 million is what the Zee Network had reportedly advanced to Essel group investment companies, which was subsequently transferred to cornered bull Ketan Parekh‘s investment companies.

Meanwhile, the scrip continued to witness heightened activity . It was down 0.29 per cent to RS 103.75 and sank into negative zone on profit booking, coming off from an intra-day high of RS 106.35, captalmarket.com reported. The stock had gained 2.21 per cent earlier in the day following the news of Friday‘s offload.

MTV Asia announced today that the inaugural MTV Asia Awards (MAA) will be held in Singapore at the Singapore Indoor Stadium on 2 February, 2002. The first pan-regional event of its kind in Asia, the MTV Asia Awards will be hosted by Mandy Moore amongst others, bringing together the largest gathering of international and local talent ever seen in Asia.

Filmed before a live audience of 7000 people, the show will be broadcast to over 130 million homes across the region, and promoted on MTV Asia‘s web-site, according to a company release. Portions of the programming will be carried on MTV channels worldwide, reaching more than a billion viewers across 140 countries. The MTV Asia Awards will be sponsored by Mitsubishi Motors and Panasonic.

Bringing recognition to the many leading talents of youth culture, MTV Asia will present 19 different awards during the show, including 10 favourite music artist awards from Asia, six international music category awards, one fashion category award, one film category award and one inspiration award. MTV viewers in all across Asia will be able to participate in the voting process.

The three-hour event will be broadcast across Asia on 2 February, 2002. Pre-event and post-event shows will frame the ceremony, giving viewers a backstage view of the event. All three shows will be broadcast on MTV Asia channels and terrestrial partners across Asia, with portions of the programming carried across MTV‘s global network, with 35 channels reaching more than 366 million households worldwide, the release says.

Frank Brown, president of MTV Asia, said: "Building on our expertise in world-class awards shows such as the Video Music Awards and Europe Music Awards, MTV has long had the vision to create the first pan-regional awards show for the youth audience in Asia. In the past few years, we have successfully created various local awards shows such as the CCTV-MTV Music Honors in China, MTV Philippines in the Philippines, MTV Penghargaan in Indonesia and MTV Mandarin Music Awards in Taiwan, paying tribute to the very best of local music and musicians. The time has come for a pan-Asia event celebrating music achievements, as well as the triumphs and trendsetters representing all aspects of youth culture across the region. The inaugural MTV Asia Awards will develop into an annual event that young people in the region will eagerly anticipate - a night of glamour and entertainment, MTV style - assembling the hottest talents from Asia and around the world."

To make the MTV Asia Awards truly reflective of the tastes of the Asian audience, the winners of all award categories, except for the inspiration award, will be voted by the viewers. Five nominees for each category will be announced and promoted on different MTV channels starting from 1 November, 2001, and the winners will be chosen through an open poll of viewers and fans in 10 countries. The inspiration award will be a special honor presented by MTV to either an inspiring individual whom young adults across Asia admire or to an organization that has contributed to the betterment of Asian youth and the region as a whole.

Mitsubishi Motors and Panasonic are the regional sponsors of the MTV Asia Awards, which will be promoted on air starting from 1 October, 2001 and continuing till show date on 2 February, 2002. The campaign will be supported by extensive off-air advertising, on-ground events and online promotions in the participating countries.

Says Masahisa Nimi, general manager, International Product Planning & Marketing Department, Mitsubishi Motors Corporation: "Asia is our strategic market, and we need to communicate with Asian youth and young-at-hearts in an exciting and dynamic way. Mitsubishi Motors achieved just that when it sponsored the MTV Europe Music Awards in the past, so we are well aware of MTV‘s supreme ability to communicate with youth via those attractive and breathtaking events. ...We look forward to sharing this historical moment with Asian youth by playing our part in this very first MTV Asia Awards."

Says Toshinobu Saito, director, Asia & Oceania Sales Office, Matsushita Electric Industrial Co., Ltd.: "Panasonic has been sponsoring the Olympic games and will sponsor the Formula 1, and we are equally excited to be a part of music history - the first and the largest Asian music award event...."

The predominantly music-based etc, quoting market research agency Intam figures, has claimed the top spot in the music channel stakes.

According to Intam figures for the week July 23, 2001 to July 29, 2001 (all India 4+ C&S homes) etc is the No.1 music channel with a reach of 4.9 per cent. The channel is followed by MTV 4.32 per cent, Zee Music 2.78 per cent, Channel [V] 2.55 per cent and B4U Music 1.84 per cent.

According to a company release, it is the channel‘s unique approach that has helped propel the channel to where it is. And that is to keep distractions from the song (or the singer as the case may be) to the minimum.

When the legendary Asha Bhonsle was featured it was she who presented her own story of 50 years. The programme was interwoven with many anecdotes and song clippings.

etc also prefers the golden oldies to the current crop of pop stars. The music of Lata Mangeshkar, Asha, Mohammed Rafi, Mukesh or Kishore Kumar have a far more enduring appeal, is the assumption.

The channel also has done away with video jockeys to have what it terms is a seamless flow to its music.

Now MTV and the other music channels may have something to say on that score.