Ideal Systems Asia Pacific Limited, a Hong Kong-based product distribution and system integration company, has started its Indian operations through its newly set up Indian affiliate - Ideal Broadcasting India Private Limited.

The main objective of setting up and affiliated company in India is to make available hi-end and hi-quality consulting, budgeting, design, integration, installation and commissioning services to the constantly expanding broadcast market, according to a company release.

Ideal Systems provides services in consultancy, system design, project management and integration. The company implements turnkey solutions in transmission, news rooms, post-production, studios, playout centers and Pay TV platforms for terrestrial and satellite broadcasters and post-production houses.

Among its partners are Irdeto Access, Minerva Networks, Thomsom Broadcast Systems, AP NEWS-ENPS, Louth Automation, Chyron-Probel, Pinnacle Systems, Mirands, Virage, Jacobs Rimell, Leitch Technology, Trilogy and Skystream Corporation, the release states.

National broadcaster Doordarshan has reissued a tender notice seeking for applicants for distribution and marketing of DD-World in USA, Canada, UK, rest of Europe and Australia on DTH Platform and through cable network.

This tender marks 30 October 2001 as the deadline. The applicants whose proposal will be accepted will have to sign an agreement with Doordarshan within 15 days of the issue of the award letter, failing which the next highest bidder will be awarded, according to a release.

Earlier the broadcaster had set 29 August as a deadline for UK and European countries.

Lakshmi Venkat has joined United Television as a creative director telefilms.

Venkat, who took up office on 1 October, is responsible for developing new shows and monitoring shows done by her, managing her in house teams as well as external talent on her shows. Apart from being responsible for quality control and high TRPs for her shows, she will also be look after client relationships with the channels, ensuring schedules are fixed and maintained as per client requirements.

UTV?s TV content division consists of multiple creative directors who are responsible for the creative as well as qualitative content of their respective divisions. The other creative directors at UTV are Zarina Mehta, Ramesh Balakrishnan and Neeraj Naik.

Venkat comes to UTV from Zee TV, where she worked first as programming head and before being reassigned in March 2000 to create a new international channel called "Chakra" for the Zee Network.

Prior to Zee, Venkat has worked as general manager, programming and business development for In-House Productions, Mumbai. Before that she was with the IndusInd group, initially on their cable channel project and later as channel chief of In-Mumbai.

She also had a brief stint as vice-president of Shogun Films, before getting back to freelance production with various assignments: supervising producer for a chat show on Home TV; city producer for the election specials on national broadcaster Doordarshan; as well as consultant on concept and design of a daily breakfast show.