Keertan Adyanthaya - ex-Mindshare Fulcrum - has joined Star India. He will be in charge of programming at Channel [V], Star Movies and Star World.
At Channel [V], Adyanthaya replaces Devika Sharma, who was vice-president, and he fills empty slots at the other two channels.

Industry sources say Sharma has no immediate plans and will be taking it easy for a while before making her next move. Adyanthaya was earlier an account director at Mindshare Fulcrum - handling among other things, the premium fabric wash brands of Hindustan Lever.

The moves seem to be part of the organisational restructuring that Nair had said he would be instituting over the coming months whan he was elevated to COO at Star India on 10 April.

An immediate change that Nair had put in place then was to place Tarun Katial, V-P, programming Star Plus, Star Movies and Star World, solely in charge of Star Plus.

Broadcasters and sections of the television industry who were just about heaving a sigh of relief that the Cable TV amendment on conditional access, proposed by information and broadcasting minister Sushma Swaraj, would have to wait until the Monsoon session of parliament to get cleared, may have relaxed too soon.
The latest news is that while Swaraj is in Cannes pushing the film Indian industry‘s cause at the international film festival there, hectic activity is taking place in the I&B ministry to push it through as an ordinance by next week.

The I&B ministry‘s pitch: with an Indo-Pak conflict in the offing, the government needs to get a handle on television channels which had given it a bad name during the Gujarat carnage.

Swaraj had almost single-handedly managed to get the bill listed on the last day‘s agenda of the Rajya Sabha last week at the last minute but a lot of behind the scenes manoeuvring by another minister ensured that the CAS amendment could not be taken up for discussion.

Swaraj is expected to return from Cannes by the end of the week.