The RTL Group‘ IP division has just published European Key Facts - Television 2001, an informed overview of the state of the art in the industry.

TV Keyfacts 2001 covers 47 countries, including 35 European countries, USA, Canada, Australia, important countries in Latin America and Asia, including Japan, South Korea, China and India, as well as South Africa and Israel. All data are related to 2000. Although Europe has the most extensive coverage, major television exporting countries including the US, Latin America and Australia are also covered in depth.

The report presents a detailed approach of television markets in every country. It details the TV landscape with domestic and foreign channels, pay TV and digital TV as well as differentiated audience figures and advertising expenditures. The report also points out some trends which European television has undergone over the past year. It gives graphic key tables giving a global overview of television in Europe.

Most data is based on raw data supplied by each country. All details of the television industry, including information of TV equipment, cable and satellite, average viewing time and advertising figures are considered from different points of view in the report. It lists top programmes in every country, viewing patterns, and breakups of advertising expenditure.