Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • Viewpoint: Us News Networks Failed To Present The Big Picture

    The world yesterday entered Act II of America's "War Against Terrorism" with the launch of cruise missiles against mu

  • AXN 'Survives' cautiously amidst plans to air new reality show in November

    Submitted by ITV Production on Oct 08

    After having burnt its fingers with the second season of the reality show ‘Survivor‘ AXN is not taking chances with its third season.

    After just four episodes of the season which was set in Australia the channel was compelled to yank the show off the air in India as viewers - especially PETA (People for Ethical Treatment of Animals) - were uncomfortable with scenes depicting cruelty towards animals.

    To avoid a repetition of this embarrassing situation the third season will start airing on 19 October, a week after it starts in America. This will give AXN‘s team time to review and edit out any objectionable material that might offend Indian sensibilities. However, other countries in the Asian region which gave the show a thumbs up will start showing it about eight to 12 hours after America.

    The third season of the series is set in Africa and the rules will be exactly the same involving two teams. Each team will have seven members and there will be 14 episodes. In the first nine episodes, according to an AXN representative, eight people will be voted off the island.

    According to him, when the show started last December, it took a while for people to warm up to a new concept but once they did, ratings definitely soared. Coke was one of the sponsors of the second series and though the channel has not yet managed to attract any sponsors for the third season it is hopeful of doing so. In the west there has been a marked audience apathy towards reality based shows especially after the terrorist attacks. However in India, since ‘Survivor‘ is the only reality show that AXN will show, the channel is confident of doing well in the rating sweepstakes.

    Regarding further programming initiatives, the spokesperson said the channel was hoping to finish the year with a bang. From the second week of November the channel will show an eleven episode reality series called ‘The Amazing Race‘. In America the show started airing last week. It has been produced by Jerry Bruckheimer who is all too familiar with the action terrain having produced movies like the ‘The Rock‘ which starred Nicholas Cage, Sean Connery and Ed Harris and ‘Pearl Harbour‘ a World War II epic

    ‘The Amazing Race‘ involves 11 American couples who each have a different relationship with each other. They could be a recently engaged couple, brother-sister, husband-wife, mother-daughter etc. They will be dropped off in Africa and they have to make their way to America.

    The spokesperson said that this show would be much more visually attractive than ‘Survivor‘ since the movement of all eleven couples will be constantly tracked. A performance evaluation will be held after every three to four days and the team which is lagging behind will be eliminated. The winning couple gets one million dollars.

    AXN sees the show as being much more challenging than ‘Survivor‘ as participants have to perform physically enduring tasks like bungee jumping and crawling down a rock with the help of a rope. The relationship between the couples will be severely tested, as they not only have to survive but also have to trust each other to make the right decision. However transportation vehicles will be provided. This was not the case with Eco Challenge, an action series which AXN has shown. Participants in that event had to make their way by foot. The last event was held in Malaysia. The next event in the Eco Challenge series will take place in New Zealand from the 20th and will be telecast on the channel next April.

    Another major attraction that AXN has lined up is the Oscar winning martial arts stunner ‘Crouching Tiger Hidden Dragon‘ directed by Ang Lee. It will be sired in December.

  • AXN 'Survives' cautiously amidst plans to air new reality show in November

    After having burnt its fingers with the second season of the reality show 'Survivor' AXN is not taking chances with i

  • Sun Network's Telugu channel Gemini TV likely to launch interactive show 20 October

    Submitted by ITV Production on Oct 08

    It is a case of Haan (yes) and Naa (no). What is good for the goose may not be good for the gander in television land. In this case Haan is Sun TV. The Kalanithi Maran-promoted channel appears satisfied with the response to its recently-launched one-hour interactive show Mudivu Ungal Kaiyyil (You Decide The End).

    Quoting ORG MARG‘s Intam ratings, Santosh Nair, head of marketing at New Age Entertainment - CO-producer of the show - says when the programme debuted on the 8th of last month it garnered 17 TRPs (target audience females 15+). Ratings have since stabilised at the 14-15 mark, Nair says.

    Buoyed by the success of the show, the network has decided to launch the show on its Telugu channel Gemini as well. The show on Gemini is expected to start from Saturday, 20 October, at 8:30 p.m., just before Sun TV airs Mudivu... at 9:30 p.m.

    Nair says: "We are co-producing the show along with In-House Productions. We also handle marketing. Each show is basically a separate story with no connection to what was shown the previous week. In the show the viewer has to call up at the end and say in what manner he thinks it should finish. He can also answer through e-mail. We bought the rights for the show from Globo Television which is a very popular channel in Brazil. This is the most exciting thing to have happened in the Indian Television landscape since the game show Kaun Banega Crorepati on Star Plus (aiming high that‘s for sure)."

    Sponsors roped in for the Gemini show include Hindustan Lever Limited, Johnson &Johnson, Cadbury and Onida, Nair says.

    Nair says the name for the Gemini show is still being finalised but expects the decision to be made by Wednesday. Queried on reports that Sun was likely to show the programme on Surya as well, he does not rule out the possibility but points out that there has been no concrete discussions on the issue as yet.

    The Naa party here seems to be Zee TV. The Zee version of the same show Aap Jo Bolein Haan to Haan Aap JO Bolein Naa to Naa (launched on 27 August) hasn‘t exactly set the Ganges on fire as far as ratings are concerned. In fact it was this show that broadcasting CEO Sandeep Goyal cited to justify his claim that the ratings system was flawed. Goyal‘s contention was that if the show was getting such a high number of viewer call-ins without that being translated into higher TRPs, it clearly showed something was seriously wrong somewhere.

    Seeking to explain this Nair says: "The content of Zee‘s programme is the same as what is being shown on Sun TV. In fact they launched the show before Sun TV. However Mr Sandeep Goyal and his team introduced along with this show around 25 (actually 23) other programmes as part of its re-launch exercise. The result was that they could not focus on pushing any one show. The audience was bombarded with so much fresh programming that it lost interest and motivation in watching the channel."

    "Sun TV has used just this show to push the ratings.

    "Look at Star. (Last year in June) they concentrated initially only on ‘Kaun Banega Crorepati‘ as a brand. When the brand was firmly implanted in the viewer‘s mind, then they diversified."

    Nair added that at the moment New Age Entertainment was not making any other shows for Sun TV.

     

  • Sun Network's Telugu channel Gemini TV likely to launch interactive show 20 October

    It is a case of Haan (yes) and Naa (no).

  • Nickelodeon Asia premieres its first Asian show

    Localise content or perish.

Subscribe to