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  • Recruitment ad for TV professionals continues to confound

    Submitted by ITV Production on Nov 27
    News Headline

    It‘s the biggest whodunit for the television industry in recent times.

    Who is behind the huge recruitment ad in leading daily The Times of India last week from a company seeking professionals for regional language, news and entertainment channels? So far Zee TV has denied that it is the culprit. (See Zee denies it is behind recruitment ad)

    Now Sahara TV says it is not the guilty party, though rumour was that it is blameworthy. Hear out Sahara TV communications head Priya Raj: "I‘d like to categorically state that Sahara TV has not placed the ad."

    Apparently, upcoming Hindi entertainment channel Manoranjan Aur Kya (Mak) TV has also said that blame cannot be hurled in its direction.
    And placement consultant Hewitt is not telling who is behind the recruitment ad. Until it decides to does so, guess TV professionals will have to just hold on.

  • TV professionals

    Recruitment ad for TV professionals continues to confound

    Nov 27

    It's the biggest whodunit for the television industry in recent times.

  • Europe's Ariane rocket lofts US TV satellite sucessfully

    Submitted by ITV Production on Nov 27
    News Headline

    European space rocket Ariane 44LP successfully placed a large satellite in orbit for DirecTV, the biggest US subscription TV channel early this morning.

    The Ariane 44LP workhorse version having two liquid and two solid strap-on boosters was launched from the European Space Agency‘s launch pad at Kourou, French Guiana, on schedule at 9:35 pm and DirecTV-4S satellite separated from the launcher about 21 min later as per a press release from Arianespace.

    DirecTV-4S will be placed in geostationary orbit west of the Galapagos Islands, providing a digital footprint across the entire United States of America. DirecTV is the largest satellite television provider in the United States serving 10 million subscribers. The satellite will be used by California-based DirecTV to provide digital television service with more than 300 channels of additional capacity to deliver additional local channels.

    Direct Tv-4S, a 4.3-tonne payload is the third satellite launched by Ariane for DirecTV. Among the earlier five satellites under DirectTV‘s umbrella , DirecTV-1 was launched in December 1993 and DirecTV-3 followed in June 1995 through Arianespace.

    EchoStar Communications, DirecTV‘s nearest rival, won a bidding war for the company last month against US-Australian media magnate Rupert Murdoch with the deal being subject to clearing several regulatory hurdles.

    Arianespace chairman and CEO Jean-Marie Luton noted that tonight‘s flight was with the 200th spacecraft built by Boeing Satellite Systems.

    Luton also added that DIRECTV-4S set a record for pre-launch processing as the satellite was launched just two and a half weeks after its arrival in French Guiana, to make this the shortest satellite campaign in the history of Ariane, and to satisfy the requirements of customer Direct TV-4S.

    The DIRECTV-4S platform will be the first spacecraft in the DIRECTV fleet to use highly focused spot beam technology, allowing the company to expand its local channel offerings in metropolitan markets.
  • Europe Ariane rocket

    Europe's Ariane rocket lofts US TV satellite sucessfully

    Nov 27

    European space rocket Ariane 44LP successfully placed a large satellite in orbit for DirecTV, the biggest US subscrip

  • Sabe TV banks on thrillers to woo audiences, improve ratings

    Submitted by ITV Production on Nov 27
    News Headline

    While Star banks on saas bahu soaps and game shows to retain the top slot, Zee pegs its hopes on mythologicals after its relaunch debacle and Sahara pushes soaps to increase viewership, Sabe TV has decided to go the thriller way to inject fresh life into the channel.


    Ramesh Bhatkar returns to Sabe TV as Colonell

    The Adhikari brothers have roped in their old favourite Ramesh Bhatkar to play the lead role in Colonell, a daily series that premieres on Sabe from December 3 at 10:40 pm. With Colonell, the Adhikaris are, in all probability hoping to regain lost glory by latching on to the thriller genre that propelled them into the big league in the pre-satellite days.

    The channel, which claims that Colonell is the desi version of Mr Bond, will air the serial from Mondays to Thursdays. The Colonell will be aided by a trio of super sleuths in his fight against crime. Each story within the series will run for four consecutive days, so viewers have to stay glued to the idiot box every day.

    Colonell portrays a man for whom duty is first and justice vital, and how he goes around solving cases with skill, speed and panache with extraordinary outcomes to each encounter.


    Adhikari Brothers are back on familiar ground with Colonell

    Another new addition is Telethriller, a 90-minute long ‘mini-film‘ to be aired on Sundays at 9:00 pm, premiering from 2 December 2001. Telethriller promises nail biting suspense, action packed chases and mind boggling drama that will keep viewers glued right up to the climax. Telethriller will have a new storyline each week.

    If director Gautam Adhikari is able to wean audiences away from the all too familiar family soaps, this might just be the dose required to infuse new life into the channel. Or is Sabe banking on numerology (note the extra alphabet in Colonell) to work its magic?

  • Sabe TV banks on thrillers to woo audiences, improve ratings

    Nov 27

    While Star banks on saas bahu soaps and game shows to retain the top slot, Zee pegs its hopes on mythologica

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